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Sally Greenhill The Right Solution

Sally Greenhill The Right Solution. IBTM Global Industry Research. Australia Pacific Buyers Third party/agency 34.8% Corporate 27.3% Not for profit 16.3% Trade/Association/Society 8.3% Other 12.1%. IBTM Global Industry Research. AusPac buyers types of events being organised

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Sally Greenhill The Right Solution

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  1. Sally Greenhill The Right Solution

  2. IBTM Global Industry Research Australia Pacific Buyers Third party/agency 34.8% Corporate 27.3% Not for profit 16.3% Trade/Association/Society 8.3% Other 12.1%

  3. IBTM Global Industry Research AusPac buyers types of events being organised Meetings 76.1% Conventions/congresses 72.0% Entertainment/Sporting/Special 43.9% Exhibitions 34.8% Incentive travel 27.3% Product launches 26.9%

  4. IBTM Global Industry Research Regions where buyers held events last 12 months GlobalAusPac Africa 21.7% 7.7% Americas 41.9% 17.1% Asia 45.4% 36.3% Australia Pacific 36.2% 83.3% Europe 59.5% 19.2% Gulf/Middle East/North Africa 32.5% 6.8%

  5. IBTM Global Industry Research Which destination countries did you use LAST twelve months? Select up to 3 IML question

  6. IBTM Global Industry Research Which destination countries will you use NEXT twelve months? Select up to 3 IML question

  7. IBTM Global Industry Research

  8. IBTM Global Industry Research AusPac Buyers top countriesLAST 12 months by volume of events Australia New Zealand Singapore USA Fiji China Thailand Hong Kong United Kingdom Malaysia Italy Vietnam

  9. IBTM Global Industry Research AusPac Buyers top countriesLAST 12 months by value of events Australia New Zealand USA Fiji Thailand Singapore China United Kingdom Hong Kong Malaysia

  10. IBTM Global Industry Research

  11. IBTM Global Industry Research AusPacbuyers top 10 countriesNEXT 12 months by number of buyers Australia New Zealand Thailand USA Singapore Fiji Hong Kong United Kingdom China Malaysia

  12. IBTM Global Industry Research 68 countries listed for next 12 months Destinations forecast to see increase Indonesia Korea Vanuatu Mexico Japan UAE Austria Belgium France

  13. IBTM Global Industry Research AusPac buyers typical spend per event Average Spend per event for this sample US$34,712

  14. Pessimism or realism? Percentage saying increaseGlobal AusPac Volume of events last twelve months 44% 42% Volume of events next twelve months 53% 42% Budgets overall 40% 32% Individual event budgets 33% 25% Use of new destinations 58% 51%

  15. IBTM Global Industry Research AusPac Suppliers – who are your clients? Corporates 82.2% Third party/agencies 28.7% Associations 58.4% Govt./not for profit 50.5% State owned enterprises 49.5% NGO 41.6%

  16. IBTM Global Industry Research

  17. What would have most impact on increasing event business? 1. Economic conditions 2. Budgets/prices/cost issues 3. Increased/improved marketing 4. Currency stability 5. Government issues/policy

  18. Use of new technologies

  19. sallygreenhill@rightsolution.co.uk 07798 527599 @rigsolution

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