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Bringing Science from Lab to Living Room: Enhancing Public Awareness Through STEM News Partnerships

Discoveries and Breakthroughs Inside Science (DBIS) is a science news service collaborating with NSF, AIP, MRS, and others to promote STEM awareness via local TV. DBIS features 90-second segments covering various STEM topics reviewed for accuracy and aims to educate and engage TV audiences, enhance the image of scientists and engineers, and highlight diverse STEM professionals. With a focus on visually stimulating and beneficial research suitable for national coverage, DBIS requires fresh, solution-oriented scientific findings. The program caters to over 70 million potential viewers, including various science and technology organizations.

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Bringing Science from Lab to Living Room: Enhancing Public Awareness Through STEM News Partnerships

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  1. Bringing science from your lab to the living room A partnership between the National Science Foundation (NSF), American Institute of Physics (AIP), MRS, and others for the advocacy of science and technology in society

  2. Understanding how the public gets information Trends in regular news consumption, percentage of viewers per year (Source: Pew Research Center, 2004)

  3. What is DBIS? • Discoveries and Breakthroughs Inside Science (DBIS) is a syndicated science and engineering news service for local television newscasts. • Twelve 90-second segments are produced per month • Each segment is reviewed for scientific accuracy • DBIS features a broad range of topics in science, technology, engineering and mathematics (STEM) • Goals: • Promote awareness and appreciation among local TV news viewers of the role that STEM play in society • Deliver broad spectrum research news…utilizing strength of TV medium • Enhance the image of scientists and engineers • Expose audiences to diverse racial and gender STEM professionals • Provide and educational science web component

  4. Science in the news • Requirements • Must be visually stimulating • Should be of interest to most – not regionally limited • Research should provide direct benefits to general public within next few years • Researchers should be located in US • Must not have received extensive TV coverage • Should be new research resulting in a solution or that explains a scientific technical mystery • Must be able to illustrate the concept • Must have an outside expert available for review • Medical stories should be in at least phase II of clinical trials • MRS Story Ideas • Synthetic Diamonds • How scientists can make diamonds • Sensitive Teeth • Bioactive ceramic to ease tooth pain • Invisibility cloak • Watch out Harry Potter!! • Other Ideas Under Construction • Organic electronics • Pebble Bed Nuclear Reactors • Metal Rubber • E-textiles • Many, many more

  5. Who will the stories reach? Over 70 Million Possible Viewers Nationwide

  6. Science on the ride to work… Total Average Minimum Audience Views 40 million (2nd quarter 2006)

  7. Acoustical Society of America American Association of Physics Teachers American Association of Physicists in Medicine American Geophysical Union American Institute of Physics American Mathematical Society American Meteorological Society AVS Science and Technology Society American Society of Civil Engineers American Society for Microbiology American Water Works Association Human Factors and Ergonomics Society Incorporated Research Institutions for Seismology Institute of Electrical and Electronic Engineers – USA Materials Research Society Mathematical Association of America Optical Society of America Space Telescope Science Institute Universities Research Association 2006 Partners - 19 organizations

  8. DBIS Working With Partners Partners Input Story Ideas Story Pre-approval Story Approval Draft Script Developed Final Script Approved Video Produced Final Approval By AIP Partners Input Outside Experts Partners Review Script

  9. Nielsen Tracking Data Average of 51 Million Views per monthly feed

  10. UMC • Asking for ideas for stories from the UMC Members • MRS DBIS Committee: • Professor Jerrold Floro, University of Virginia • Professor Kevin Jones, University of Florida • Diane Hickey, University of Florida • Lane Martin, University of California, Berkeley • Ben Poquette, Virginia Tech • Please email ideas to kjones@eng.ufl.edu

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