Web-to-Print Technology and the Much Needed Change in Perspective

1. sales@brushyourideas.com Web-to-Print Technology and the Much Needed Change inPerspective In today’s dynamic ecommerce scenario, Web-to-Print is not just confined to being a software that enables the customers of e-commerce store owners to create personalized printed materials. Considered to be one of the most sought after solutions for direct marketing, it offers a more enhancedvalue. Web-to-Print is not just a product. It is a perfect solution forthe business owners who are looking forward to have a better ROI. Hence, they really need to change their perspective towards Web-to-Print solutions. If you are someone whois

2. sales@brushyourideas.com looking forward to adopt the technology or are someonewho already has, read this article in order to know how you can accept and work with it in the rightmanner. Embrace the web-to-printinitiative When a web-to-print initiative fails, the business owners tend to blame the technology for it. And this prejudice usually gets transferred from the staff members who have not accepted the solution completely. They keep finding faults and focus on the aspects that are not working. Instead, they need to ponder upon making the technology work for themselves. One of the major reasons as to why web-to-print technology is being accepted with reluctance is that nobody takes the ownership of it. They see it as a product of the vendor and expect them to make it successful for them. Unfortunately, this approachmight not work. You need to be open and conduct extensive research on how the technology can work for your business. Only after doing so, you will be able to start implementing in the right way.

3. sales@brushyourideas.com Take the power in yourhands It is mostly observed that when there are hindrances and failures in implementing the web-to-print technology,business owners usually give up. This is the last thing they shoulddo. Adopting Web-to-Print technology asks for a strategic shift which needs to be implemented rightly if you want to be successful. In order to handle your projects rightly, you needto write down the goals you are looking forward toaccomplish. Furthermore, you need to assess your business and find out which aspect needs your participation and which aspect canbe handled by your sales team. Make sure that your sales team is working together with your ecommerce manager and customers who are a perfect fit for your web-to-printprogram. Taking leadership and looking into all the projects personally willhelp.

4. sales@brushyourideas.com Ensure seamlessintegration If you want to empower your customers with the ability to submit personalized orders, you would want the orders to get easily integrated with your systems. You cannot manually intervene for each order. When you integrate web-to-printwith your Print MIS (Management Information system), you will be able to provide your customers with a perfect wayto do business with your brand. Don’t worry about theintegration part if you are starting new and do not havetoo many orders. However, as and when the web-to-print volume scale goes up, you will need to make the integrationsuccessful. Embedding technologically advanced printing solutions and making them a part of your work culture asks for taking adeep dive into knowing how the solution works. You have to make innovations, deal with the challenges and step on the learning curve. But to start with, you need to change your viewpoint towards the web-to-print technologyand figure out how to make the best out of it. Several online store owners have adopted it and are making the most out of it. It’s time for you to get your ball rolling. Are youready?