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T h e A r t o f S ea r c h in g t h e I nt e r n e t

T h e A r t o f S ea r c h in g t h e I nt e r n e t. Christy Gavin Spring, 2009. Types of searches:. Simple keyword Boolean Field. S i m pl e K e y w o r d S e a r c h i n g. Keyword. Keyphrase. Keyphrase (longtail). Successful searchers:

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T h e A r t o f S ea r c h in g t h e I nt e r n e t

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  1. The Art ofSearchingthe Internet Christy Gavin Spring, 2009

  2. Types of searches: Simple keyword Boolean Field

  3. Simple KeywordSearching

  4. Keyword Keyphrase Keyphrase (longtail)

  5. Successful searchers: 1. identify the important keywords (concepts). 2. determine the most specific keywords (concepts).

  6. Identifying the important keywords (concepts) involves separating important keywords from unimportant (fluff) words.

  7. How does birth order affect personality?

  8. Deep Web Search Engine

  9. Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1, 700 students die due to alcohol-related incidents. Identify the two most important keywords (concepts).

  10. Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1,700 students die due to alcohol-related incidents. Identify the two most important keywords (concepts).

  11. Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1,700 students die due to alcohol-related incidents. Identify the two most important keywords (concepts).

  12. Identify the most specific keywords. Kanye West  “Can’t Tell Me Nothin’”

  13. Determine the most specific keywords: • hand • palm • graphic novels • manga

  14. Successful searching begins with: 1. Identify the important keywords (concepts) 2. Determine the most specific keywords

  15. Use simple keyword queries when searching for: • distinct individual:    oprah winfrey • organization: recording industry association of america • quote: to be or not to be

  16. Enter keywords in priority order. Google weights the importance of your keywords in order of appearance.

  17. To keep multiple words together use double quotes:     “society to prevent cruelty to animals international"     “artificial intelligence"     "to be or not to be"

  18. The ASPCA is the American Society for the Prevention and Cruelty to Animals The SPCA is the Society for the Prevention of Cruelty to Animals International

  19. Stopwords • a, the, of, for, how, who. . .

  20. Search engines ignore common  or overused words and single characters Keyword phrase: The way to the school is hard when walking in the rain. Stored keyword phrase: *way **school is hard when walking ** rain.

  21. To include stop words in your search you can either use:         1. double quotes: The way to the school is long and hard when walking in the rain.         2. + before each stop word: +the +who

  22. Summary • Types of searches: simple keyword, Boolean, and field • 3 types of keyword searches: • keyword, keyphrase, keyphrase (longtail) • limited use of keyword searching • Individuals, organizations, quotes • enter keywords in priority order • stopwords

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