How can potential and actual abusers be engaged?

1. 15th May 2014 How can potential and actual abusers be engaged? NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA

2. Lessons from the UK research

3. Profile of helpline users Table : Calls to the Helpline by caller group, 2013

4. Profile of users concerned about their own behaviour

5. Profile of users who have offended online

6. Barriers to helpline use: all users • External • Low awareness of provision • Confusion over what is offered • Resource-related constraints on access • Internal • Shame about offending / shame about not noticing • Minimising behaviour / perceived as minimising risk • Anxiety over being detected / over impacts on family

7. Catalysts for helpline use: All users • External • Police activity / arrest • Sign-posting by professional • Recommendation from family • Search: information / inappropriate • Internal • Acute distress, anxiety, shock: for offender and for others • Relief at having been discovered / having some support • Recognition that feelings/behaviour is or could be harmful 6

8. Splash Pages and Warning Banners • Early intervention • High motivation to desist Splash Pages/Warning Banners likely to be most effective when: • Capacity to manage behaviour • Statement about illegality/ harm + encouragement to seek help

9. Splash Pages and Warning Banners • Recognise risk of detection Recognise behaviour as problematic Recognise support available to address behaviour Deter use of online CSA images Engage with prevention services

10. Enabling helpline use: general advertising • Posters in public buildings such as GP surgeries • Information where people can note it in private • Billboards • TV, radio and print media • Raising profile of helpline among professionals

11. Enabling helpline use: posters

12. Enabling helpline use: agency referral/ signposting • Helpline has seen an increase in calls from people who have offended online (740 new callers in 2012 compared with 48 in 2003) • Influenced by increased profile of Helpline among Police and Probation – following efforts by Stop it Now! UK to inform police forces across the nations UK Helpline business cards

13. Enabling helpline use: media campaigns TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.

14. Enabling helpline use: child protection legislation • For potential/undetected abusers, accessing help may be constrained by requirement of child protection legislation and practice to pass identifying information about risk to the authorities. • Wider policy discussion about how best to use reporting mechanisms to keep children safe.

15. Stop it Now! UK and Ireland 2.

16. Stop it Now! UK: Users

17. Engaging potential/undetected abusers • Online strategies • Broader promotion • How else do potential/undetected abusers hear about Stop it Now! • Gaps in provision for potential/undetected abusers?

18. Splash pages: early indications • The internet industry has no method for ‘counting’ how many times ‘splash pages’ show. • Since August 2013: • 26 people have contact the Helpline via splash pages • 16 callers, 10 emailers • Aged from ‘under 20’ – 60 years • One female • Range of issues reported: Heavy adult pornography use Viewing indecent images of children for some time

19. Google Adwords: Stop it Now! Two adverts running against 129 keywords

20. Child abuse images: overall figures

21. Enabling helpline use: demand • All calls and callers to the Helpline 2002-2013

22. Enabling helpline use: capacity

23. Thank you If you want further information View the full research online or visit our websites: www.stopitnow-evaluation.co.uk www.stopitnow.org.uk www.natcen.ac.uk