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3dnews.ru 200 5

Online edition for Information Technology Enthusiasts. www.3dnews.ru 200 5. Project description.

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3dnews.ru 200 5

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  1. Online edition for Information Technology Enthusiasts www.3dnews.ru 2005

  2. Project description • 3DNews Daily Digital Digest - Russia's first independent online edition to deal with information technologies. Having been around since July 17, 1997 and without external investments, the project was able to grow up and turn into a successfully operating Internet company and take its unique niche on the RuNet Web-space. • The purpose of the project is to provide media coverage of what's going on the IT market through publishing prompt and maximally impartial information; to make the audience aware of hardware and software novelties as well as assist Russia's computer users in making the right choice, purchasing and using the hardware and software in the most efficient way . • For this year alone, over 20 mln visitors have visited the website's title page. Every day, over 55,000 readers looking for prompt and impartial information on computer industry visit the website. Current monthly audience for "Daily Digital Digest" is as many as 900 thousand unique visitors with over 5 million pages viewed. Our daily mailing is submitted to over 70,000 subscribers. . • We keep in touch with over 100 authors that come from many countries, and established direct contacts with leading international hi-tech companies. The employees and correspondents at 3DNews regularly take part in international hi-tech expos. We are open to any cooperation with independent authors, direct information vendors and manufacturing companies . • For the past five years, the 3DNews project has been among the leaders in the "Hardware" section on the "Rambler Top100" rating; is among the ‘Russia’s Top Twenty Online Resources’ as per the "Mail.Ru" rating. Since November 20, 2002 has been among the ‘TOP-20’ at the Rambler/Rumetrics online-resources providing maximum coverage to the regular Russian-speaking Internet audience per calendar month . www.3dnews.ru 2005

  3. Structure of the website • The materials published on the website are mostly reviews, comparative tests and testing techniques. For convenience, all the materials are partitioned into rubrics. The rubric names match the main computer components. The rubrics are laid out in a fixed order, with the convenient navigation taking the user instantly to a review of interest from both the title page and any other or leading to a needed section through tabs. The structure of the website is continuously progressing: as a new technology comes up, there appears the respective section giving the coverage. Quite recently, two more rubrics have been added, and now they take their fixed place on the pages. • Users can download all necessary utilities and new drivers for the newly purchased hardware, demo versions of games etc. www.3dnews.ru 2005

  4. Structure of the website • Unlike the printed edition, an Internet project offers the advantage of instant response to events going on the market and speed of making the readership aware of the latest news. The news reel of the website is made up of two sections: Hardware and Software which give the user the most fresh information on novelties of hardware, software and games. . • The daily news mailing is based on the materials of the newsreel. Regular subscribers can instantly navigate over the link of the announcement to read the full coverage of the information . • Users can also exchange views, ask questions, help each other and get advice in the forum. • New section collects price-lists of on-line stores www.3dnews.ru 2005

  5. Website audience • Software • Absolute majority (99.5%) of the 3DNews visitors have Windows-family operating systems installed on their PCs. • Web browsers sharing • Microsoft Internet Explorer takes 65% among the 3DNews audience. 34% of visitors use Netscape Navigator. The share of other browsers is negligible. • Users' screen resolutions • Most 3DNews visitors have their screens set to the 1024x768 resolution. 17% more use resolutions higher than 1024x768. • 47% of monitors of the website visitors have the color depth set to high, with the other 50% of monitors set to true color. • Audience figures • Working day audience – 57,000 • Day-off audience – 33,000 • Weekly reach – 222,500 • Monthly reach – 900,000 • Regular audience of the website • Core audience – 12,000 • Weekly active audience – 219,200 • Audience growth dynamics • Maximum audience growth ever is 16% • Growth of regular audience growth is 4% www.3dnews.ru 2005

  6. Audience coverage • Website audience sharing per sections • 3DNews information sector for computers and components is a leader of coverage. Every third user interested in the information and services of this sector visits 3DNews website at least once a month. • Also, around one third of the coverage (34.2%) is taken by the sector of freeware and shareware archives. • Coverage in other closely related sectors is far less, however, even in the mobile phone shops sector with the minimum intersection of audiences the website audience takes 6%, i.e. every 17th visitor of the sector visits 3DNews at least once a month. www.3dnews.ru 2005

  7. Audience activity • Visitors’ daily activity • The period of visitors’ peak activity shifts towards the evening hours relative to the business hours of Moscow time zone and average distribution of RuNet attendance round-the-clock. • The period of peak attendance is between 12 am and 2 pm – during this time the number of visits is 40% higher than the average daily. • Attendance in the evening hours is much higher than the daily average, which points to a large portion of “home-based” audience. • Visitors’ weekly activity • The week days of peak attendance are Wednesdays, Thursdays and Fridays. On these days, the server attendance is 15% higher than the average. Users show peak activity (estimated by the number of pages viewed) on Wednesdays. • The weekly website attendance distribution generally meets that of the RuNet on the whole . There is a small deviation seen from the poorly visible peaks on Wednesdays and Fridays, with a bit higher attendance at the weekend. www.3dnews.ru 2005

  8. Audience loyalty • Depth and time of viewing • Each visitor of a site for one session (visiting of a site) looks through on the average 4,5 pages and spends on a site about 10 minutes. • On the average on a Runet depth of viewing of a site during one session makes 2,6 pages, and average durations of session – 7,5 minutes. • Repeated visits • Large part of visitors come to the website again to explore the contents more closely. As many as 86% of sessions on the website are done by former visitors. On the average, a visitor does between 2 to 3 sessions per week. • Note that over 60% of returns are done within 3 days after the last visit. All this points to high figures of daily audience or visitors who come to the site over 3 times a week. • The high share of repeated sessions with a small viewing depth of the site indicates that users visit frequently but view no more than 2 pages (e.g. a new review). www.3dnews.ru 2005

  9. Audience geography • Geographical distribution of audience • The website’s audience is 60% made up by Russia’s citizens, with one third of them based in Moscow. Large audience figures come from the Ukraine (over 10%) and the “emigration countries” (USA, Israel and Germany) which also add a bit more than 10%. • Compared to other audience figures all over the RuNet, the 3DNews website shows no fundamental difference. Of note is a bit higher part of the Ukrainian users, with lower part from users in the USA. www.3dnews.ru 2005

  10. Audience interests and routes • Interests of audience • Of most interest among the visitors of 3DNews are e-shops (60.2%) and the sector for computers and high-tech (58.5%). Then there go free archives and libraries (53.8%) and communication services (50.5%). • The share of audience interested in entertainment, culture and leisure, computer games is no less than one third of the overall audience figures of the website. • The site also offers a wide coverage of audience interested in tourist services and related information (up to 9%). • Larger part of the 3DNews audience is covered in the sports section (7.7%) and work section (7.3%). • Audience routes • Almost two thirds (61.9%) of visitors of the site type the address in the URL line and set bookmarks (Type-in traffic). The share of Type-in traffic is 53% over the RuNet on the average. • Search engines add substantially to the number of visitors. Totally, they make up around 16.4% of all the visitors (versus 13% over the RuNet on the average). www.3dnews.ru 2005

  11. 3DNews Mailings • 3DNews Mailing, over 57,000 active subscribers(Subscribe service) • «News from 3DNews» mailing, over 10,000 active subscribers (MailList service) www.3dnews.ru 2005

  12. Advertising • Attraction of 3DNews advertising space is evident: • Wide coverage of audience (about 55,000 unique visitors daily. • Huge numbers of page views and advertising displays (about 250,000 displays daily). • As an advertising area, can be used for both image-making and subject-targeted advertising. • Image-making advertising • An advertising campaign is aimed at building up the advertiser’s positive image as well as the brand-awareness and trust to the trademark of a manufacturer or a vendor. • Subject-targeted advertising • Advertising campaign for promoting specific products, goods and services of the advertiser aimed at the target audience; increasing the sales figures. The advertiser’s scope of activity and its market sector do not have any boundaries for advertising on 3DNews pages. 3DNews advertising space is attractive not only to the hi-tech & telecommunication markets but to any other markets as well: from FMCG (beer, fast food) to the entertainment market (night bars, clubs, disco). www.3dnews.ru 2005

  13. Advertising grounds • Standard advertising grounds • Positioning of advertising spots for banners (major media for online advertising) is defined by the website design. • Main banner formats used on 3DNews pages: 468х60 / 600х90 banner, 160х600 / 120х600 / 120х300 “skyscrapers” • The rates for placing adverts are specified by the 3DNews price list. • Nonstandard advertising grounds • Placement of any adverts whose format is not pre-defined by the design and content of the website. • These can be banners of miscellaneous sizes, formats and shapes, as well as HTML blocks. • The rates for placing any nonstandard adverts on the 3DNews pages are set in each particular case individually, basing on various criteria, like: position on the page, duration of the advertising campaign, format of the advert etc. • The editorial board of the website are always open to discussing nonstandard placements, however, it’s the reader who is the ultimate censor. The reader’s discontent may be the reason for refusal to placing adverts that hinder navigation, reading the materials etc. www.3dnews.ru 2005

  14. 3DNews in the press • ‘3DNews Birthday`2003’ at "SandyTimes.Ru • ‘3DNews Birthday’ at "SandyTimes.Ru • ‘They sometimes change the design’ at "WebPlanet" • Yulia Sudakova: “Future of the specialized advertising is in the adjoining fields" at "ClickZ.ru" • ‘ 3DNews is five years old’ - "Compulenta" • ‘ Ignio.Com horoscope congratulations to 3DNews’ - "WebPlanet" • ‘A day at 3DNews’ - "WebPlanet" • Andrey Kuzin: “I am ElcomSoft vice-president only in the USA" - “Netoskop" • ‘Why Russians ‘drain’ information around the world?’ - “Radio Radar" • Chaos: he is now sure “somewhere round there“ - http://www.3dfiles.ru/intervu1.htm - Viktor Bystrov aka MuldeR on cooperation with 3DNews. • Andrey Kuzin at EchoNet -http://www.echonet.ru/archive/19may99.html – on the victory at the first ROTOR contest. • Strikingly precise reference : http://anhol.sochi.net.ru/web/10.shtml www.3dnews.ru 2005

  15. Awards • 3DNews is the only project to win seven times in the “Hard’n’Soft site of the year" nomination as per the voting at the “Russian Online Top”. www.3dnews.ru 2005

  16. Contacts • Editorial Board • Project Leader – Andrey Kuzin (akuzin@3dnews.ru) • Managing and Financial director – Aleksandra Ordzhonikidze (alexa@3dnews.ru) • Editor-in-Chief – Anton Polyakov (ap@3dnews.ru) • Advertising Department • Media-Director – Shepelev Dmitry (shepelev@3dnews.ru) • Tel./Fax +7 (095) 710-89-03 • reclama@3dnews.ru • Address • Russia, 119019, Moscow, B.Savvinskiy per, 9, office 1000 • Tel. +7 (095) 710-89-03 www.3dnews.ru 2005

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