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“Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could be essential to our rescue.”

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  1. “Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could be essential to our rescue.” - Prof. Karl-HenrikRobèrt Founder of The Natural Step

  2. THE FUNNEL METAPHOR time

  3. Open system with respect to energy Closed system with respect to matter 1) Nothing disappears 2) Everything disperses BASIC LAWS OF SCIENCE « Photosynthesispays the bill » Sustainability is about the ability of our own human society to continue indefinitely within these natural cycles Slow geologicalcycles (sedimentationandmineralization) Slow geological cycles (volcanoeruptions and weathering)

  4. HOW WE IMPACT NATURE Physicallyinhibitnature’sabilityto run cycles Barriers to people meeting their basic needsworldwide Introducepersistent compounds foreignto nature Relatively large flows of materials from the Earth’scrust

  5. In a sustainable society, nature is not subject to systematicallyincreasing... ...concentrations of substances extracted from the Earth’s crust, PRINCIPLES FOR SUSTAINABILITY ...concentrations of substances produced by society, ...degradation by physical means, and, in that society... ...people are not subject to conditions that systematically undermine their capacity to meet their needs.

  6. Planning & SUSTAINABLE DEVELOPMENT • THE FUTURE • OF ORGANIC • FARMING

  7. We do not contribute to systematicallyincreasing... System ...concentrations of substances extracted from the Earth’s crust, PLANNING IN COMPLEX SYSTEMS Success ...concentrations of substances produced by society, Strategy ...degradation by physical means, Actions and, in that society... ...people are not subject to conditions that systematically undermine their capacity to meet their needs. Tools

  8. System Science What are the ecological and social principles for constituting the system? How is the system itself constituted? Sustainability principles: Achieve 4 system conditions for sustainability Outcomes Definition of sustainability USING THE FRAMEWORK Physical Strategies Strategy Social Policy • “Backcasting” • Creation of flexible platforms • Reinvestment • Partnerships • Precaution Reduction Substitution • Differentiated taxes and subsidies • International agreements • Legislation • Transparency • Stakeholder dialogue • Support sustainability policy • Use inputs that are: • Renewable • Degradable • Less area required • Equity • Increase resource productivity • Reduce waste e.g. convert to renewable energy, increase mix of green products, etc. Actions Eco-Footprinting Factor X LCA ISO GRI EMAS TMF Toolbox

  9. BACKCASTING Future 1. Begin with the end in mind Present 2. Look backwards from the vision to the present 3. Move step by step towards the vision

  10. Awareness Down to action Baseline PLANNING IN COMPLEX SYSTEMS Future Present Doesit move us in the right direction? Is it a flexible platform? Is it a good return on investment?

  11. SOME CASES

  12. Nike considered • Waste down by 19% • Environmentally friendly materials up by 20% • 30% less fiber material used in packaging • 98% reduction in VOCs • 2010 World Cup jerseys removed 13 million plastic bottles from landfill • Nike Grind & Reuse-a-shoe • Design for disassembly • Green xchange

  13. Interface flor • Mt. Sustainability & 7 Fronts • Closing the loop • Biomimicry

  14. MORE INFORMATION • The Natural Step http://www.naturalstep.org • Sustainability Life Cycle Assessment http://www.naturalstep.org/en/sustainability-life-cycle-assessment-slca • Simplicity without reduction: thinking upstream http://www.naturalstep.org/en/system/files/3a-Simplicityreduction.pdf • Backcasting from non-overlapping sustainability principles https://www.bth.se/ste/tmslm.nsf/attachments/Holmberg%20and%20Robert%202000%20-%20Backcasting%20from%20non-overlapping_pdf/$file/Holmberg%20and%20Robert%202000%20-%20Backcasting%20from%20non-overlapping.pdf • The ecological footprint from a systems perspective of sustainabilityhttp://www.thenaturalstep.org/en/system/files/4d-Eco-Footprint.pdf • More references from The Natural Step: http://www.naturalstep.org/sites/all/files/fssd_reference_list.pdf • Cases: • InterfaceFLORhttp://www.naturalstep.ca/sites/default/files/case_study_interface.pdf • Nike Considered http://www.naturalstep.ca/sites/default/files/case_study_nike.pdf • Paint the town green: a case for sustainable innovation https://www.forumforthefuture.org/sites/default/files/project/downloads/paintthetowngreenhires.pdf

  15. Kiitos!

  16. CeliaPetersonThe Natural Step / Natural Interest Oycelia@naturalinterest.fi 050 482 4391

  17. Individuals, organizations, communities, nations, in society in the biosphere and the characteristics of BOTH the organizational system and the organization’s stakeholders (i.e. the broader system) AND the global socio-ecological system (the interrelationships between all scales). System FRAMEWORK Basic principles (“system conditions”) for social and ecological sustainability. The principles for BOTH socio-ecological success (i.e. global sustainability) AND aspects of success that are unique to the organization (e.g. mandatory principles for success that are inherent in the individual organization’s vision). Success Guiding principles for the process to arrive at sustainability.Strategic guidelines that guide towards success for BOTH the organization AND eliminating its contributions to societal non-sustainability. Strategy Actions Concrete actions that fit strategic guidelines Tools & Measures Tools and concepts to facilitate sustainable development

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