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“Bringing Science to the Art of Healthy Living with KORRES”

“Bringing Science to the Art of Healthy Living with KORRES”.

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“Bringing Science to the Art of Healthy Living with KORRES”

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  1. “Bringing Science to the Art of Healthy Living with KORRES” “The integration of KORRES opens up a world of opportunities for J&J to expand it’s distribution into alternative channels. KORRES gets terrific opportunities to expand thanks to J&J in terms of understanding efficiency, cost improvement, and manufacturing. The key is for neither to lose itself, that the authenticity and limited nature of the KORRES distribution stays true to its roots while J&J stays true to its principles. It’s a wonderful marriage, but it must be a marriage where each party stays true to itself and brings forth things to benefit the other.” –Anne Marie Newton, Marketing Consultant to KORRES and former Johnson & Johnson employee

  2. EXECUTIVE OVERVIEW • The Story Behind the Brand • What is KORRES today? III. KORRES Shopper Profile IV. Introduction to KORRES sub-brands V. KORRES Sales Expectations VII. Bringing Science to the Art of Healthy Living with KORRES

  3. EVERY BRAND HAS IT’S STORY… • Creator of KORRES, George Korres • Birth of a brand • Introduction of Lena Korres

  4. WHAT IS KORRES TODAY? • Naturally or certified organic • products - 400 • Market presence - 30 • Worldwide stores - 30 • Pharmacies in Greece - 5,500

  5. WHAT IS KORRES TODAY? • OUR VALUES • Naturally derived, top quality • ingredients • 2. Clinically tested effectiveness • with no inflated promises • 3. Pleasing to the senses • 4. Reasonably priced to enable • everyday use

  6. WHAT IS KORRES TODAY? • THE FOUR PILLARS OF KORRES • Herbs • Partnerships, University of Athens • Extractions • Research

  7. KORRES TARGET AUDIENCE • Females 25-49 • Salary 75K+ • Desires natural products • Beauty involved • College educated and • inquisitive • QVC, Sephora shopper

  8. KORRES SHOPPER PROFILE 40% Undergraduate degree 30% Masters degree 33% $25-75 K Salary 96% Female (n= 1491) 35% want to learn about KORRES 42% purchasing a product 53% 25-39 years old

  9. The Need: • More than half of women are anti-aging seekers: • Women Facial Skincare Users- 53% • Anti-aging seekers mentioned using anti-aging facial • moisturizers and anti-aging serums- 79% Quercetin & Oak Anti-aging and Antiwrinkle Skin care KORRES COMPETITIVE ADVANTAGE: The KORRES Research & Development Lab with the National Hellenic Research Foundation have replaced retinol with the ingredient Quercetin to provide anti-aging benefits. • 2011 Expected sales: • Quercetin & Oak Night Cream - #1 Skin $1.38 million • Quercetin & Oak Face Primer - #1 Color $1.39 million

  10. Benefits: • Rich, long lasting moisture • Blend of shea butter, almond, • and alvocado oils • Scent selection: Basil Lemon, • Guava, Fig, Japanese Rose, • Jasmine, Vanilla Guava, and • Yoghurt KORRES Body Butter Collections KORRES COMPETITIVE ADVANTAGE: With 93.8% natural content, these lotions have broad application ability and a unique variety of fragrances.

  11. Benefits: • Nourish and smooth skin • Fragrance variety • Scent selection: Basil • Lemon, Fig, Guava, Japanese • Rose, Jasmine, and Vanilla • Guava KORRES Showergel Collection KORRES COMPETITIVE ADVANTAGE: “The scents of KORRES shower gels are derived from 40 fragrance houses from around the world. Meanwhile, Johnson & Johnson uses four.” – Vice President of KORRES Intregration Ajay Dhaul

  12. Benefits: • Lip Butter Glaze • Vibrant color • Moisturizing glaze • Cherry Oil Lip Gloss • High shine, shimmery • Rich in vitamin C and E • Lip Butters • Shiny, tinted finish • Shea butter and rice wax KORRES COLOUR: Love Your Lips KORRES COMPETITIVE ADVANTAGE: Wide range of selection and an affordable pricing structure for consumers of all ages.

  13. Benefits: • Brightening factor • Usage of vitamin C • Offers Liquid and Mineral • foundation, Concealer, Compact • powder, 24-hour Moisturiser, and • Brightening and Line Smoothing • Serum KORRES SKINCARE: THE WILD ROSE COLLECTION KORRES COMPETITIVE ADVANTAGE: Usage of all natural vitamin C to help visibly reduce fine lines and skin discolorations.

  14. Expected Sales 2010-2011 As of May 31, 2011 Johnson & Johnson will officially welcome KORRES into the Consumer Beauty Sector

  15. Marketing/Support Plan • E-Commerce Site • Increase features and functionality • Establish account log-ins • Develop a Face-book “Like” • application

  16. Marketing/Support Plan • Television Usage & Word of Mouth • Skincare focused DRTV • Home Shopping Network • Infomercial • You Tube Blogger Network • Increases investment with Sephora

  17. Marketing/Support Plan • Television Usage & Word of Mouth • Skincare focused DRTV • Home Shopping Network • Infomercial • You Tube Blogger Network • Increases investment with Sephora

  18. Benefits of Partnership • New market penetration • Broader marketing outlets • Supply Chain: Increased • vendors • International market • presence: Increased

  19. “Bringing Science to the Art of Healthy Living with KORRES”

  20. SPECIAL THANKS SCOTT CREIGHTON ALLISON NEARY MARY JANE HIGGINS CHAD MIZEE AJAY DEHAUL ANNE MARIE NEWTON MEETA AGGARWAL STACEY SIANA THE KORRES TEAM

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