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Presented by: Linda Fischer Amy Ohlendorf Jennifer Robinson. About The Home Depot. Founded in 1978 World’s largest home improvement retailer Operates more than 1500 stores in U.S. Caters to do-it-yourselfers and professional customers. About The Home Depot. Offers unique services:
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Presented by: Linda Fischer Amy Ohlendorf Jennifer Robinson
About The Home Depot • Founded in 1978 • World’s largest home improvement retailer • Operates more than 1500 stores in U.S. • Caters to do-it-yourselfers and professional customers
About The Home Depot • Offers unique services: • Free in-store clinics for honing home improvement skills • Decoration and design consultation • Truck and tool rental • On-line design tools
Decision Support Role • Plant Guide • Information on designing gardens • Plants for different climates • Kitchen and Bath Designer • Experiment with different design options • Advice on design elements is not given • Behr-ColorSmart System • View different color selections • Expert advice on matching colors
Decision Support Role • Solid Shelving • Experiment with different parts and designs using on-line software • No access to recommended designs from design experts • Ventilated Shelving • Most robust tool
Ventilated Shelving • Provides the most decision support to the customer and includes: • Professional Design Services • Closet Idea Gallery • Our focus during the knowledge acquisition, presentation and selection • Custom Closet Design
Managerial Work • Efficiency • Most efficient use of available space • Financial • Estimated project costs of design • Time and productivity • Various options and customizations • Preconfigured storage designs • Alternate designs for storage space
Examples of Decisions • How do I efficiently use the space available in the storage area? • What parts do I need to assemble my closet? • What is the lowest cost solution that will meet my needs? • What designs will meet my needs? • How many shoe racks are needed?
Knowledge of the System • Preconfigured design ideas • Parts needed to assemble the design • Types of shelving that can or can not be used for the design • Estimated costs of the project • Professional Design Services
Problem Solving Capabilities • Efficient use of storage space • Identification of parts needed to assemble the designed space • Calculation of estimated project cost
Types of Support • On-line assistant • Installation animation video • Assembly instructions for shelving products • Professional Design Services
Uses of the System • Preview preconfigured storage area designs • Develop customized storage area design • Identify parts needed to assemble storage area • Browse for different types of shelving sold at Home Depot • Compare prices for various types of shelving
Acquisition Seven storage profile questions are completed by the customer Customer selects dimensions that must closely his/her space Presentation/Selection Design ideas are presented in two-dimensional illustrations Different types of shelving Project costs Parts List Knowledge Abilities of “Closet Idea Gallery”
Demonstration • Ventilated Shelving Closet Idea Gallery at The Home Depot
Benefits of the System • Quick and easy to use • On-line support • Wide variety of options • Expert advice