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Social Media Going Viral Against HIV/STI s

Social Media Going Viral Against HIV/STI s. Marketing Campaign New York State Department of Health AIDs Institute . CAMPAIGN . Facebook/Live Town Hall for World AIDS Day November 29, 2011 focused on young people

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Social Media Going Viral Against HIV/STI s

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  1. Social MediaGoing Viral Against HIV/STIs Marketing Campaign New York State Department of Health AIDs Institute

  2. CAMPAIGN • Facebook/Live Town Hall for World AIDS Day • November 29, 2011 • focused on young people • designed to encourage the use of social media against HIV and sexually transmitted diseases • highlight the strong connection between adolescent alcohol/drug use and sexual  risk behavior

  3. Campaign deatails • Distinguished Panelists • Dr. Donna Futterman, Director of the Adolescent AIDS Program at Montefiore Medical Center and Professor of Clinical Pediatrics at Albert Einstein College of Medicine in the Bronx • Marvelyn Brown, spokesperson for the "We are Greater Than AIDS" national campaign sponsored by the Kaiser Family Foundation and co-author of The Naked Truth: Young, Beautiful, and (HIV) Positive • Dr. Jeffrey Reynolds, Executive Director of the Long Island Council on Alcoholism and Drug Dependence, Vice Chair of the NY State AIDS Advisory Council, and creator of "Too Good for Drugs," a substance abuse prevention program for students in grades K through 12 • Answered questions by live audience members and those posted on Facebook and on the DOH site • Young people were also offered the chance to record a short video answering the question "What Can I Do to Make a Difference?"

  4. Media Interactions • Facebook Advertising • Link from Facebook • Post questions online to the webcast to be answered • Blogs about the campaign

  5. Questions asked • Among the questions: • "How can you tell if someone has HIV?” • "If both partners test negative, do they still have to use a condom?” • "With an undetectable viral load, can someone still pass on the virus?” • "How did your family and community treat you when they found out you were positive?” • "Why are so many young black women becoming infected?” • "Why should you take the test if there is no cure?"
"How can you drink and still keep yourself safe?"

  6. Campaign WEBCAST • http://nyconferences.org/socialmedia/wad/webcast.cfm

  7. Campaign snapshot • http://www.youtube.com/watch?v=pNl3wClMBe8&feature=player_embedded • Blog • http://www.nyconferences.org/socialmedia/blog.cfm

  8. References • NewYorkConferences.org. 2012. Going Viral against HIV/AIDS. Retrieved from: http://nyconferences.org/socialmedia/index.cfm

  9. QUESTIONS ?

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