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Weight a Moment. For a healthier and happier life. Welcome. WaM Company Presentation Versie 10.1.pptx. Welcome. Content of this presentation. Our mission, priorities and goals The problem, the market, the opportunity and solutions The social impact (Dutch) Organization
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Weight a Moment For a healthier and happier life Welcome WaM Company Presentation Versie 10.1.pptx
Content of this presentation • Our mission, priorities and goals • The problem, the market, the opportunity and solutions • The social impact (Dutch) • Organization • Advisory Board and Teams • Share options and company strategy • How it works • Problems to expect and how to solve • The interactive website ?
Our Mission Statement (short) • Weighta Moment helpspeopletoloseweightand change their lifestyles, • by offering: • An information platform, • Customized profiles and advise, • Test tools.
Our Mission Statement (med) • It’s the mission of Weight a Moment tohelp manyhealthyadultstoloseweightin a sustainable way and to get a happier and healthier lifestyle by offering: • A valuable on line health interactive information platform. • Low threshold valuable scientific based advise on; • Analysis of the participant, • Exercise, • Nutrition, • Psychological interventions. • Easy tousehealth test tools.
Our Mission Statement (full) • It’s the mission of Weight a Moment tohelp as manyhealthyadultsas possibletoloseweightin a sustainable way and to achieve a happier and healthier lifestyle having a positive personal and social impact by offering: • A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success. • Low threshold valuable scientific based advise on; • Analysis of the participant by creating a physical and psychological profile • Exercise, for improving your physical condition • Nutrition, for the purpose of feeling more energetic • Psychological interventions : for feeling stronger, getting a higher self-esteem to change ones behavior. • Easy tousehealth test tools.
Target It’s the target of Weight a Moment toimprove the health and qualityof life of at least200.000 people in 3 yearsbyreducing theirBMI by a minimum of 10% and happiness score by 20%.
Corecompetences • Specialist: • Psychologists • Sports Doctor • Dietitians • Sleep experts • Nutrition experts • Screened health and sports content • Test tools
Our top 3 priorities • Workingwithpleasure • Contributeto the well beingof people • Making profit
Problems and solution Problems: Overweightandnot happy Solution: Loseweightand change of lifestyle
The market > 45% of peopleliving in the western part of the world are overweight 85% of our target group has access to the Internet Approx. 75% of these people want a different and happier lifestyle
The wide target group definition Over 18 yearsold Western world Too heavy but 25 < BMI < 31 Lookingfora different lifestyle becausenothappy Having at leastsomeaffinitywith health
The market targets The baby boomers Generation Y Generation X The screenagers
The secondary target group; generation X Born between 1956 and 1970: Family people Notenjoying life enough Hard workers Practical Socialinvolved A deal is a deal Spectators andjoiners on the internet http://www.youtube.com/v/j-iufDUOzh8
The initial target group generation Y Born between 1970 and 1990: http://www.youtube.com/v/j-iufDUOzh8
The next target group generation X http://www.youtube.com/watch?v=KmcYRE0YHUc
The comparison group generation X versus Y http://www.youtube.com/watch?v=RtECzHdd--4&feature=related
The promise • If you start using WaM than you will: • look better • be more attractive and others like you more • get in better sexlife • feel happier • become smarter • generate more success • enrich your mind • reduce the chance on diabetes and heartdiseases
Our core values • Scientific based • Professional • Health consciousness • Interactive • Many disciplines • Psychology • Diets • Sports • Sleep • Customized advices • State of art
Social impact De ziektekosten/werknemerbijeen gemid. jaarsalaris van €28.000 ong. :
The organization Shares and Options • Shareholders: • CPS International BV • Brouwers Beheer BV • Common shares • AdvisoryBoard and Team members: • Options (+/-30-35%) • Friends of Weighta Moment: • Options andPreference share issue (+/- 2%)
The advisory board Prof. Dr. Margriet SitskoornUniversity of Tilburg Prof. Dr. Ir. Toon van Hooijdonk University of Wageningen Dr. Marian van Bokhorst VU Amsterdam Drs. Ruud van Langeveld JBMC Den Bosch Prof. Bruce German Davis University California USA Prof. Elke Geeraerts Erasmus University Rotterdam
The advisory board prof. dr. ir.A.C.M. van Hooijdonk Toon Nutritionist University of Wageningen drs. R.A.M. van Langeveld Ruud Cardiologist JBMC Den Bosch prof. dr. M.M. Sitskoorn Margriet neuropsychologist University of Tilburg prof. J.B. German Bruce Director food for health institute Davis University, California USA dr. M. Bokhorst Marian Nutritionist VU Amsterdam prof. dr. E.G. Geraerts Elke neuropsychologist Erasmus University Rotterdam
The Friends of WaM Drs. Mechtild Stultiens -- OwnerArtichock “evenementen bureau” Mr. Erik van Peursem -- Tax Lawyerand partner at Taxperience Prof. Jean Vroomen -- Professor SocialandBehavioralScience at University of Tilburg Dr. Hans de Goeij -- Retired, former General Director of the ministry of health Drs. Jan Aussems -- General practitioner Den Bosch Drs. Kasper Jansen -- Sport doctor Drs. Willem van Zandbeek ? -- C.E.O. of Strategic Marketing Company Jan Willem Pijnenburg -- assistent M&S, communication, tester Bart Loomans -- assistent M&S, communication, tester Students Ranell Pijnenburg -- webdesigner / tester Esmee Brinkman -- test assistent Ester Peeters -- Psychology / Validating Big 5 questionnaires
The 4 teams Sales and Marketing Tim van Tartwijk Alan Parfitt Peter Winkens Willem van Zandbeek ? Vacancy Operations Cor Pijnenburg Marinelle v/d Kuil Olav v/d Ven Leo van Hedel Erik van Peursem Website .Tim team Jan Schalkwijk Vacancy Products and Content Jessy Brouwers Jessica Gal Ruud van Langeveld Ellen Govers Sylvio van Eunen Sabine Wanmakers
The B2C products Weight a Moment Weight a Moment For a healthier and happier lifestyle For a healthier and happier lifestyle Rianne Pieters Rianne Pieters Profile Report Advice
The B2C products • Profile reports • Basic for free • Profile premium reports @ € 19,99 • Advices • Basic for free • Premium advice for free after 1B • Psychological interventions / Coaching @ € 29,99 • Couponing / vouchering for free • Merchandizing priced per item
Product roadmap Coaching Advices Adapting site Merchandise Complexity Analysis Payment module Bannering Content Questionnaires Time
The B2B products • Bannering 2. Advertising 3.Data mining
External funding Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital
Strategy I • Almost virtual company untilit’sprofitable • Minimizecostsbyusingexisting infra structure • Freelancepartners paidby options • Maximizefree publicity on Radio, TV, printed media and socialnetworks • Only C.E.O. and M&S Manager get a sallary and stock options
Strategy II • No cure no pay agreements with suppliers • Accessible advice with very simple payment • Pay per use agreements for third party help • Bannering agreements with hosts of substantial sites
The 4 angle strategy Psychology Sports Diets Sleep
From questions to profile Psychological score Physical score Profile Eating habits The WaM Team Exercise habits Sleeping habits Happiness and Mood
Need a Happiness and Mood score Move the sliders Thisunique tool togetherwith the Psychological questionnaires big 5 outcomealsoadjusts the website accordingtoyourmood, personalityand state of happiness. Mood Happiness
How it works Weight a Moment Questionnaires
How it works Weight a Moment Questionnaires
How it works Weight a Moment Profile Questionnaires Advices Intervention Coaching
Advice Advice on realistic targets Advice sports physician Advice general practitioner Profile Advice psychologist The WaM Team Advice nutrition expert Custom Advice Level I Free or € Custom Advice Professional Level II One-off € Custom Advice Premium Level III Subscription
Unique Selling Points • Scientific based technology • Supported by many top scientists from international universities • Real customized profile for every client • Real customized advice for every client • Advice is a unique combination on: psychology, diets, sports. • Feedback on results in graphics weight loss diagrams happiness score • Patented Customized Website interfacing
Personal coaches Mind Body