Bryant Tchan | Difference between digital marketing and social media marketing

1. Bryant Tchan - Difference between digital marketing and social media marketing bryanttchan.blogspot.com

2. An overview of digital marketing and social media marketing https://bryanttchanmedford.wordpress.com/

3. Digital media uses the internet and various gadgets such as the laptops, computers, and smartphones to build awareness and promotion for a brand or program. These all are done with multiple tools such as Pay Per Click (PPC) ads, Search Engine Optimization (SEO) and keyword search, etc. Often internet marketing and digital marketing are used as synonyms. Social media, on the other hand, can be said to be a subset of digital marketing. The social media is mainly a platform for interaction and networking at a virtual level. BryantTchan thinks social media has created an impressionable impact on the digital world.

4. Social media has created waves on the internet https://bryanttchan.tumblr.com/

5. The social media has brought revolution in the communication channels. Connecting and meeting with people across the globe have become more natural in the last decade like never before. Social media uses software and apps such as Facebook, WhatsApp, Twitter, LinkedIn, Instagram, Snapchat, Google+, YouTube, etc. to interact and connect to people. Social media is mostly used for messaging and sharing files such as photos and videos. Virtual video call and conferencing have also been possible due to social media. The instant messaging service is a part of the social media. Conventional media such as print and television channels have also ventured into social media. Their interface is now included in the social media such as Facebook. Bryant Tchanthinks social media marketing is very useful.

6. Differences in between the social media and the digital media Digital marketing can be done with and without the internet. Content is a crucial factor in the social media. In the digital media, however, content is not as important as in social media. Advertisements through billboards, banners, television channels, email are all digital marketing strategies. Paid advertisements through social media are a form of marketing strategy. Digital media is more important than the social media. It has broader access and communicating channels. Thus marketing done through them is more impactful. Social media marketing is centered on likes and follows, and so its impact is questionable. Recent statistics though prove that social media marketing can efficiently translate traffic into customer base or sales.

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