1 / 0

MMA Fans

MMA Fans. Dani Colombatto Sarah Crampton Mike Walsh Yuri Jacobo. Tattoos. Male 18-24. Video Game Enthusiasts. Tech-Savvy. Family Size 3-5. Health-Conscious. Family-Oriented. Hobbies & Entertainment. Personality Traits. Lifestyle & Culture. Disciplined. Anger Issues.

bryce
Download Presentation

MMA Fans

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MMA Fans

    Dani Colombatto Sarah Crampton Mike Walsh Yuri Jacobo
  2. Tattoos Male 18-24 Video Game Enthusiasts Tech-Savvy Family Size 3-5 Health-Conscious Family-Oriented Hobbies & Entertainment Personality Traits Lifestyle & Culture Disciplined Anger Issues Thrill-Seekers Extrovert Bar Goers & Clubbers Gym Goers/ Enthusiasts Cars/Trucks Multi-Spiritual Beliefs Sports Enthusiast Spike TV Watches ESPN MMA/UFC Fan Purchasing Power Brands Stores Frequented Buying Habits Samsung Apple GNC Tilly’s Microsoft Frequent Car/Truck Purchaser Affliction Technology The Buckle Mostly Homeowners Tapout Sports Authority UFC Label Xtreme Couture Online Stores
  3. Mixed Martial ArtsA Brief Overview UFC Match at MGM Grand Current UFC Products UFC President: Dana White UFC Fighters Randy Couture Chuck Liddell
  4. SURVEY RESULTS:AGE GROUP
  5. Survey Results:Household Size
  6. Survey Results:Relationship Status
  7. Survey Results:Ethnicity
  8. Survey Results:Purchasing Power
  9. Survey Results:Supplements Taken
  10. Inner Values of The MMA Fan Family Cultural Background Religion Expressive Tattoos Health & Well-Being Pride Friends
  11. Inner Values
  12. Outer Values of the MMA Fan Cars & Trucks Latest Technology Watching Matches Experiencing Nightlife Competitive Gaming Travel to Sporting Events
  13. Outer Values
  14. Physical Upkeep PsychographicsThe Allocentric MMA Fan Competition Watches Matches Socially
  15. MMA demographicPurchasing Power 10% More Likely to Own 2nd Home 15% of All Americans Buying a Truck this year 6% More Likely to Have Stock Options/Invest Online
  16. Purchase Motivation Value-Based Shoppers Relates to Social Entertainment Relates to Health & Wellness Upgrade Technology Convenience Purchases for Family Usage
  17. Gaming Systems Technology HDTVs Apple Products
  18. Clothing Stores Tilly’s The Buckle Sports Authority Online Stores Brands Affliction Tapout UFC Label Xtreme Couture
  19. Sports Health & Well-Being UFC Gym Diet/Vitamin Supplements Fight Gear
  20. Media Consumption
  21. Media Consumption:Product Placement & Advertising
  22. Possible MMA Demographic Product Innovations + Interactive“Train to be a UFC Fighter” game that incorporates exercise/family (market through game systems) 2. GNC hard shops inside UFC Gym franchises Special edition UFC branded Toyota truck available for a limited time 4. Travel package through MGM Grand that involves discounted UFC match ticket package 5. UFC Network streaming to Playstation, Xbox, and Wii gaming systems
  23. Works Cited “Mixed Martial Arts Attracts Young Adults With Purchasing Power” PR Newswire. PR Newswire LLC, 6 Jan. 2010. Web. 12 Feb. 2011. <http:/ www.prnewswire.com/news-releases/mixed-martial-arts-mma-attracts-young-adults-with-purchasing-power-71765747.html>. “MMA Demographic: Young, Wealthy, and High-Tech”. MMA Moz. N.p., 30 Jan. 2010. Web. 12 Feb. 2011. <http://www.mmamoz.com/mma-demographic-young-wealthy-high-tech>. “The UFC Fan Base”. MMA Payout. 12. Feb. 2011. http://mmapayout.com/2010/11/the-ufc-fan-base/ “Hispanic Interest in MMA Growing”. MMA Payout. 12 Feb. 2011. <htt://mmapayout.com/2010/07/hispanic-interest-in-mma-growing.html>
More Related