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Big World: How Clear Channel “Programs America”

Big World: How Clear Channel “Programs America”. Chapter 4-4 Pgs.106-114 Antoinette Lopez. Clear Channel’s Big Beginning. 1996- Telecommunication Act is passed Media companies are now allowed to own up to 8 radio stations per market & as many stations nationally as can acquire (buy).

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Big World: How Clear Channel “Programs America”

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  1. Big World: How Clear Channel “Programs America” Chapter 4-4 Pgs.106-114 Antoinette Lopez

  2. Clear Channel’s Big Beginning • 1996- Telecommunication Act is passed • Media companies are now allowed to own up to 8 radio stations per market & as many stations nationally as can acquire (buy). • Previously 2 radio stations per market and only 40 stations nationally. • Results: Unprecedented consolidation within the radio industry.

  3. Clear Channel’s Big Beginning • 1972- Clear Channel began with one station, started by a San Antonio investment banker, L. Lowry Mays and Red McCombs. • 1996- Telecommunications Act passes and more than 1,000 mergers occurred that year. • Result: A remaining 4 dominating Companies, Clear Channel rules.

  4. Clear Channel Ownership Clear Channel Stations: • Z100 • K-BIG • KISS • POWER • FOX • ZONE All Nationwide stations bearing these names take their orders from San Antonio, where Clear Chanel’s Headquarters remain.

  5. Clear Channel Ownership • 4,832 Radio Stations • 4,833 broadcast TV stations • Over 400 stations abroad • More live-music venues than any other competitor (selling more tickets than all competitors combined) • 70% live-music intake • King of “Outside Advertising” (billboards), owning 7,312 total • Coast-to-coast reaching roughly 200 million people- 70% of the public

  6. Negatives • Decrease in Independent Stations • Decrease in songs, sounds, formats, and opinions for listener to choose • Musicians limiting tours to clear channel owned venues • Increased ticket prices • Rebellious Musicians suffer little to no airplay • Nearly reporting-free radio (syndication of Rush Limbaugh to most stations) • Increased Commercials, and skyrocketing ad prices over the affordability of small businesses.

  7. Positives • Creation of new popular formats • Promotion of new ideas • “Free Market of Ideas”- where ratings are seriously tracked, mapped, and responded to. • Embracing the “Givingthe people what they want Approach” • Does not posses a specific ideology • Does not posses a specific Aesthetic Opinion • Accomplishing the “miraculous task” of satisfying the musical tastes of most people. • Overall embodies democracy

  8. FCC says: • Clear channel is currently being treated as an experiment • Giant, but potentially unstable-”Reliant on Muscle than on financial finesse” • Telecommunications Act of ’96 was passed to resuscitate suffocating stations, ½ of which were losing money. • “I don’t think there was anyone in Washington in 1996 who could’ve imagined that a few years later there’d be ONE company owning over 1,200 stations.”- Michael Copps, FCC board member • “We should never give anyone that much power” - Copps

  9. Question: How does Clear Channel personally affect your life? Positive? Negative?

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