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DGF OCEAN SECURE. Presentation for COMCIS Final Conference Dinalog (Breda, the Netherlands) - June, 24 th Sebastian Seidel, Head of Global Ocean Freight Secure Supply Chain. DHL Global Forwarding – Ocean Freight. GLOBAL FORWARDING / FREIGHT. SUPPLY CHAIN. EXPRESS. Intercontinental
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DGF OCEAN SECURE Presentation for COMCIS Final Conference Dinalog (Breda, the Netherlands) - June, 24th Sebastian Seidel, Head of Global Ocean Freight Secure Supply Chain
DHL Global Forwarding – Ocean Freight GLOBAL FORWARDING / FREIGHT SUPPLY CHAIN EXPRESS Intercontinental Transportation Europe-wideTransportation Contract Logistics & Industry Solutions Time-definite International Shipments Air Freight DHL OCEAN FREIGHT key facts OCEAN FREIGHT • over 4,000 professionals • over 330 sites worldwide • over 2.7 Mio TEU per year (FCL) • over 45,000 weekly point pairs (LCL) Multimodal International SCM Industrial Projects Customs Brokerage Lead Logistics Provider Source: DPDHL annual report 2011
In-transit visibility Monitoring of mission critical parameters and notification of remote users in case of exception DHL OCEAN SECURE Standard operations Supporting setup of improved processes through insights into door-to-door container conditions In-transit intervention Execution of corrective or remedial action protocols prompted by in-transit alarms OCEAN SECUREand COMCIS
Overview Problem statement: Creating full end to end visibility from place of loading till final delivery including all involved logistics partner and their connected sources is fairly difficult to realize, especially when it comes to consolidated real time and standardized data. Approach: Developing a solution to provide intelligent data consolidation from multiple external and internal sources, wich needs to be standardized to raise conclusions and create situational awareness. Main objective: The aim of both OCEAN SECURE and COMCIS (DHL) is not in incremental improvements to existing logistics processes, but rather to raise standard services to enhanced levels in order to being able to deal with the special requirements and concerns of aforementioned strategic customers.
Identified gaps Typical gaps occur when multiple parties and systems are involved. Determination the important information at real time is the key Gaps Objetives Data quality for customer satisfaction Improved quality for in transit status updates Awareness of critical deviation to prepare intervention Better planning to improve relyability Routing Terminal/carrier Carrier/Import Transshipment
From Business Data to Business Intelligence Information from container devices and other sources need to be bundled and processed to translate raw information into situational awareness. Container data Life Sciences and Health Vessel data Planning data Technology and Electronics Collaborative Information Services for Container Management Carrier data Shipment data data pooling ● business rules response management Automotive Terminal data Government and Defense
Solution Forwarders orchestrate many actors along the supply chain which information needs to be standardized, Ocean View is the first answer Source: Logit Systems presentation for DGF
Solution Dashboard that gives a holistic view on shipments throughout the supply chain and integrated logistics overview Tracking requests handling Dashboard with drill down capabilities Overview of shipment Execution Plans Alerts handling Planning view Logistics Chain view Map view Events view Source: Logit Systems presentation for DGF • Monitor by exception, by routine, by customer inquiry: • Operator enters office in the morning, checks the dashboard and identifies problem areas; • Operator is asked by customer service to check status for shipment and searches on reference data; • Operator is triggered by alert which e.g. points him to to revised ETA at PoD & final destination
Achiements in COMCIS Pilot implemented of Ocean View into Control Tower of one of DGF’s largest customer • Integration of Ocean view in Control Tower • Detailed UAT through Control Tower • Customer pointed out importance of Ocean View and • commited testing • Plans for further implementation and involvement of customer different sectors • Full door to door visibility including AIS data • Transshipment information partly included
Integrated data flow helps all parties for better planning and customers to control their supply chain Increased control and situational awareness reduces the number of failures and delays which improves the transport quality Higher reliability of supply chain, which drives the satisfaction of our customers Integrated information flow allows more efficiency, which equals lower operating costs Benefits Optimized digital data flow and integration will reduce transaction costs and increase quality for customer and freight forwarder
Experiences during this project The data is available but before COMCIS, it was not properly consolidated nor analyzed and standardized. Very interesting to cross the silos and learn the different intersts of involved parties Data consolidation concepts, process maps & data standardization guidelines are the easy part – the devil is in the details The results of COMCIS help using limited number of tools and provides full visibility which brings us to better import preparations and improved transport quality