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Eye to the Telescope: Future-Gazing & Current Projects from OCLC Research

This presentation outlines the current projects and future trends in the library and information science field, including pattern recognition, global distribution, niche markets, digital content, personal branding, community authorship, and the impact of technology on libraries.

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Eye to the Telescope: Future-Gazing & Current Projects from OCLC Research

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  1. Eye to the Telescope: Future-Gazing & Current Projects from OCLC Research 2006 Amigos Conference 11 May 2006 Dallas, TX Eric Childress OCLC Research

  2. Outline • The Big Picture • Pattern Recognition • Brand, Data, Technology trends • The Library - next phase • Selected OCLC Research work

  3. Pattern recognition • Production anywhere, Global distribution • Make products anywhere, ship them everywhere • Offshore business processes & research centers • Big brands & micro channels • Mega-publishers, -media, -retailers, -search engines • Niche markets exploited via AdWords & affiliate programs • Portable devices, digital content, interactive Net • iPods, now with video; Are iPhones next? • Ringtones, iTunes, Podcasts, Vlogs/Google Video, online gaming, etc. • Self-service, micro-consumption • The “convenience” society – 24x7 stores, ATMs, click-n-buy • Disaggregation – consume by the news story, song, etc. • Intellectual Property issues • Big business not-so-secretly wants all transactions billable • Open Source & Open Content rising (e.g., Apache, Creative Commons)

  4. Voices carry • Old media losing to new media • Broadcast radio vs Satellite & Internet radio • Newspapers vs Google News, Craigslist, etc. • Brand & voice through new channels • Blogging by top execs & by staff • Personal branding – “Webcred” is key to one’s fortunes • Individual-driven content rising: • Personal web pages • Blogs (a new one each second!) • Digital images/video (flickr, Picasa, YouTube) • Bookmarks, etc. (e.g., del.icio.us, furl, digg, technorati) • Infotainment increasingly social & peer-to-peer • Community authorship, open content (Wikipedia) • Myspace, Facebook, etc. personal presence services

  5. Blog Trends Source: David Sifry

  6. Data rules • Deep indexing: • Amazon’s “Search Inside” and “Statistically Improbable Phrases” • Google, Yahoo, Microsoft underwriting library digitization work • Library space: NetLibrary, Alexander Street, many others indexing content • Custom search feeds: Google Alerts, News topic RSS, etc. • Instant verification: • Many voices, many fact-checkers widely-distributed – Spin doctors beware! • Recommendation systems: • Amazon, Apple iTunes, other retailers – “people like you chose…” • Novel concepts: Pandora – suggests music based on intrinsic patterns of music you like (the “music genome”) • Empowered consumption • My iPod, my tags, my playlists • Reuse, derive, mix content from many sources (e.g. Mashups)

  7. Techscape • Web 2.0: • The Network spans all attached devices (e.g., iPods, phones, etc.) • Software resides on the Net, not the workstation • “Participative Net” – social environment, shared content reused • Everywhere Net • Internet, GPS, cellphone, municipal wireless… • System refactoring • Modularity (micro-services, remixing, multiple sources) • Layering (loosely-coupled systems) • Interoperability (low-friction, high reuse) • Lightweight protocols gaining favor (e.g., SRW/SRU, microformats) • Machine-oriented services (web services)

  8. Libraries - next phase • Surfacing seamlessly • Point-of-need delivery (e.g., library content in non-library apps such as the Web, course management systems, etc.) • Open WorldCat, RedLightGreen, OAIster, etc. • Open standards, easy integration of data from many sources • Re-thinking, re-engineering • Library 2.0 changes systems & services • Moving towards “Lego”-like modularity in systems & data • User-tasks-oriented designs (e.g., NCSU catalog) • Adding means for users to contribute, shape their own experiences • Supporting Library 2.0 will mean changing organizations & operations • More building space for people-to-people interaction, less for books • Process & operational changes • Example: Choose-acquire-catalog vs Acquire-choose-catalog

  9. Library Systems Workplace applications - points of need Mobilize - to put into action Mobilize Specialize Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use. • Local service • Local added value • Local context • Local knowledge Synthesize - to combine often diverse conceptions into a coherent whole. Synthesize Atomic Library Services Atomic ‘non-Library’ Services Robin Murray [ppt]

  10. Selected OCLC Research work • Making data work harder • Data mining of WorldCat (e.g., FRBR (Functional Requirements of Bibliographic Records) clustering of related records) • FictionFinder – browse/search all fiction works in WorldCat • Audience Level – assigns an audience indicator value based on data in bib records for a work, or – alternatively – by inferring audience from the type and number of libraries holding a work • xISBN – send OCLC an ISBN, receive all ISBNs for the same work • New views, new uses • DeweyBrowser – Dewey-based visualization of WorldCat, more • Live Search – An AJAX-based search interface that leverages FRBR, advanced relevance, and rank-by-holdings to provide fast results • Terminology Services – Controlled vocabularies searchable in a sidebar

  11. Is embodied in Manifestation Is exemplified by Item FRBR Group 1 Entities Work A distinct intellectual or artistic creation Is realized through The intellectual or artistic realization of a work Expression The physical embodiment of an expression A single exemplar of a manifestation

  12. OCLC FRBR work set algorithm-based cluster of related WorldCat records Original English Translation Illustrated edition Abridged edition Adaptation e¹ e² e³ e¹ Expressions Work² Work¹

  13. Works in WorldCat Works with between 2 and 5 manifestations: 12% Works with > 5 manifestations: 1% Manifestations By Holdings Works with > 5 manifestations: 17% of total holdings Works with 1 manifestation: 87% Works with between 2 and 5 manifestations: 40% of total holdings Works with 1 manifestation: 43% of total holdings

  14. An OCLC experimental prototype Supports searching & browsing of fiction materials cataloged in WorldCat Fiction records — 2.8 million Unique works — 1.4 million Total holdings — 130 million Employs FRBR to: Build a “work” view & cluster related records Support the creation of special indexes OCLC Research team: Diane Vizine-Goetz (lead) Roger Thompson Carol Hickey Lance Osborne J.D. Shipengrover New version: Available later in 2006 Improved navigation & work-based displays FictionFinder

  15. Questions? “I used to talk, With honest conviction, Of how I predicted my world. I'm gonna leave it to stargazers, Tell me what your telescope says.” - K.T. Tunstall (“Through the Dark”)

  16. Further reading • OCLC Reports • http://www.oclc.org/reports • OCLC Research • http://www.oclc.org/research • OCLC-related blogs: • Lorcan Dempsey http://orweblog.oclc.org • Thom Hickey http://outgoing.typepad.com/outgoing • Stu Weibel http://weibel-lines.typepad.com • It’s All Good http://scanblog.blogspot.com

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