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Global Social Entrepreneurship Competition 2013. …improving health, one village at a time. Meet Asha. Indoor Air Pollution- A Global Health Threat. 2.7. 2 million. 10. Afghanistan. Liberia. 11 million . Congo. Paraguay. 50k. 28 million. The Solution: Eco-Chula.
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Global Social Entrepreneurship • Competition 2013 • …improving health, one village at a time
Indoor Air Pollution- A Global Health Threat 2.7 • 2 million 10 Afghanistan Liberia • 11 million Congo Paraguay 50k • 28 million
The Solution: Eco-Chula • A self -sustaining energy system that combines an economic cook stove with locally derived cheap, renewable biogas fuel • Economical • More efficient cooking • Cleaner Air • Product that directly tackles a major health threat
Business Model • Repeatable ecosystem that improves health conditions
Why health has not improved • Superior solution to a global health threat
Business Strategies • Great potential to impact global health
Partnerships and Resources Organizations Management Team Advisors • Using subject matter experts to address the health issue
Pricing Strategy • Price Justification: • Biogas consumption cost- $36.96 • Lowest income households spend USD 37 or 15% • Affordable solution to a major health risk
Financials • Initial capital requirement: $130,000 IRR 172% Discounted payback 2.16 years NPV $164,675
Social Return on Investment Create a health database • Great positive impact on society, environment and health issues
Change in quality of life Problem • Solving health issues and improving the standard of living
Eco-Chula: ….improving health, one village at a time Positive Impact on Global Health Financial Sustainability Implementation Feasibility Positive Effect on Quality of Life
Slide 3: Global Threat Slide 4: The Solution Slide 5: Business Model Slide 6: Why health has not improved Slide 7: Business strategies Slide 8: Partnership and resources Slide 9: Pricing strategy and justification Slide 10: Financials Slide 11: SROI Slide 12: Changes in quality of life
Slide 18: Assumptions Slide 31: Stove production cost Slide 19: Pro Forma Cash Flow Slide 32: Biogas production cost Slide 20: Pro Forma Balance Sheet Slide 33: Estimated market size & Market value breakdown Slide 21: Pro Forma Income Statement Slide 34: Breakeven quantity & sensitivity analysis Slide 22: Investment Slide 35: Loan repayment schedule Slide 23: Assumptions Slide 24: Reduction in medical spending Slide 36: Ability to serve client group Slide 25: Assumptions Slide 37: Analysis of stakeholder needs Slide 26: Increase in greener environment Slide 27: Assumptions Slide 38: A comparison with competitors and barriers of entry Slide 28: Increase in productivity Slide 39: Comparison of different stoves and layout of market research Slide 29: Discounted payback period Slide 30: Salary structure
Estimated market size There are approx. 150 million people living in Bangladesh now of which 89% use TCS which creates a huge market of around USD 1.3 billion Market value breakdown Purchase of stove is a 1 time investment and 1 gas cylinder of 28m^3 can meet a family’s per month gas needs. Price of stove with a 28m^3 biogas cylinder= $15 Price of gas per m^3= $0.11 Price of gas consumption for the next 11 months= $0.11*28*11 = $33.88 Total yearly consumption per family= $15 + $33.88= $48.88 Total market value= $48.88*26700000= $1,305,096,000~$1.3 billion
Breakeven quantity Sensitivity Analysis
A comparison with the competitors Barriers of entry a) Intellectual Property Right: The intellectual property right will be protected by the entrepreneurs of the business by applying for patent of the brand name of Eco-Chula. b) Strong Partnership and Customer Relationship: Eco-Chula has already established an online partnership with Global Alliance for Clean Cookstoves (GACC), a global private public organization which provides clean cookstoves to a number of people in areas associated with high levels of poverty. Eco-Chula also plans to build ties with the people of Bangladesh in order to build strong customer equity through Bangladesh Rural Advancement Committee (BRAC) health workers.
A comparison of traditional and improved cookstoves Layout for market reach