VIP Seller Benefit Presentation

1. VIP Seller Benefit Presentation Exclusive Home Selling System VIP Realty Platinum The Premier Firm in Real Estate

2. Our Mission VIP Realty Platinum creates raving fan client’s by providing Outstanding World Class Service in ways that sell your home faster, more efficiently and for top dollar. The Premier Firm in Real Estate

3. Outperforming The Industry We are part of a 100 year-old industry that has been operating the same way since it began: • Stuck in the same old habits, • Using ideas that don’t work, • In combination with obsolete technology, • And with terrible client communications. The Premier Firm in Real Estate

4. 21 Reasons Sellers May Not Go Back To Their Agent* • Poor Communications • Long, Drawn-Out One-Year Listing Agreement • Promised a Selling Price Far From Reality • Promised Speed-Of-Sale Far From Reality • Were Less Experienced Than They Presented Themselves • Wasted A Lot Of Time Showing the Home To Unqualified Possible Buyers • Left Out A Critical Detail • Lack Of Professionalism • Hard To Get Hold Of • Didn’t Market My Home Properly • Never Showed My Home • Too Pushy • Didn’t Help Stage My Home For Sale • Didn’t Keep In Touch/No Feedback • Lack of Representation • Poor Negotiating Skills • Sold My Home For A Low Price • Too Busy • My Home Didn’t Sell • Didn’t Do Anything I Couldn’t Have Done Myself! • Over Promised, Under Delivered The Premier Firm in Real Estate

5. For Every Industry Problem, We Create Solutions! The VIP solution INDUSTRYPROBLEM The Premier Firm in Real Estate

6. Most Agents Are Solely Responsible For The Tasks That Result In A Successful Sale • Listing Paperwork • Sales Agreements • Showing Homes • Lender/Title Interfacing • Closing Coordination • Listing Homes • Market Analysis • Marketing Listing Paperwork Sales Agreements Showing Homes Lender/Title Interfacing Listing Homes Marketing Closing Coordination Market Analysis The Premier Firm in Real Estate

7. With VIP Realty Platinum’sUltimate Home Selling System You get a whole team of professionals working for you (versus a single agent) Listing Coordinator Marketing Manager Transaction Coordinator Accounting Manager Operations Manager Client Development Administrative Assistant Listing Specialist BuyerSpecialist Market Researcher The Premier Firm in Real Estate

8. Without A Team, It Can Take A While To Get AProperty On The Market! The typical agent has their hands full! Internet Site Inputs Yard Sign & Lockbox LegalCompliance Listing Documents ProcessPaperwork • Photography • Measurements • Property Sheets • MLS Inputs • Marketing Plan The Premier Firm in Real Estate

9. Multiple Listing Service Staging Consultation Your Home Posted on Over 100 Different Websites Open House Listing Agreement Signed Yards Signs & Lockbox Custom Property Website Full Color Custom Home Brochure We Move Fast… Appraisal Drawing & Sq. Ft Measurement Marketing Department Develops Custom Marketing Plan for Your Home Internet Classifieds Area wide Buyers’ Agent Network Email to VIP’s Network of Cooperative Agents Showing Service Marketing Department Writes Ads & Sales Sheets are Written For Your Home Texting & QR Rider To List Your Home, 22 Key Systems Are Activated Within The First 72 Hours Of Signing With VIP Realty Platinum! Direct Contact with Our List of Buyers in Waiting Professional Photography and Virtual Tour Aggressive Marketing Begins Through Multiple Media Channels Internal Marketing International Referral Network Sellers Warranty The Premier Firm in Real Estate

10. We Pay Attention To The 3 Key Factors That Sell Homes: Pricing Showability Marketing The Premier Firm in Real Estate

11. Pricing • 90% of any great marketing plan is pricing your house in the right range from the beginning. • The price must be below those houses that offer more features or your house will sit on the market until they sell first. • The price any house will sell for is ultimately determined by what a buyer is willing to pay. The Premier Firm in Real Estate

12. What Determines Price? We can’t control location, competition, and market conditions, but we must consider them in setting the optimal listing price! The Premier Firm in Real Estate

13. We Use “PRICE BRACKETING” To Set Your Price Right… …the one that will maximize the number of buyers who find your home online. The Premier Firm in Real Estate

14. Our Equity Evaluation Prices Your Home To Sell! We prepare a customized Equity Evaluation to establish a market-competitive selling price for each of our listings. Our experienced researcher draws on data from multiple sources to conduct each of the analyses listed below. • Comparative Market Analysis • Neighborhood Appreciation • Technical Analysis • Internet Estimates And finally, a summary of the research gives us a range for the optimal listing price. We use evaluations like this for both buyers and sellers! The Premier Firm in Real Estate

15. Showability How your home shows in person, in pictures and online are all very important in getting top dollar for your home in today’s market. The Premier Firm in Real Estate

16. First Impressions Sell Houses The Premier Firm in Real Estate

17. VIP Realty Platinum’s Awesome Home Selling Guide Take some time to read through our Home Selling Guide for tons of helpful tips to prepare your home for sale. The Premier Firm in Real Estate

18. Marketing A well-planned and well-executed marketing strategy gets your home sold fast and for top dollar. The best marketing plans create exposure to as many potential buyers as possible by delivering a consistent message about your home through a variety of marketing media. The Premier Firm in Real Estate

19. Most internet marketing in our industry is confined to a single website with limited visibility. The Premier Firm in Real Estate

20. We Syndicate Our ListingsTo Tons of Additional Websites The Premier Firm in Real Estate

21. Marketing Your Home Everywhere! These are just a few of the websites where you will be able to find your house for sale. • VIPRealtyPlatinum.com • PghHomeDeals.com • HGTV’s FrontDoor.com • Realestate.com • Oodle.com • Craigslist.com • Hotpads.com • Postlets.com • Homes.com • Realtor.com • Realestate.yahoo.com • FaceBook.com • Neighborcity.com • BuyandSellinPGH.com • BobVila.com • Homegain.com • MSN.com • Livingchoices.com • Uniquehomes.com • Trulia.com • Zillow.com • Realestatebook.com • Listings.Listhub.net • Homevalue.com • HarmonHomes.com • Homevalue.com • HarmonHomes.com • HomeFinder.com • Twitter.com • BackPage.com • TexasRealtEstate.com • Point 2 Syndication • DFWRealEstate.com The Premier Firm in Real Estate

22. Branded Websites www.VIPRealtyPlatinum.com More Hits More Visitors More Buyers Means More Demand • Realtor.com • Zillow.com • Trulila.com • FaceBook.com The Premier Firm in Real Estate

23. Less-Branded Website More Education More Indirect Selling More Exposure Means Even More Demand The Premier Firm in Real Estate

24. Powerful Search Engine www.VIPRealtyPlatinum.com Hundreds of potential buyers use our exclusive website to search for properties every single day! The Premier Firm in Real Estate

25. The Photographs Of Your House Could Make Or Break The Sale… The Premier Firm in Real Estate

26. Most Agents Take Their Own Photos And It Shows $350,000 Home in Dallas $215,000 Home in Ft. Worth $275,000 Home in Plano The Premier Firm in Real Estate

27. We Use A Professional Photographer According to the Wall Street Journal, only 15% of house listings use high-end photography, yet these homes attract more attention, sell faster and for more money than comparable homes using non-professional listing photographs. The Premier Firm in Real Estate

28. We Create a Custom E-Property Website to Market Your House According to the National Association of Realtors, over 92% of home buyers begin their search online. Our virtual tours include dozens of pictures, capturing the interest of every online buyer. The Premier Firm in Real Estate

29. We Install Smart Lawn Signs… And We Secure Buyer Leads Through Sophisticated Technologies • With multiple signs in your yard, we are able to attract more than 20% of buyers and help them with financing options immediately. • Our text messaging rider leads them to much more detailed information about your home. • For Sale Sign • Call Capture Technology • QR Code for Smart Phones • Lender Sign For Buyer Financing • Professional Fliers The Premier Firm in Real Estate

30. We Have An Extensive Database Of Homebuyers in the DFW Area Our extensive 12,000+ database allows us to market to a HUGE volume of potential buyers. We track every buyer and seller that comes to us through our websites, signs, and other marketing activities, plus past clients, sphere of influence contacts, and many others … This action plan sends your listing to all of the buyers that are looking in your area and price range. The Premier Firm in Real Estate

31. How Do We Keep In Touch With Potential Buyers? Our Inside Sales Team Spends Hours on the Phone with Potential Buyers! The Premier Firm in Real Estate

32. City-Wide Marketing In addition to our Buyer-in-Waiting Program, we market to all of the 12,000+ agents in the North Texas Area. The Premier Firm in Real Estate

33. Craigslist Program Craigslist and BackPage Advertising Postings generate multiple leads and huge interest. We create increased exposure and visibility for our listings. Postings are syndicated to hundreds of other real estate websites. Extensive lead follow-up is performed by our team. The Premier Firm in Real Estate

34. Our Innovative Solutions And Programs Set Us Apart From The Competition! • Team Structure & Specialization • Equity & Price Evaluations • Massive Internet Exposure • Professional Photography • Text Message Riders • QR Listing Codes • Brochure Box • Home Feedback System • Quick Sales Program • Short Sale Specialist • Pre-Inspected Homes • Unique Selling Propositions (USP’s) • Open House Program • Seller’s Warranty • One-Day Listing Agreement • One-Day Buyer Loyalty Agreement • Craigslist Program • Reverse Prospecting • Pre-Selling • Home Selling Guide • Action Plans • Audio/Video Emails • 2 Hours with Pro Stager • Quiet Deals • Real Estate Blogs • Settlement Statement Mailing • Pre-Selling Communication • Tour of Homes • Investor Program • Paperless System • Electronic Signatures • Appraisal Drawing w/Sq. Ft • Negative Equity Houses • Credit Repair Process & Partners • VIPRealtyPlatinum.com • Professionally-Designed Home Brochures • Market Snapshot • Buyer Database • Strategic Suppliers & Affiliates • Value Gift Program • Several USP’s • “We Buy Houses” Division The Premier Firm in Real Estate

35. 62% of Home Sellers said that they would not use their agent again because of…POOR COMMUNICATIONS The Premier Firm in Real Estate

36. You Are In Constant Communication With Someone From Our Team • We call our clients regularly! • You’ll hear, firsthand, about market trends in your area! • We will share new information, tactics and marketing strategies to get your home sold fast and for top dollar! The Premier Firm in Real Estate

37. Home Feedback System Our Home Feedback System automates the process of providing you with comments from agents and their buyers after they visit your home. • View feedback online 24/7 • See exactly what buyers thought of your home, directly from their agent • Receive summary statistics on all showings • We can email every agent who has shown your home to advise them of changes The Premier Firm in Real Estate

38. Market Snapshot Report Each week, our clients receive a Market Report which highlights recent market activity • Presents an up-to-date and accurate picture of home sales in your area • Listing and Sold pricing is displayed graphically • A detailed map references your home relative to other listed and sold homes The Premier Firm in Real Estate

39. Our 1-Day Listing Guarantee With Our Exclusive 1-Day Listing Guarantee, you won’t be trapped for six months hoping that your house will sell. If you are not completely satisfied with our service, Just Fire Us!It really is that simple! The Premier Firm in Real Estate

40. Are you ready to sell your house today? The Premier Firm in Real Estate

41. We Have Designed Unique Selling PropositionsThat Solve Real Client Problems! The Premier Firm in Real Estate

42. 60 Day Home Sale Guarantee Our 60 Day Home Sale Guarantee Program lets us put our money where our mouth is. We will give you a written guarantee that we will sell your house within 60-days for top dollar or we will pay you $1,000 Guaranteed! Our most popular listing program! The Premier Firm in Real Estate

43. Quick Sale Program Our Quick Sale program creates massive demand for your home by working the price from the bottom up. You are protected with a reserve price that must be met and you are never obligated to sell if you don’t like the offers. Think about it like selling something on eBay with a reserve amount. Our process will generate multiple offers for you to consider in only 7 Days! The Quick Sale process creates a fair and multiple offer process for the buyers and quickly establishes an accurate market value for your home. Massive Demand Multiple Offers 7-Day Sale! The Premier Firm in Real Estate

44. Flat Fee Programs Our Exclusive Flat Fee Listing Programs give you the best of both worlds. Your house will be listed in the powerful MLS and you will save thousands in commissions. Two plans to choose from, Investors – Limited Service and Homeowner – Full Service. Sell your house yourself and Pay Zero Commission! Save Thousands in Commissions! The Premier Firm in Real Estate

45. Elite Listing Program An Industry First • 2 Full hours with a Professional Stager • Professional Photos • Sellers Home Warranty • Appraisal Drawing with Sq. Ft. Measurement Plus all of VIP’s exceptional standard listing and marketing tools and features. *Elite Listing continued on next slide.. A Ton of Valuable Service at No Extra Cost! The Premier Firm in Real Estate

46. Sellers Home Warranty – Staging Advice – Appraisal Drawing Before we market your home, it will be measured, staged and covered by a home warranty. Marketing Statistics • Professional Staging: According to Real Estate Staging Association, home that were professionally staged, on average, sold in 73% less time than non-staged homes. Staged homes sell for as much as 17% higher than a home that is not staged. • Professional Photos: According to the National Association of Realtors 90% of home buyers started their search online and they rated photos as the most useful tool in their search. A study found that houses with only 1 photo averaged 70 days on the market while houses with 20 photos averaged just 32 days. Good photos will grab buyers attention and help sell a home. Bad photos will absolutely give you trouble because you won't get any inquires on it and no one will go look at the home.  • Sellers Home Warranty: Eight out of ten buyers would prefer to buy a warranted home (Gallop Poll). Homes with warranties sell up to 50% faster than unwarranted homes (National Home Warranty Association). Home warranties increase the selling price of a home up to 3% more, on average, by making it a safe investment for the buyer (Business Week). The Premier Firm in Real Estate

47. We Buy Houses Ugly or Pretty Little or No Equity 20% 80% Must Sell Before Buying Any Price Range – Any Area – Any Condition – Any Situation The Premier Firm in Real Estate

48. VIP Program Benefits Become a Diamond Program Seller and receive everything presented to you in our VIP Seller Benefit Presentation, including: All of this for only 6% commission! • Team Structure & Specialization • Equity & Price Evaluations • Massive Internet Exposure • Professional Photography • Text Message Riders • QR Listing Codes • Brochure Box • Home Feedback System • Quick Sales Program • Unique Selling Propositions • VIP Open House Program • Seller’s Warranty • One-Day Listing Agreement • Craigslist Program • Pre-Selling • Home Selling Guide • Action Plans • 2 Hours with Pro Stager • Pre-Selling Communication • Paperless System • Electronic Signatures • Appraisal Drawing w/Sq. Ft • Negative Equity Houses • Credit Repair Process & Partners • Professionally-Designed Home Brochures • Strategic Suppliers & Affiliates • Several USP’s • “We Buy Houses” Division • 24-Hour Talking Ad • Pre-Selling Communications • Home Feedback System • Market Snapshot Reports The Premier Firm in Real Estate

49. Proper Listing Price xxxxxxxxxxxxxx The Premier Firm in Real Estate

50. 24-Hour Talking Ads YOUR TOWN – Lovely home on private treed lot, family neighborhood, quiet country location, mature trees, large family room with cozy fireplace. Free Recorded Message 1-888-555-2292 ID# 4015 Our 24-Hour Talking Ads Take The Fear Out Of Getting Information Detailed information about your home is available to interested buyers 24 hours-a-day, 7 days-a-week. Because buyers don’t have to speak to an agent WE GET 3 TIMES AS MANY CALLS! The Premier Firm in Real Estate