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Join this Contact Webinar to learn about the fundamentals of fundraising, including preparing a case for support, trust and statutory fundraising, community and events fundraising, corporate fundraising, and legal considerations. Discover critical success factors and hear from other fundraising forums' experiences.
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Contact Webinar Fundraising An Introduction
Welcome! Welcome to this Contact Webinar If there is a technical hitch, please do bear with us Those of you joining by pc, laptop, tablet or smart phone should now be able to see this introduction slide
Timings and Questions • As there are so many attendees you will all remain ‘muted’ throughout • To ask a question of the presenter, please use the question icon on your GoToWebinar tool bar on your screen • This will allow you to type your question in to the text box and submit this to the Webinar administrator • I will select as many relevant questions to answer as time allows, if similar questions are received I will condense these where possible
Q & A • Further relevant questions, not covered in the time allowed, will be answered and posted on the Contact website along with the recording of this Webinar, details of which will be circulated next week • At the end of the Webinar a short questionnaire will launch, please take the time to complete this as this will assist with future online training events
What we will cover • Preparing a Case for Support • Trusts, Foundations and Statutory Fundraising • Community & Events Fundraising • Corporate Fundraising • Keeping it Legal • Other forums’ experience
Developing a Case for Support ’A case for support sets out why donors should give to a charity (Forum!) and how they can contribute to its activities’ NCVO It will underpin all your fundraising.
1. Challenge/Problem • What the need is. • What the evidence for that need is. • Why it matters • Use case studies if you can. Telling a story can be the most powerful tool. • Why it needs solving now.
2 & 3 Response and Impact • What the response to that need is • What difference will that make? • Use case studies or quotes. Real life is emotive and appealing. • Remember to ask the ‘So what?” question.
Response and Impact, continued… • Benefits to the supporter `A grant of £<<XX>> from the <<name>> will mean that families of disabled children in hospitals across the UK can get support at a moment of crisis that will have long lasting benefits for the whole family. 5. Forum, Mission, Achievements and History • Why you are best placed to do this • Why you are a credible organisation • Track record
By Your Side – Hospitals Project Challenge Every day in the UK, over one hundred children are born or diagnosed with a disability. This is something that no parent prepares for. With the same hopes and dreams as others – to see their children grow up to reach their full potential and live a happy life – such a diagnosis can be overwhelming. On top of the common feelings of fear, guilt, confusion, anger and anxiety there are a multitude of practical issues to tackle. Many families simply don’t know where to turn for help in a world they didn’t know existed. Without support and effective intervention, families can face years of isolation and disadvantage. They risk spiralling into crisis. Three quarters of parents with a disabled child experience mental ill health, such as anxiety, depression, or breakdown; and one in five parents with a disabled child say that isolation has led to the break-up of their family life. Moreover, families face the financial double burden of reduced income of working less, if at all, to care for their child, whilst also managing with the extra costs of disability- it can cost twice as much to bring up a disabled child than a non-disabled child.
Response That’s why reaching families in hospitals is so important. Families are at their most vulnerable at the point of diagnosis or when their child is hospitalised. During moments like these, families are under intense stress. Getting the right support at the right time can make a world of difference- from guiding parents through the next steps of their child’s journey, to helping keep families together and financially stable. By Your Side has been designed to enable families to face the future with confidence and prevent future hardships. About By Your Side Through Contact’s established relationships in NHS Hospitals throughout the country, Parent Advisers provide emotional and practical support to parents, responding to their individual needs. They offer a vital gateway to appropriate support for families struggling to navigate a labyrinth of institutions, entitlements and medical jargon………
Example 1 The Challenge As if a cancer diagnosis isn’t tough enough, the financial impact of cancer can be devastating. Our research shows parents spend an average of £600 more every month when their child has cancer. Lots of travel for treatment, hotels, extra heating costs at home. It soon adds up, causing further anxiety and worry. The response/Impact CLIC Sargent care teams work with young people and families to help them get vital financial support. We arrange CLIC Sargent grants and help them get the benefits and other support they’re entitled to. We also help liaise with young people’s employers and sort out housing issues to keep families together, because day-to-day life doesn’t stop when you have cancer.
Example 2 The problem Thousands of children and young people are being sexually exploited in every type of community across the country. Forced to do, see and hear things they never should. We want to stop this exploitation right now. Children as young as 10 are being targeted. Their childhoods are being ripped away by adults who prey on them. They win their trust then abuse them through sexual exploitation. The response We support children and young people intensively to cope with the trauma of sexual exploitation. We spot the warning signs and help make exploitation stop. We help them through the intimidating, complex justice system so that they are listened to, and can try to get justice for the crimes against them.
Trusts, Foundations & Statutory Sources • 8,800 trusts and foundations in the UK. • National Lottery Community Fund behaves like a trust (more later) • Local, national. Large and small. • Give funding to activities that match their funding objectives, which are limited by their charitable objectives. • Vary in terms of how ‘professional’ and how often they distribute funding. .
Trusts, Foundations & Statutory Sources • Vary whether you have to be a registered charity or not • Offer project and capital funding. • Usually prefer restricted to unrestricted. • Statutory includes local and national government, NHS Trusts etc. www.fundingcentral.org.uk for further info. • Remember other lotteries e.g. People’s Postcode Lottery.
Health & Social Welfare • support for older people to live independently for as long as possible; • to improve older people’s quality of life in residential care homes, including supporting people with dementia; • support for carers of older people, both locally and nationally; • support for disadvantaged families and young people. • small grants providing practical aids to disabled people (download the application form here)
National Lottery Community Fund Awards for All.
PODS Share their Advice on working with NLCF • Keep to your principles of your Governance document – don’t chase funding – be consistent in what you want to deliver (this is where partnership working comes in if someone else is doing something you are interested in) • Look to work with local partners – who is doing something similar – networking – networking – networking!! • Build up a good relationship with funding officers/BIG staff – keep in touch by email; • Don’t be afraid to ask any questions – no matter how silly they sound – the funding team will be able to answer them or point you in right direction of guidance; • When completing the forms use all the information and guidance possible. Use their wording – don’t make it too complicated; • Evidence – record everything – use surveys, word of mouth. Also consider local priorities and how this links in with your project and National directives regarding service provision; • Self Evaluation – we found this really powerful document for our own development as well as planning for the future; • Involve the whole team of your organisation – trustees/committee/volunteers – set up a working party if you want to but don’t forget to involve everyone along the way; • Passion – be passionate about why your applying for monies and what you want to achieve • Consider staffing in the bid – have you got enough ‘staff’ to meet the outcomes, especially around Project Management, Evaluation and Management • Look after yourself – it’s a tough job applying for funding alongside your ‘day’ job
How to apply • How they tell you to. Research is important in terms of what they will fund and how to apply. E.g. some trusts don’t accept unsolicited applications. • Likely to expect a copy of your report and accounts. • Often have an application form if not……
How to structure an application • Summary – concise explanation of the proposal…. • Introduction and background: • Mission and Aims • Structure • Track record • The problem: • What it is • How it has arisen • Why and where its occurring • Who is affected by it?
The solution • What are you going to do? • Outcomes and impact • Measurable objectives • Measure • How you will know its been successful, and why? • Budget • Future funding – is this a one off? If not how will you continue to fund it?
Once funding is secured • Thank them • Report on how the money has been spent. Always do what you said you would. • Develop the relationship – what do you have that they might be interested in? Go the extra mile.
Useful links to find funders • Association of Charitable Foundations. www.acf.org.uk • Charities Aid Foundation www.cafonline.org • Community Foundations Network www.communityfoundations.org.uk • Government Funding www.governmentfunding.org.uk • Lottery Funding www.lotteryfunding.org.uk • Funderfinderwww.funderfinder.org.uk • National Lottery Community Fund www.tnlcommunityfund.org.uk(Awards for All)
Community and Events – you do it, or get others to • Events – dinners, bake sales, sponsored walks, quiz nights, cheese and wine evenings. • Add value to those events by including raffles or auctions, with donated prizes. • Budget properly for them. • Have a small team that works on them. • Think carefully about who will take part and how you promote it. • Ensure you comply with health and safety.
Things to think about • Have you got permission and a licence (if you need one) to run the event? • Have you carried out a risk assessment and appropriately ensured the health and safety of all employees, participants, and attendees? • Have you got any insurance (including public liability insurance) that you need? • Have you made sure that any food supplied complies with regulations on food safety and hygiene? • Have you considered the environmental impact of any events or activities and taken steps to make sure these are minimised as much as possible? • Have you got cancellation or contingency plans in place if something was to go wrong? • Have you taken steps to think about how to make sure the event is as accessible as possible to all people and that you’re not unlawfully discriminating against any people/groups? • Will the event involve children, and if so, do you know your responsibilities?
Planning and Preparation • Establish what you want to achieve; who are the target audience? • Prepare a budget and look at return on investment (when is break even?) • Decide where and when • Can you get sponsorship? • Plan well for on the day More details will be available in a separate handout.
Getting others to do it for you • Rotary, Soroptomists, Lions • Mayor’s Fund • Schools • Runners that you know Relationships are key!
Corporate • Support for local causes: • Co-op Community Fund – apply online. • Waitrose Community matters – go into the store. • Tesco Bags of Help – info online. • In Kind • Venues for meetings or training. • Donations for events e.g. prizes, good bags, refreshments. • Speakers. • Sponsorship for events
Keeping it Legal • See Institute of Fundraising’s (IoF) . www.institute-of-fundraising.org.uk/home/ • Codes of Practice www.fundraisingregulator.org.uk/code • Restricted means restricted. • Compliance with General Data Protection Legislation (IoFs Data Protection Code of Fundraising Practice). E.g. people have to opt in to receiving information about fundraising. You may need to think ahead. • Information Commissioners Office www.ico.org.uk
Other Forums - examples • Family Voice Peterborough • Events such as our Asian cuisine day • Raffles, fetes, tombola’s (the more traditional methods) • Selling of training/ governance packs and support • Joint working with other organisations to share resources (increases reach and keeps costs down) • Seeking volunteer support for events via other business through their CSR (BGL Group particularly good)
Reading Families Forum Reading Families’ Forum got funding from the Council for Disabled Children’s Innovation and sustainability grant to create a young persons participation forum to work alongside parent (carer) participation forum – to have a more holistic family approach and to ensure young people’s views are heard and central to improving services. It was also used to fund someone to go into schools and make contact with parent carers there and get their views and increase their confidence in participating at an individual level with their child/ family but also strategically through being involved in the forum.
Other useful links • Institute of Fundraising • Charity Commission • Directory of Social Change • NCVO Local Sector Bodies e.g Voluntary Organisations Network NE www.vonne.org.uk Liverpool CVS lcvs.org.uk Books: The Voluntary Sector Legal Handbook. Adirondack S and Sinclair Taylor J The Complete Fundraising Handbook. Botting N and Norton M
Thank You! • Thank you for attending with us today. • A short questionnaire will launch at the end of this webinar. • Please take the time to complete this it will help us plan future online training events including other topics you would like to see. • The recording of this Webinar, presentation and questions will be on the parent participation Resources page of Contacts’ website next week – an email confirming this will be sent to you once this is available.
