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Celebrity’s achievement over advertising Korea culture.

Celebrity’s achievement over advertising Korea culture. Main Duties. Motivation. Recently in Japan and China , the popularity of Korean singers increased , causing Japanese and Chinese people to come over to Korea to see the singers' concerts.

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Celebrity’s achievement over advertising Korea culture.

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  1. Celebrity’s achievement over advertising Korea culture.

  2. Main Duties

  3. Motivation • Recently in Japan and China, the popularity of Korean singers increased, causing Japanese and Chinese people to come over to Korea to see the singers' concerts. • And Korean Wave, many people desire to learn Korean and there are some that enthusiastically expropriate our culture.

  4. Positive effect • A) experience Korea’s culture at first hand.B) contribute to reinforce superiority over countries. • C) improvement in Korea’s positive image-building.D) build a strong connection between countries.E) be advanced country in a globalized world,F) devote to enlarge impressive commercial effect.

  5. Article • Korean wave in Europe

  6. Example in reality; Wonder girls -As you can see above, Wonder Girls did tremendous job to inform Korean songs to foreign country. -They also made great marks in Billboard chart

  7. What I learned from this project. • Mr. Kong – I felt proud of my country, Korea . And it is important to cooperate with other countries. • Mr. Kim – it is efficient way to introduce Korea by celebrity • Mr. Jung - It was hard project for me, but I felt much happy after the research.

  8. References • http://search.ytn.co.kr/ • http://blog.naver.com/도도한 • http://blog.naver.com/가토

  9. Thank you

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