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Stages of planning-Digital marketing planning

Learn the stages of digital marketing planning - from reviewing the marketplace to setting SMART objectives, creating a digital strategy, and implementing actionable steps. Discover techniques for customer targeting, setting budgets, and management systems.

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Stages of planning-Digital marketing planning

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  1. Stages of planning-Digital marketing planning • Opportunity To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives • Strategy To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. • Action The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints.

  2. Increase Digital marketing effectiveness Establishment of customer exclusivity Interesting mail titles Rewards Low Technical Requirements

  3. Digital marketing channels Affiliate marketing Display advertising Email marketing Search engine marketing In-game advertising Video advertising Social Media Marketing

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