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Visual Imagery

Visual Imagery. Cigarette Ads Lesha Myers San Leandro, California. Early U.S. Cigarette Ads. Health warning labels not required Glamorous image. First U.S. Health Warning. Caution: Cigarette smoking may be hazardous to your health. Printed on side of package

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Visual Imagery

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  1. Visual Imagery Cigarette Ads Lesha Myers San Leandro, California

  2. Early U.S. Cigarette Ads • Health warning labels not required • Glamorous image

  3. First U.S. Health Warning • Caution: Cigarette smoking may be hazardous to your health. • Printed on side of package • USA—first country in world to require warnings

  4. Required U.S. Warnings since 1984 • Surgeon General’s warning: Smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy. • Quitting smoking now greatly reduces serious risks to your health. • Smoking by pregnant women may result in fetal injury, premature birth, and low birth weight. • Cigarette smoke contains carbon monoxide.

  5. Marlboro Man Irony • First Marlboro Man, David Millar, Jr. died of emphysema in 1987. • Wayne McLaren died of cancer in 1992 at the age of 51. Campaigned for anti-smoking legislation. • David McLean died of lung cancer in 1995.

  6. Other Models • David Goerlitz, the “Winston Man” from 1981 to 1987, was disabled by a stroke in his mid-30s. • Will Thornbury, a Camel model, died of lung cancer at age in 1992. He was 56. • Janet Sackman, a model for Lucky Strikes in the 1950s, lost her voice box and part of a lung to cancer.

  7. Canadian Cigarette Images • These images, and several others like them, must appear on the back of cigarettes sold in Canada.

  8. Brazilian Cigarette Ads • These cigarette ads, and others like them, must appear on the back of cigarettes sold in Brazil.

  9. Australian Cigarette Ads • After March 1, 2006, cigarettes sold in Australia must be packaged with the following health warnings. The warnings must cover 30% of the front and 90% of the back of the cigarette package. • Seven warnings are rotated within brands, and after 12 months, a different set of seven warnings is used.

  10. Chilean Cigarette Ads • In 2006, Chile adopted a new tobacco law which • Establishes smoking restrictions in public places • Ban advertising of “light” brands • Requires all cigarette packages to display a graphic health warning that occupied 50% of the package surface.

  11. Don Miguel, Chilean, smoked for 20 years. He lost his larynx to cancer. • Caution! These cigarettes are killing you. Ministry of Health, Government ofChile

  12. The smoke of each cigarette you smoke contains, along with other toxic products: • Tar, which causes cancer; nicotine, which makes you addicted; carbon monoxide, a toxic gas like that from tailpipes; arsenic, chemical used as rat poison.

  13. Citations • Chesterfield Cigarettes. 1998. 5 May 2009 <http://www.chickenhead.com/truth/ chesterfield3_40.html>. • Chesterfield Cigarettes—Betty Grable. 2002. 5 May 2009. < http://www.letitpass.com/16p_memorial_1.html> • Old Gold Ad. 2009. 5 May 2009. <http://www.tvhistory.tv/1950%20Advertising.htm> • Camels Ad. 22 Mar. 2009. 5 May 2009. <http://smartideamarketing.com/blog/tag/ezines/> • Newport Ad. 17 June 2007. 5 May 2009. <http://www.old-ads.com/old_cigarette_ads/>. • Winston Ad. 5 May 2009. <http://www.surveyhistory.org/images/adwinston2.JPG>. • Marlboro Man. 5 May 2009. <http://www.tvacres.com/admascots_marlboro_man.htm>. • Health Canada Labels. 18 Aug. 2005. 5 May 2009. <http://www.hc-sc.gc.ca/ahc-asc/media/photogal/label-etiquette-eng.php>. • Brazil Ads. 5 May 2009. <http://tobacco.health.usyd.edu.au/site/supersite/resources/docs/gallery_packwarnings.htm>. • Australia Ads. 5 May 2009. <http://www.smoke-free.ca/warnings/Australia-warnings.htm>. • Chile Ads. 5 May 2009. <http://www.smoke-free.ca/warnings/Chile%20-%20warnings.htm>.

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