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Objectives By the end of this lesson, you’ll be able to

Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆ understand advertisement development; ◆ discuss advertising. Objectives By the end of this lesson, you’ll be able to

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Objectives By the end of this lesson, you’ll be able to

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  1. Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆understand advertisement development; ◆ discuss advertising

  2. Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆understand advertisement development; ◆ discuss advertising

  3. Lead-in Watch a video of an advertisement and guess, “What product is it for?”

  4. Just do it. 只管去做吧! Be Creative

  5. Impossible made possible. 使不可能变为可能。（佳能打印机） Be Creative

  6. Intelligence everywhere. 智慧演绎， 无处不在。 （摩托罗拉手机） Be Creative

  7. The taste is great. 味道好极了。 （雀巢咖啡）　 Be Creative

  8. The choice of a new generation. 新一代的选择 （百事可乐） Be Creative

  9. Let's make things better. 让我们做得更好。（飞利浦电子） Be Creative

  10. Obey your thirst. 服从你的渴望 （雪碧）　 Be Creative

  11. M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手 （M＆M巧克力） Be Creative

  12. Pre-reading Can you think of some advertisements you have seen? Where have you seen advertisements? on TV in the newspaper on the Internet on the radio in the street at bus/train/subway station on the bus in the magazine on the balloon on the clothes in the catalogue on the board in the window display

  13. Choose the words for their definitions advertiser advertise advertisement advertising 1. to make known to the public, e.g. in a newspaper or on TV ____________ 2. something used for advertising things _______________ 3. the business of encouraging people to buy goods by means of ads ____________ 4. the person who makes ads ____________ advertise advertisement advertising advertiser

  14. While-reading: 1st reading What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of ads C. The development of advertising D. The effect of ads on our life E. People’s attitude toward ads

  15. While-reading: 2nd reading – Re-arranging 1. Products are sometimes linked with different concepts or ideas. 2. New and unusual ideas often appear in today’s top advertisements. 3. An ad may give direct information like names or locations. 4. Public ads have helped to increase public knowledge. 5. Ads are made visually attractive to hold the attention of the public. 3 4 1 5 2

  16. While-reading: 3rd reading – Answering 1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? 3. What ideas do today’s advertisers use to make you notice their products? 4. What has the government done during the last decade?

  17. Answer the following questions 1. When does the simplest type of advertisement work? They work for products that people need when there is not much competition.

  18. 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.

  19. new and unusual ideas 3. What ideas do today’s advertisers use to make you notice their products? humourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.

  20. 4. What has the government doneduring the last decade? fighting aids saving water helping the poor giving up smoking Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.

  21. Enjoy the advertisements and put them in the suitable places. The advertising game

  22. Read in detail and complete the table.

  23. It is _____ to be just the _____ of a _______ or a ______________. likely name company general location Ads need to _______ and _____ the _________ of the public. attract hold attention Some ads ________ pictures or the _____ of experts, others try to ____ ads that people simply __________ at. consist of words create enjoy looking ________ advertisements Celebrity

  24. People are used to ___________ ______________________. seeing high standards of visual design combine highest Modern ads must ________ the _______ standards with ideas to make them more _________. attractive concept freedom Some ads may use the _______ of _______ to sell the car. Other common ideas include ________, _______ and _______. happiness wealth success Concept ________ advertisements

  25. repeating notice their products humour new unusual Creative

  26. selling products services contributions society Encouraging participate Educating fighting saving helping giving up Charity

  27. Voice your opinion How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?

  28. Thanks a lot!

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