1 / 2

Mobile Marketing – SilverBack Media

Mobile Marketing – SilverBack Media. Value Added Services:. Client: Pfizer Canada Canada (Reactine) Timeline: One year Objective: Provide consumers with a VAS promoting product line awareness

burian
Download Presentation

Mobile Marketing – SilverBack Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile Marketing – SilverBack Media Value Added Services: Client: Pfizer Canada Canada (Reactine) Timeline: One year Objective: Provide consumers with a VAS promoting product line awareness Solution Architecture: Allow for the distribution of text-based pollen counts to opt-in consumers based on their geographic location. Media Integration: Online & Field Teams Results: - Short term service use averaged 16 days (37% of total users) - Long tern service use averaged 144 days (73% of total users) - Wireless Winner – 2006 Digital Marketing Awards

  2. Mobile Marketing – SilverBack Media Value Added Services: EVRA Mobile > 2day is ur EVRA day. Visit evra.ca 4 more information on EVRA. 2 cancel reminders, reply w/ CANCEL to any message received. Client: Johnson & Johnson Timeline: 4 years Objective: Provide users with a compliance driven VAS Solution Architecture: Allow consumers to sign-up online to receive weekly change-patch reminders to their mobile phone. Media Integration: Online and On-Pack Results: - Over 50% of visitors to the URL have signed-up for the service - Significantly increased levels of compliancy - Wireless Winner – 2004 Digital Marketing Awards

More Related