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EVENT MANAGEMENT SLP 2011

EVENT MANAGEMENT SLP 2011. Presented by : Eike Truter. ICE - BREAKER. HOW WILL THIS WORK?. Class (40 hrs) Assignment (100) Test (60) Exam (120). HOW TO STUDY. Read before class for BIGGE R picture (identify problems) In class : Listen , Ask , Make notes Summarize ASAP Study/Recite

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EVENT MANAGEMENT SLP 2011

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  1. EVENT MANAGEMENTSLP 2011 Presented by : EikeTruter

  2. ICE - BREAKER

  3. HOW WILL THIS WORK? • Class (40 hrs) • Assignment (100) • Test (60) • Exam (120)

  4. HOW TO STUDY • Read before class for BIGGER picture (identify problems) • In class : Listen, Ask, Make notes • Summarize ASAP • Study/Recite • Simulate Exam/Test

  5. RECOMMENDED READING Page 11 Page 10 GLOSSARY OF KEY TERMS

  6. EVENT MANAGEMENT IN SOUTH AFRICA?

  7. WHY ARE YOU DOING THIS COURSE? • Margrine : Start own EVM business • Kelly : Blend with tourism • Nomonde: Help own company in Events • Maritza : Backup plan & Original plan • Bonita : Keep study fit.. • Carel : Start own company • Werner : Expand existing business • Monique : FUN! • Dineo : Hands on experience, add to current job • Marike : • Brendon : Options open, expand own business • Nthabiseng :

  8. YOUR ASSIGNMENT Open discussion Plagiarism Assignment Instructions

  9. LEARNING UNIT 1 : AN INTRODUCTION TO EM • Learning Outcomes • Define an Event • Define a Special Event • Short history on Events Industry • Define Project Management • Whats the difference between EM & Project M? • Categories of Events • Types of Events • 5 Phases of EM process

  10. What is an Event? Manual pg 12 • Events are those NON-ROUTINE OCCASIONS • SET APART • FROM THE NORMAL ACTIVITY OF DAILY LIFE • OF A GROUP OF PEOPLE

  11. What is a Special Event? Manual pg 13 • Shone & Parry (2004:p.3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people”

  12. Manual pg 13 • Shone & Parry (2004:p.3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people” Test the definition

  13. BRIEF HISTORY ON EVENT MANAGEMENT INDUSTRY Manual pg 13

  14. But what is PROJECT MANAGEMENT? Manual pg14 • DEFINED : Planning, Organising, Coordinating, Controlling & Directing of Numerous Activities involved..

  15. Difference: PROJECTS & EVENTS? Manual pg 16

  16. THINK ABOUT IT CASE STUDY

  17. LEISURE • CULTURAL : Ceremonial/Heritage • ORGANISATIONAL • PERSONAL CATEGORIES OF EVENTS

  18. Marketing Events • Meeting & Convention Events • Entertainment & Leisure Events • Exhibitions, Expositions & Fairs • Sports Events • Social/Life-Cycle Events • Business & Corporate Events • Cause-Related & Fundraising Events • Government & Civic Events • www.saaci.co.za Can one event be more than one type? TYPES OF EVENTS

  19. THE EVENT MANAGEMENT PROCESS • NB! • Process • In Order • Connected • Circular Flow Chart Client Brief/Objectives/ Budget & Relevant Info During/After by all parties Brainstorm on Ideas/Creative Concept/Options Longest Phase/ Detailed Detailed planning/Final Plan to client Be Read/Pg23 On the Spot Decisions

  20. What will the 5 Steps be for these events?

  21. LU1 TEST/EXAM QUESTION EXAMPLES • Identify and explain the different categories of events. (8) • Differentiate in a detailed paragaph between events and projects. Use a relevant example to illustrate your answer. (10) • List the five phases of the event managment process in order (5) • What are the steps involved in making on-the-spot decisions during the implementation phase? (5) • What are the nine event types as identified by SAACI? Give an example of each (18)

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