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PEP2 Methodology for Social Marketing

PEP2 Methodology for Social Marketing. Milestones November 2010 – March 2011. November - December. TWG meeting (list how many)

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PEP2 Methodology for Social Marketing

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  1. PEP2 Methodology for Social Marketing Milestones November 2010 – March 2011

  2. November - December • TWG meeting (list how many) • Meeting documentation: agenda, list of people invited/attended, minutes/brief summary, outcome and photograph from consensus workshop, , key outcomes / action points • TWG composition (list of names and positions)

  3. November - December • Stakeholder meeting (including actual or potential ManCom members) • Meeting documentation: agenda, list of people invited/attended, Customized PP presentation, minutes/brief summary, outcome and photograph from consensus workshop, key outcomes / action points • Mancom composition (list of names and positions) – preliminary if not yet established

  4. November - December Revised result chains ToC box and narrative Gantt chart (customized by CF until June, showing TWG and stakeholder meetings); Counterpart breakdown (Excel) and official confirmation letter from LAP CF (& LAP) satisfaction survey

  5. January • Qualitative research • Directed conversation/FGD/photo-voicewrite up see directed conversations and composite profile (see Lola p 38-43 in Lola) • =>Qualitative data can be added to the “general” section of the audience profile in table in understanding our audience p 84 in Lola). • =>(audience persona - this will be covered in 2nd University phase but data gathered will help create it; see example from session taught by Brooke; Madagascar; Serena island, not in Lola)

  6. January Result chain validated ToC validated RarePlanet pages updated + 3 photos sent Videos and photos passed over (5min footage / month)

  7. January • Quantitative research: • Preliminary objectives • Campaign survey plan (TA, geographic scope, sample size and methodology • Campaign questionnaire finalized in Survey Pro

  8. January • TWG planning workshop & PCRA training: • TWG planning workshop agenda and minutes, attendance list • TWGVMG, org structure, roles, responsibilities • TWG action plan (3 or 6 months) • PCRA plan (3 or 6 months)

  9. February • Quantitative research: • Enumerators trained (create a training agenda) • Pilot survey conducted • Survey conducted • Data entry commenced

  10. February • PCRA (February to April) • Trainings for TWG on: • PCRA activities (dry run) • on log book systems in place at guardhouse • Meeting facilitated by TWG for stakeholders (and Mancom if already formed) on involvement in PCRA community workshop and underwater community monitoring, MERF survey

  11. February • Training and activity by TWG for Mancom and community • Resource mapping (fishers and gleaners map) • MPA enforcement data • Trend diagram • Calendar diagram • MPA history and folklore • Fish and gear inventory • Focus group discussion (enforcement incentives) • Socio-economic (focused on fisheries) • Log book systems in place at guardhouse • Community coral reef monitoring team (formation) training and survey • PCRA documentation • MERF surveys(?)

  12. February • ManCom (February to April) • Mancom formation (if needed) • MPA effectiveness rating facilitated by TWG with ManCom • ManCom planning workshop VMG; finalize ManCom composition

  13. March • Quantitative research • Data entered in Survey pro • Data analyzed in custom report • Audience segmentation • Data summary section completed (see p 47 – 83 Lola) • Quantitative data added to audience profile (see Lola p83-86) • SMART Objectives finalized • Flagship species determined

  14. Module 2, Unit 4, Sub-Unit 1.1

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