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Overview of Research for UK Conference Market

This presentation will cover the volume, value, and spending trends in the UK conference market, as well as how decisions are influenced. Explore the overall value of the business tourism sector and gain insights into the top factors influencing venue selection.

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Overview of Research for UK Conference Market

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  1. An overview of research for the UK conference market • Tony Rogers • BACD • Sally Greenhill • The Right Solution Ltd

  2. What will the presentation cover? • Volume • Value • Where is it spent? • How do we influence decisions? • Current and future trends

  3. Overall Value of Business Tourism Sector Conferences: £7.6 billion Exhibitions and trade fairs: £9.3 billion Incentive travel: £1.2 billion Corporate events / corporate hospitality: £1 billion Outdoor events: £1 billionTotal = £22 billion plusInbound: 27% of visits, 29% of all spend (IPS 2007)Source: Business Visits and Events Partnership

  4. British Conference Venues Survey 2007 Worth £7.63 billion in 2006 to venues Estimated 1.37 million conferences/meetings Average duration 1.6 days (62% one day or less)

  5. British Conference Venues Survey 2007 • Peak months: September – November • Average delegate rates: • £35 (inc. VAT) day delegate rate • £121 (inc. VAT) residential rate • 35% booked via intermediary agency

  6. Average Expenditure Per Day • Corporate Day - £120 • Corporate Multi-Day - £459 • Domestic Association Day - £170 • Domestic Association • Multi-Day - £461 • International Association - £305 • Source: Delegate Expenditure Survey 2006

  7. Top factors influencing venue selection-Location-Price/value for money-Access-Availability-Quality of service-Capacity of conference facilities

  8. Top 5 sources of help with venue selection • AssociationsCorporate • Own knowledge 1. Internet • Internet 2. Own knowledge & experience • Word of mouth 3. Directories/guides • Directories/guides 4. Word of mouth • Venue finding agencies 5. PCO/Event management company • Source: UKCMS 2007

  9. What are the challenges for the conference market?

  10. Challenges for the conference market • Too much competition 38.41% • Security/safety 19.21% • Environmental issues 12.50 % • Global economic slowdown 12.50% • Human resource shortages 10.06% • Something else 7.32% • Source: ICCA

  11. Critical Success Factors • Long-term infrastructure re-investment • Self and competitor awareness • Individual client focus: excellent CRM • Coherent destination marketing & branding • Destination teamwork • Education and training beyond basics Source: ICCA

  12. Sources of information • BCVS www.bacd.org.uk • UKCMS www.mia-uk.org • BDRC www.bdrc.co.uk • UIA www.uia.org • ICCA www.iccaworld.com • Exhibitions www.aeo.org.uk • Delegate expenditure www.visitbritain.com • General trends: www.businessvisitsandeventspartnership.com

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