Round Table Discussion Top 10 Things that One Side Doesn’t Know About the Other Affiliate Summit East Orlando, FL July 8

1. Top 10 Things that One Side Doesn’t Know About the Other Round Table DiscussionTop 10 Things that One Side Doesn’t Know About the OtherAffiliate Summit EastOrlando, FL July 8-11 2006 Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

2. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #10 – Affiliates need a Datafeed, and not all are created equal. • Primarily for content, aggregator, and price comparison affiliates • Category structure is not optional – it is mandatory • If not on a network platform, consider an industry standard… • See http://forum.abestweb.com/showthread.php?t=64131 • Tools can help affiliates utilize your datafeed – embrace a select group – but these do NOT replace the need for a good datafeed. • GoldenCAN (www.goldenCAN.com) • WebMerge (www.fourthworld.com) • Product Showcase Creator (www.afftools.com) Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

3. Top 10 Things that One Side Doesn’t Know About the Other Hey Affiliates! #9 – We would love to know who you are. • Privacy is a large issue for affiliates – for good reason. • A call or email to your Merchant AM can go an extremely long way in easing their own fear, and may help you get a better deal/commission/notification down the road. • You should expect respect and privacy – however, it is a growing trend that Merchants are becoming less willing to work with Affiliates whom they can’t contact. Be proactive, help your Merchant – and they will help you. • Set the boundaries for them – and you’ll get off to a good start. • Bouncing emails drive us (Merchants) crazy – and often we are under pressure from our higher-ups to remove and clean these out. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

4. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #8 – Affiliate/PPC links are not acceptable on your site. • Affiliates spend money to bring traffic to a Merchant site. • Consider it a privilege to have the traffic coming your way – there is an oversupply of Merchant programs. • Links offsite that do not compensate an affiliate for traffic is one of the fastest ways to lose a potential/current affiliate. It may also violate agreements on certain platforms/networks. • If utilizing an 800 number – find a way to make it commissionable. This is enormously important to affiliates and can separate your program from the rest. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

5. Top 10 Things that One Side Doesn’t Know About the Other Hey Affiliates! #7 – We worked really hard for our Trademark/Service Mark • Participation in any Merchant program obviously needs to be done within the rules. • Not all sales are the same – a key misunderstanding. • Innovative, value-added, growth oriented customers will get you a higher commission rate. • Prior to any PPC campaign – it is simply a wise idea to contact your Merchant AM and find out what their feelings on the topic are. This will save you a future headache. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

6. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #6 – Regarding Search: We’re better at it than you. • Affiliates often have significant more experience in the search arena, both natural and PPC search. • Utilizing affiliates in the Trademark/Brand arena can be beneficial. • Don’t jump to conclusions, consider the data carefully. • Monitor carefully to keep a fair playing field. Data should be available in your affiliate platform: (example below) Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

7. Top 10 Things that One Side Doesn’t Know About the Other Hey Affiliates! #5 – We are not out to get you. • Affiliate Managers as a whole look out for you and work for you within organizations. • We largely welcome and crave 3rd person constructive input on our programs. • Some of the best ideas that we have had as a network (ShareASale) have come directly from affiliates who wanted a better way to complete a specific task – the same can be done with individual Merchant programs. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

8. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #4 – Payment is a big concern. • If on a network platform, take every available measure to ensure that the program is online and current at all times. • If processing payments yourself – consider Direct Deposit options wherever possible and never delay payments without extraordinary cause. • If proccessing time is required for transactions (extensions) make the number as small as possible – remember: Affiliates are out-of-pocket for the traffic that comes to you. • Treat this issue with as much importance as you would your own paycheck. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

9. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #3 – We could really benefit from some seasonal insights. • Merchandising help. • Affiliates don’t have access to product level data in most cases. All they see is “Sales up” or “Sales down”. • If there is a particular season for particular products – information is key. • Offline-media integration • Provide your affiliates with CONTENT • Reviews, Product descriptions, etc… Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

10. Top 10 Things that One Side Doesn’t Know About the Other Hey Affiliates! #2 – We want to know someone is listening. • Theme: Communication, reach ability, confidence. • Offers that go out can often be extended just due to one affiliate’s feedback. • Instant Messenger: Download a program such as Trillian, give your IM handle to Merchants that you work with – it goes a long way. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

11. Top 10 Things that One Side Doesn’t Know About the Other Hey Merchants! #1 – Don’t steal our data. • More and more, Merchants are looking at Affiliate Programs as a longer term strategy. • Qualified, quality and value-driven affiliates are coveted… and this comes with a long-term commitment. • Don’t look at us as an outsourced think-tank, we want to have confidence in a long term sustainable partnership. Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com

12. Top 10 Things that One Side Doesn’t Know About the Other Why am I qualified to tell you? • ShareASale founded/launched in the Spring of 2000 • Strong and direct relationship with affiliates and merchants alike • Our motivation is to help make the relationship between the two smoother Round Table Discussion: Top 10 things that One Side Doesn't Know About the Other Brian Littleton - Founder/CEO ShareASale.com