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Audi Handbook of Sports Communication Special Edition – Olympic Games Beijing 2008

Audi Handbook of Sports Communication Special Edition – Olympic Games Beijing 2008 Prof. Dr. Dr. h.c. Josef Hackforth (Editor) Verlag Rommerskirchen (Publisher) AG: Dr. Elke Bosselmann (AUDI AG) / Kathrin Richter, B.A. / Jasmin Winter / Wilhelm Dressler / Jiehua Cai

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Audi Handbook of Sports Communication Special Edition – Olympic Games Beijing 2008

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  1. Audi Handbook of Sports Communication Special Edition – Olympic Games Beijing 2008 Prof. Dr. Dr. h.c. Josef Hackforth (Editor) Verlag Rommerskirchen (Publisher) AG: Dr. Elke Bosselmann (AUDI AG) / Kathrin Richter, B.A. / Jasmin Winter / Wilhelm Dressler / Jiehua Cai Cooperation: IOC (Lausanne) / DOSB (Dr. Thomas Bach) English und chinese version (30.000 / 100.000 copies)

  2. Content Preface AUDI AG Preface Audi Institute for Sports Communication 1. Essays 1.1. History of the Olympic Summer-Games 1936 – 2004 1.2. Television and the Olympic Games 1936 – 2004 1.3. Marketing and Sponsoring 1.4. China and the Olympic Movement 2. Field of Research – Tables and Charts 2.1. Media Research 2.2. Opinion Research 2.3. Market Research 2.4. Olympic Games: Development 3. Olympic Sports - International / Continental Federations - Olympic History - Events - Facts and Figures - Glossary 3.1. Aquatics 3.2. Archery 3.3. Athletics 3.4. Badminton 3.5. Baseball 3.6. Basketball 3.7. Boxing 3.8. Canoe / Kayak 3.9. Cycling 3.10. Equestrian 3.11. Fencing 3.12. Football 3.13. Gymnastics 3.14. Handball 3.15. Hockey 3.16. Judo 3.17. Modern Penthalon 3.18. Rowing 3.19. Sailing 3.20. Shooting 3.21. Softball 3.22. Table Tennis 3.23. Taek-Won-Do 3.24. Tennis 3.25. Triathlon 3.26. Volleyball 3.27. Weightlifting 3.28. Wrestling

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