1 / 8

Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013

Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013 Randy Lee - VP Global Business Development. About Us. Founded in 2008 Investors We build social mobile games for the young female audience. Agenda. The approach The assessment The execution The launch.

brooks
Download Presentation

Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013 Randy Lee - VP Global Business Development

  2. About Us • Founded in 2008 • Investors • We build social mobile games for the young female audience

  3. Agenda • The approach • The assessment • The execution • The launch

  4. The Approach Market Analysis • Key Facts • Total Population: 128M • Smartphone by 2017: 79.9% • Key Facts • Total Population: 50M • Smartphone by 2017: 84% • Key Facts • Total Population: 1.3B • Smartphone by 2017: 49% • Key Facts • Total Population: 314M • Smartphone by 2017: 79.7%

  5. The Approach Market Analysis: China for example • China’s SNS by Active Users • Qzone (nickname): 598M • SinaWeibo: 287M • TencentWeibo: 277M • Pengyou (real name): 259M • Renren: 48M

  6. The Assessment Meetings, meetings, more meetings Determine the best model for your business Distribution + Publisher Partner • Partner Information • Total Users: 70 million + • Weekly Active Users: 8 million + • Daily Page Views (web): 35 million • App downloads: • 5 million+/day on platform X • 5 million+/day on platform Y

  7. The Execution Operational Fun Stuff • Business Legal / Contracts • Tasks: Translation, Culturalization, SDK implementation, etc… • Schedule and Project Management • A lot more stuff • Live Date

  8. The Launch • Get Metrics • Optimize, optimize, optimize So was the launch a success? Now you can answer the question…

More Related