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Why Are We Here Today?

Why Are We Here Today?. Exciting New Market Opportunity – Make Money! Brand New Business Revenue Generating How Can This Be? Gradient Study Results – Brief Review Go-to-Market Strategy – It’s Easy to Begin ! Reward Programs!. Why Are We Here Today?.

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Why Are We Here Today?

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  1. Why Are We Here Today? • Exciting New Market Opportunity – Make Money! • Brand New Business • Revenue Generating • How Can This Be? • Gradient Study Results – Brief Review • Go-to-Market Strategy – It’s Easy to Begin! • Reward Programs!

  2. Why Are We Here Today? • Exciting Market Opportunity – Make Money! • Brand New Business • Revenue Generating • What’s the Dirt on Shop Towels? • Gradient Study Results – Brief Review • Ingestion and Exposure • A Solution Does Exist • Getting Started

  3. Who is Gradient? Gradient Corporation: Renowned environmental and risk science consulting firm specializing in Toxicology, Epidemiology, Risk Assessment, Product Safety, Contaminant Fate and Transport, and Environmental/Forensic Chemistry. This Study: Evaluation of Potential Exposure to Metals in Laundered Shop Towels • 15 different industries were represented http://www.gradientcorp.com/index.php

  4. Information/Key Findings • 26 different heavy metal elements found in “clean” shop towels sampled across North America • 100% of shop towels tested contained toxic heavy metals • More heavy metals found in the laundered shop towels tested than in the 2003 study • Workers reported higher shop towel usage – average 12/day • Increased towel use = increased exposure to heavy metals

  5. Gradient Study Findings Based on Gradient’s research, here’s what the 12-towel user would be predicted to ingest on a daily basis over the regulatory exposure limits. • 10x beryllium • 43x cadmium • 17x cobalt • 9x copper • 3,600x lead Exposure compared to US EPA Oral RfD, ATSDR Oral MRL and CalEPA MADL and NSRL toxicity criteria for non-cancer and cancer endpoints.

  6. Why Does This Matter?

  7. Shop Towels & Personal Wiping Personal wiping is one of the most common uses of shop towels. It’s a habit that may increase employee exposure to heavy metals.

  8. Oral Exposure to Heavy Metals on Laundered Shop Towels via Hand Contact

  9. Who Are We Talking To? Customers across North America are learning about the risks associated with laundered shop towels. Target Audiences: • Safety Professionals • Production Workers • Next Generation Shop Towel Users (via trade schools) • Purchasing • Friends, family and influential communicators

  10. The Alternative Solution So… If laundered shop towels aren’t an option, what is? • A truly clean and consistent wiping solution • Wide variety of application-specific solutions to meet a range of customer needs

  11. www.theDirtOnShopTowels.com

  12. Market Programs to Sell WypAll* Wipers

  13. Earn MORE by getting your customers to kick the shop towel habit! Qualified Lead Sales Claims Computer Based Training • $5 • $25

  14. Get Started! Anytime you see laundered shop towels, think about WypAll* wipers and the new business you can get! • Get comfortable with Dirt on Shop Towels positioning • Contact your local KCP Rep to identify Dirt on Shop Towels conversion opportunities • Convert opportunties and watch your rewards grow! • Go to www.kcpzone.comand earn rewards for your team for Dirt on Shop Towels activities (learning), joint calls and SALES

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