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The Economics of Creating a Music Scene: Locational Competitive Advantage

Explore the economic factors that contribute to the success of a music scene, including human and capital resources, physical and information infrastructure, demand conditions, and more. Learn about the innovative businesses and creative capital theory that drive the growth of music scenes.

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The Economics of Creating a Music Scene: Locational Competitive Advantage

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  1. WHAT IF HEWLETT AND PACKARD HAD STARTED A BAND INSTEAD? THE ECONOMICS OF CREATING A MUSIC SCENE

  2. LOCATIONAL COMPETITIVE ADVANTAGE • Existing Factors • Human and capital resources • Physical infrastructure • Information infrastructure • Related and Supporting Industries • Capable local suppliers • Competitive related industries • Competitive Atmosphere • Encouraging of investment and upgrading • Vigorous competition amongst local rivals • Cooperation amongst local rivals • Demand Conditions • Sophisticated, demanding local customers • Unusual local demand in specialized segments that can be served globally

  3. PRODUCTIVITY Access to specialized inputs, employees, quasi-public goods Wealth of skilled musicians due to UNT | Music-based pawn shops & player circulation | Marketing and design services | Recording services | Rental housingconcentration Spillover effects Atmosphere of information | “Everyone plays in five different bands” | All over the city Complementarities Marketing… shows, festivals, venues, City

  4. INNOVATION “New technological, operating, or delivery possibilities”Discussions about how to record, release, and market music Experimentation without large costs or commitment Flexible band line-ups | Bedroom recording engineers | DIY to legitimate Open to innovation No barriers due to genre or gender

  5. NEW BUSINESS FORMATION Baptist Generals Eli Young Band Brave Combo Sarah Jaffe Midlake LZX Industries Amandus Studios Pan Ector Industries Rubber Gloves Paschall Bar Echo Lab Redwood Studios Panhandle House 35 DentonMusic Festival Shift Coffee

  6. CREATIVE CAPITAL THEORY Florida (2002) Asks the question, “Why does educated, highly skilled human capital live where it does?”| Creative capital theory suggests that urban and regional growth propelled by talent, technology, and tolerance | Talent attracted to locations with - among other traits - vibrant creative scenes Currid (2009) Arts clusters can brand a city, serve as an amenity, catalyze redevelopment, and be an industry in their own right Photo: Andi Harmon

  7. Brands the city “Denton Original Independent”| Denton is like Austin… Amenity beyond industry Attracts creative professionals | Attracts and retains creative companies Redevelopment catalyst Dan’s ignited the East Hickory Entertainment District | Rubber Gloves adaptively reused | Paschall Bar brought on the tax rolls Community development City Council, Economic Development Department, Historic Preservation Commission, Transportation Commission, 2030 Plan Community Action Committee BEYOND THE CLUSTER Photo: Marcus Junius Laws

  8. OMAHA Saddle Creek RecordsExtension of music scene | 100 cassettes to 2.5M units Slowdown $10.2M project | Mixed-use | Opened in 2007 | Success by 2008Redevelopment cornerstone | Surrounding redevelopment ~$100M impact RolesBranding |Amenity | Redevelopment | Industry

  9. FLINT Urban economic collapseAuto industry pulls out | Population continues suburban migration | Expensive top-down ED projects fail | Downtown left for dead Flint Local 432 DIY all-ages club opens downtown | 14K annual attendance | “Kids” start businesses, relocate downtown, gain employment in local government, etc… RolesAmenity | Redevelopment | Community development

  10. ANIDIFRANCO

  11. TRASH TALK

  12. MIDLAKE

  13. BON IVER

  14. HOW DO WE BECOME THE NEXT AUSTIN?

  15. LISTEN What music genres comprise your city’s music scene? Who are the stakeholders? How can you help them? SEEK ADVICE Advisory committees have met with success in cities like Austin and Seattle DIY ALL AGES VENUES These venues embrace and offer training to the under-21 crowd who often become pivotal members of the scene as well as the city’s population INCUBATORS Often adaptively reused buildings housing space for performances, education programs, recording studios, and rehearsal rooms EDUCATIONPrograms in primary and secondary education either in public schools, private programs such as School of Rock, or non-profits like Girls Rock; Making connections between university programs (music or otherwise) and music-based events in the city ADDRESS APPROPRIATELY Music scenes are economic clusters that operate much like other clusters in your city POLICY

  16. Photo: Andrew van Leeuwen

  17. Photo: Robert Wright

  18. Photo: Austin Richardson

  19. Photo: The Boreal

  20. Photo: Alley Poyner Macchietto Architecture

  21. Michael Seman, PhD Director of Creative Industries Research and Policy University of Colorado Denver College of Arts and Media www.michaelseman.com www.twitter.com/michaelseman www.ucdenver.edu/academics/colleges/CAM

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