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Thousands of web page content get published every day on the internet. In fact, as you read, around 216 blogs just got published. While the number may be hypothetical but the emotion is real. If there is one thing that will enable your online content to stand out from the rest, it is a good SEO.
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Why should you use SEO? • It can help you build your brand. • An optimized website earns more traffic • SEO doesn’t require you to pay for ad space • It helps your target audience find your site • It boosts your credibility and authority • It can help you stay ahead of your competitors • It improves user experience • It’s easy to measure
Relevance of backlinks and rich content for search engines Backlinksto your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
Making Meta Descriptions and Headlines attractive for users to click The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.
Improve SEO by enhancing User Experience • Google also collects site analytics and user data to rank a particular web page. For instance, a subsecond website will have much faster loading time and automatically attract more users. • Naturally, search engines will list such websites with good UX design high on search results.
Optimizingyour Mobile websites for search engines • Your website needs to be mobile-friendly since more than half of all global web traffic comes from mobile devices. • Google prioritizes mobile page load speed as a key metric when determining your website's search ranking, which is significant since 94% of organic search traffic comes from Google. • Google offers free online tools to help you evaluate how mobile-friendly your website is and provides tips to help you optimize it.