1 / 21

Beverly Macy June 13, 2014

The Power of Social Media in Digital Marketing and Advertising Digital Media Educators Conference. Beverly Macy June 13, 2014. Social Media for Business. What is Social Media. Social networking sites ( Facebook, Twitter ) Blogs ( Wordpress ) Video sharing sites ( YouTube )

bruno
Download Presentation

Beverly Macy June 13, 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. @BeverlyMacy The Power of Social Mediain Digital Marketing and AdvertisingDigital Media Educators Conference Beverly Macy June 13, 2014

  2. Social Media for Business

  3. What is Social Media • Social networking sites (Facebook, Twitter) • Blogs (Wordpress) • Video sharing sites (YouTube) • Photo sharing sites (Pinterest, Instagram) • Crowdsourcing (Wikipedia) • User reviews (Amazon, Yelp) • Streaming sites (Ustream, Live Stream) • Social bookmarking (Reddit, StumbleUpon) • Messaging (Snapchat/WhatsApp)

  4. Social Media Literacy/ Social Business • Social media literacy refers to knowing how to use social tools and platforms to find and gather information, share thoughts, and generate discussion. • For businesses this has already generated massive opportunities to better connect with customers and other stakeholders as well as improve the general perception of their brand.

  5. Why It’s Important • Social Media is the first line in due diligence. Job applicants are Googled and their social platforms are reviewed. • LinkedIn is the primary way employers find new talent. It is the primary way job seekers can present themselves. • Businesses need workers who understand the massive opportunities to better connect with customers and other stakeholders. They also need workers who understand the risks and pitfalls of mis-using social media. • Enterprises are using social tools internally to collaborate and promote internal branding.

  6. Video http://www.youtube.com/watch?v=0eUeL3n7fDs http://www.marketmenot.com/esurance-beatrice-offline-over-sharer-commercial/

  7. Case Study Examples • American Red Cross • 1 Tweet turns into $33M in Haitian Relief • USAToday • Publishing in Real-Time • EMC Corporation • Real-Time in the Enterprise • Orange County Transportation Authority • Transform Government • Wahoo’s Fish Tacos • Community Building Through Extreme Sports • Mazda North America • Social Media Restart • The Roxy Theater • How Social Media Saved the Sunset Strip • DIRECTV • Customer Interaction Transforms Business 7

  8. Luxury Brands Dominating Instagram

  9. Yelp To Advertise Your Business • Yelp gets 75 million + visits per month • Yelp ranks for almost all local searches • Over 90% of Yelp users say positive reviews affect their purchases • Engage with customers • Social Proof!

  10. Pinterest for Small Business • Pinterest is now the third most popular social network • Shoppers referred to a site from Pinterest are 10% more likely to buy   • Pinterest referrals spend 70% more money than visitors referred from non-social channels   • Call-to-action pins increase Pinterest engagement by 80%   • Tutorials, Guides and & DIY Pins see a 42% higher click through rate   .

  11. BE The Example • Build School Spirit & Brand Image • Help Attract Prospective Students • Social Learning is HERE (Kahn Academy) • Enhance Student Experience • Give Universities Ability To Find Out What People Are Saying About Their Campus • Positive Reputation Management – Highlight Research, Etc. • Fundraising / Stay Connected with Alumni

  12. Social Campus Athletics Alumni Ticket sales Events Game Day Buzz Social Communications Networking & Employment Opportunities Brand Awareness Campus Alerts Recruiting Community STUDENT SERVICES ADMISSIONS

  13. How Universities Use LinkedIn • University Pages - Engagewith millions of prospective and current students, alumni, and parents. • Talent Acquisition- LinkedIn has become the place to find talent – especially for passive recruitment (seeking those with positions). • Trusted Contacts—On LinkedIn you can quickly check references and interact with people who may have provided a prospective employee a recommendation. • Video Link https://www.youtube.com/watch?v=icBHQmtkU80

  14. How Universities Use Twitter • Promote your mission and culture • Twitter is the place to connect with niche audiences pertinent to our campus • Have conversations and build relationships with individuals in the industry #EdChat • Monitor best practices – who are they following? Who’s following them? What are they up to?

  15. Student’s Social Voices • Social Media Campaigns (events, sororities, fraternities) • Student Generated Content • Student perspectives • Pictures /Video / Mobile • Messaging Systems • WhatsApp, Snapchat

  16. Crisis Management • ‹During an emergency, students, staff, and media outlets inevitably turn to social media to share and seek out information • When events are developing in real time, campus officials must be ready with an actionable plan for monitoring and communicating through social channels • Monitor multiple social networks for real-time information from students and other sources • Centralize control of university social accounts in order to broadcast accurate and timely updates across all networks and prevent the transmission of misinformation

  17. Instagram Best Practices 1. Universities are using Instagram to showcase their beautiful campuses and surroundings 2. Universities are using Instagram to share events and public lectures 3.  Universities are using #ThrowbackThursday on Instagram to share their history 4. Universities are using Instagram to showcase student activities 5. Universities are using Instagram to connect directly with alumni and followers

  18. Alumni Relations • 97% of U.S. colleges and universities are using social media to engage alumni • Outreach and fundraising for both young and old alumni • Alumni Relations professionals solicit and monitor feedback from former students in multiple social media channels on LinkedIn and Facebook. They can also look • This monitoring can reveal the pulse of the alumni community: how they are reacting to new executive hires, strategic initiatives, fundraising campaigns, and more

  19. Blogging • What is a blog? A tool for communicating with students, alumni or employees to share knowledge & expertise, drive additional web traffic and connect with potential students, staff, speakers, suppliers, etc. • Used by professors, universities, alumni, students. Provides opportunity to share their knowledge with a larger audience. • Other blogging software options: Blogger, and WordPress, Tumblr

  20. Campus Social Voice • Your Social Voice should echo the BRAND message and mission • Provide valuable content to online audiences – lots of pictures and videos • Campus news, upcoming events, and day-to-day occurrences • Be enthusiastic and conversational - Promote your culture • Remember, everything’s mobile now

  21. Beverly Macy (310) 860-4788 beverlymacy@gmail.com @beverlymacy @BeverlyMacy

More Related