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PR and Promotion Campaign. For upcoming Indie artist Will Eley. I ndiebeanz : Who are we?. An up and coming PR and promotional agency situated in the Midlands who believe that they can change the lives of some very talented Indie artists across UK. . Rationale.
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PR and Promotion Campaign For upcoming Indie artist Will Eley
Indiebeanz: Who are we? An up and coming PR and promotional agency situated in the Midlands who believe that they can change the lives of some very talented Indie artists across UK.
Rationale We want Indie genre to break from its stereotypical view of being a band, and take people to the origins of independent music. Nurture small artists and help them grow into the network of the music industry
Classified Roles Ameera Chitalwala PR specialist & Media Relations Manager Allyson Loots PR specialist & Marketing Director Sara Hamidi Events Specialist/ Photographer and Videographer SharanDhillon PR specialist & Visual Designer
agenda About our client Target Audience Objectives Tactics Timescale
Reason for selecting will Research- target Audience, similarity to Paulo Nutini
Our artist will eley Age – 17 years Student at BOA Originally from Shewsbury Idols – Bob Marley, Damien Rice, Paolo Nutini His Unique selling points are: He’s a one man band Young One of the 60/2000 candidates! He’s young but his voice caters to older audiences
Artist’s expectations To help promote his music because he believes that his voice has the power to slow people down and relax them from their busy lives Create a fan base Help him to interact with his fans. Unique image, not like Justin Beiber To manage online presence
We aim to help Will to the extent that his outcomes exceed his expectations.
Target Audience Anyone between the age of 16 to 30 His personality makes it easier to attract the younger generation Whilst his voice will appeal to older audiences.
Aims and objectives Increase his followers on social media by 10 followers per week. Establish a fan base. Getting his voice and name recognized to listeners through the use of media relations. Be able to kickstart his journey into the music industry. Create a platform for him to interact with his fans.
Messages we need to convey Will Eley is a down to earth artist One man band can also become a successful Indie artist. His voice has the power to slow down the world and help relax you from your busy life. The modern day Paolo Nutini WE NEED TO THINK OF WAYS WE’RE CONVEYING THESE MESSAGES OTHERWISE THEY ARE JUST MESSAGES
Strategies Current plans • Social media – YouTube, Instagram, Twitter • Playing live music with another band at a charity event with a band. • A pub gig • Scratch Radio • Tweet at well known people on twitter • Press Release Future plans • LinkedIn profile • @WillEley_ bullring campaign • Artist launch in the summer • Indie Blogger • Press Release • Interview with magazine
Tactic1: charity event Purpose – Getting his voice heard, establishing a fan base and helping him climb the ladder to the music industry Giving Will a chance to perform with another Indie band RUDIEY AND THE REVOLVERS Event is organized by BCU students but the tickets fees will be donated to the Teenager cancer trust. Will Eley will benefit from positive reputation. We will send a press release out.
Tactic2: Willeley_ campaign Purpose – To establish fans and gain recognition One day at bullring/new street area with Will singing Our audiences will be invited to come there to listen to him Make the bull wear a t-shirt with his twitter id and instagram page. Give everyone merchandises of a shirt or a badge with his face and twitter id.
Tactic3: summer gathering Purpose – A platform for interaction with fans, media coverage and creating recognition. An event in the summer in August during the day Theme is an indie garden picnic with Will and his fans Events name “Where there’s a Will…” Market the event through social media, press release, and flyers.
