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Virtual Tour Introduction. What are Virtual Tours?. A tool that can differentiate CDW from the competition by educating customers on what makes CDW unique. CITA events are showing that customers are surprised to learn: CDW offers configuration
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What are Virtual Tours? • A tool that can differentiate CDW from the competition by educating customers on what makes CDW unique. • CITA events are showing that customers are surprised to learn: • CDW offers configuration • CDW has a close working relationship with our partners • CDW Account Managers can leverage Technology Specialists • CDW is a problem-solver
What is the Overview Virtual Tour? • 3 minute video that highlights the CDW value proposition to Small Business Customers. • Focuses on: • Dedicated AM • Leading products • Quick ship • Configuration • Value-add services. • Possible uses: • Showcase capabilities to drive deeper into an account • Educate a new contact at an existing account • Introduce CDW to a prospect
What is the Franczek Sullivan Customer Testimonial Virtual Tour? • 2 1/2 minute video that features a customer telling why they value their CDW relationship. • Highlights: • Account Manager relationship • Solution advice • Ease of doing business • Possible uses: • Introduce a higher level stakeholder/influencer to CDW • Implied reference attached to high value quotes/proposals • Illustrate how CDW is different from the competition
What is the Promo E-Mail Link? • 45 second video that can be used with your signature to reinforce what makes CDW different from the competition. • Highlights: • Dedicated Account Manager • Product selection • Quick ship