A look Inside the Yahoo! Homes and Home Depot Partnership

1. A look Inside the Yahoo! Homes and Home Depot Partnership

2. Today’s Agenda • UPDATE

3. Yahoo! is the premier digital media company. Y! has the top 10 original online video programs Reaching 177 Million UVs Y! is #1 in 11 categories

5. Our Mission: Deliver Deeply personal digital experiences.

6. Building the Home Ownership Platform on Y! Yahoo! Real Estate is re-launching as Yahoo! Homes to truly deliver the needs of home ownership. From buying and selling homes To a complete home offering… serving users through their entire home ownership experience on Y!

7. Significant Traffic Expected for Y! Homes • Did you know… • Y! Real Estate has over 12MM unique visitors & is #1 in the real estate category • That’smore UV’s than the leading online ‘Home’ destinations* • With the current growth and success of Y! Real Estate we expect BIG results for Yahoo! Homes. *comScore MediaMetrix, January 2012

8. one in four adults say they’ve taken on a home DIY project in the past year… such as painting, landscaping and remodeling * comScore Plan Metrix, August 2011

9. …and When shopping 4 out of 5 consumers say they research online and buy offline. One-third research products online after purchasing. Source: Seeing the Pattern Qualitative Summary – June 2010.

10. Home ImprovementOpportunity on Yahoo! First year need for home improvement leads to the following online research… • 72% Decorating ideas • 67% Pro Home Maintenance • 50% DIY • 62% Inspiration • 61% Contractors • 50% DIY materials

11. Y! HOMES Content Strategy inspire with engaging, high quality content designed for home owners research with tools and advice, delivering a platform for The Home Depot to have a voice buy Drive users to store with local services, product offers and deals

12. Introducing YAHOO! HOMES

13. The Home Depot Opportunity on Y! Homes Home Depot to have premium presence on Y! Homes. Program will live in a dedicated sub-navigation, with 100% SOV of section CORE PROGRAM COMPONENTS: Featured Content aligned to THD calendar Original Video Series “DI-Why Not?!” Social Re:Act Poll Y!CN Content Module with store locator Sponsored Posts Boardwalk Unit

14. Main Section Home Page Article Page

15. Main Section Home Page Article Page

16. DI-Why Not?!Original Video Series A new series for the design and DIY enthusiast in all of us. Focusing on efficient and effective techniques to improve the form and functionality of the home by finding ways to increase property value, improve quality of life and have some fun all at the same time! • Bi-weekly video series (12 episodes) • Episodes have a “Brought to you by The Home Depot” opening slate and a Home Depot Pro Tips bumper • The Home Depot thematic integration and insertion episodes* Video program is for conceptual purposes only and is subject to change. * To be vetted and approved by Yahoo! editorial

17. Sample EpisodesTailored for The Home Depot’s Seasonal Calendar Jun Feb Mar Apr Jan May Spring Shape Up Your Home Father’s Day Living room: How to make a Wall Photo Gallery in your Living Room . Includes design tips and easy to follow guide Modern Man Cave: Quick tips for turning your den into a home theater/sports watchers paradise Expecting Father? The 5 most important things you can do to baby proof your home Prepping for Fun: Be a hero to your kids by building a swing set or tree house for backyard fun. Sep Jul Oct Nov Dec Aug Summer Sizzlers Great American Fix Up Labor Day Holidays Holidays/Black Friday Remade in the shade: Reinvigorate your tired patio furniture with a spray paint, power wash and weatherproofing Family Fun: DIY projects you can do at home with the kids - make stockings, create a present wrapping station, make a wreath Weekend Furniture Overhaul: No stress, distressing. We’ll show how to turn that low cost cabinet from Craigslist into an instant shabby chick star piece – all with a bit of sanding and painting techniques Return of the Mudroom: Three easy ways to flip that hallway entrance/shoe collection, into a classy mudroom Party Time: Spice up your get together/party with these easy and fun to create centerpieces Lighting Shape Up Your Home Hipster Lighting: Get in on the latest craze. Learn how to make beautiful prohibition era pendant lights and modern chandeliers Kitchen: Backsplash rehash. Three quick kitchen upgrades that can increaser ht value of your home Content is sample only. Yahoo! and The Home Depot will partner to create episodes that 100% align to THD’s marketing calendar

18. Today’s Pro Tip brought to you by Tips for Hanging Art How to Paint Kitchen Cabinets Testing Color Palettes How to Recover a Chair DIY Coat Rack Money Saving Storage for Kids The Home Depot Tips Segment at the end of every episode Video program is for conceptual purposes only and is subject to change. * To be vetted and approved by Yahoo! editorial

19. 10% Engagement Rate 7% Share Rate to Facebook 5% Social Lift Increased Exposure for the Sponsorship Note: Social functionality is subject to change.

20. Y! Voices Providing a Custom Offering for Y! Homes Search-driven Audience High quality, relevant content + Yahoo! scale = A Powerful Combination Relevant Content 2 million articles, videos and images Community Over 600,000 contributors Homedepot.com

21. Bringing The Home Depot a Local Flavor • Yahoo! Voicesfeatured home improvement writers provide the editorial strength to source relevant, quality and discoverable content. Eric Brennan Florida Sylvia Cochran California Landra Lynn Jacobs South Carolina Tamara Morris Illinois Yahoo! will activate a vetted group of experienced contributors across the country with knowledge and expertise in home improvement. 1434 articles published 722 articles published 1964 articles published 1419 articles published

22. New Boardwalk Unit across Yahoo! • Distribute content from sponsored section across Yahoo! • Drive Y! users to The Home Depot content • Utilize vast canvas for promotions, video, etc

23. Project Center/Design Center anchored in Yahoo! Homes. Includes original video + photo galleries, feature articles, commenting, polls, content integration, etc Premium Content Providers DI-Why Not?! Home Depot Seasonal Alignment & Integration

24. APPENDIX

25. Seasonal Alignment for The Home Depot

26. Aligning to The Home Depot’s Seasonal Calendar The Home Depot Center content on Yahoo! Homes will change with the seasons in order to be relevant to THD customers changing needs throughout the year. Sample Alignment: Yahoo! Homes will assign articles based on THD’s department focus and time of year. Social Polls to support time of year Original Video Programming *Sample seasonal alignment – subject to change.

27. The Home Depot Content on Yahoo! will deliver multiple ways to distribute The Home Depot content to the right people through contextual relevancy and highly efficient targeting capabilities. Sample Content Integration for The Home Depot: • Sponsored posts on Yahoo! Homes showcasing How to content • Content module on Y! Homes with links to thehomedepot.com • High Impact ads across Y! with THD content and Y! Homes content –driving to thehomedepot.com and THD sponsored section on Y! Homes • Original video post-roll or branded segments with THD content Y! Boardwalk Unit running across Y! properties. Includes THD content + Y! Homes content. *Sample content integration – subject to change.

28. Content Development for THD & Y! Homes

29. Insights Determine Opportunity. We use insights from search trends, overall content and campaign performance to identify audience demand Gather insights Develop Platform Align THD Strategy • Deliver performance enhancing information • Inspire and Instruct home owners • Provide options, information and tips to drive purchases • Deliver best-value solutions Deliver core goals across all Y! Solutions Search trends, content consumption, clicks, etc. Creation of original program and supporting solutions

30. Thanks!