Facebook: The Successful Social Networking Website

1. Presented by: Sitynoryasmin Binti Ahmad Khairuddin Norhasliza Binti Ibrahim Azlida Binti Osman

2. INTRODUCTION • Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc. with more than 500 millionactive users in July 2010. • Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves.

3. HISTORY OF FACEBOOK A socialnetworkingwebsite that isoperated andprivately owned byFacebook, Inc. The website's namestems from thecolloquial name of abook given toincoming students atZuckerberg's highschool Mark Zuckerbergfounded Facebookwith his friends whilehe was a student atHarvard University

4. MARK ZUCKERBERG

5. FACEBOOK WEBSITE

6. FEATURES Wall is a space onevery user's profile pagethat allows friends topost messages for theuser to see Status, which allowsusers to inform theirfriends of theirwhereabouts and actions News Feed, whichappears on every user'shomepage and highlightsinformation includingprofile changes,upcoming events, andbirthdays of the user'sfriends. Photos, where users canupload albums andphotos

7. DEMOGRAFIC GENDER: MALE & FEMALE OCCUPATION: STUDENT PROFSSIONAL CAREER RETIREMENT ETC AGE: 13 – 65+ YEARS OLD Sources: http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users

8. INTERFACE VALUATION FACBOOK PROFILE 2004-2005

9. INTERFACE VALUATION FACEBOOK PROFILE 2006

10. INTERFACE VALUATION FACEBOOK PROFILE 2010

11. SUCCESSFUL OF FACEBOOK • Crunchies Awards 2010 • Facebook won for 3 categories with is: (1) Best Social Appication (Farmville- Winner) (2) Best Overall Startup Or Product (Winner) (3) Best Design (Facebook Mobile – Runner Up)

12. SUCCESSFUL OF FACEBOOK

13. SUCCESSFUL OF FACEBOOK

14. SUCCESSFUL OF FACEBOOK

15. Most of Facebook's revenues comes from credits and advertisements that are served from the website's Flyers application. • Microsoft is Facebook's exclusive partner for serving banner advertising and as such Facebook only serves advertisements that exist in Microsoft's advertisment inventory. • According tocomScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!. CORE BUSINESS

16. CRITICISM OF FACEBOOK

19. Here are seven major aspects of Facebook you can use to increase the visibility of your startup,business, product or service on facebook 1. Set Up Your Graph:Profiles & Privacy2. Make Connections:Networks, Groups & Events3. The Need for Feed:Your [Shared] Social Activity Stream4. Share Your Content:Share & People-Tag Your Stories & Media5. App to the Future:The Facebook Platform, APIs, & Applications6. Pay to Play:Ad Networks, Sponsored Stories, & Paid Distribution7. Show Me The Bunny:Gifts, Points, & Virtual Currency Business Models of Facebook

20. Set Up Your Graph: Profiles & Privacy It all begins with your Facebook profile, your privacy settings, and a few friends. Your profile is the virtual depiction of YOU on Facebook — depending on how you customize your ,Facebook privacy settingsyou can display as much or as little of yourself as you care to the entire worl, just to your friends, or to no one at all. This includes your notes, photos, videos, your one-liner profile status, your relationship status, your location & contact information, the messages left on your wall, etc. See an example below — currently I expose most info to everyone in my network, however I only share my phone and IM info with my friends: Set Up Your Graph: Profile & Privacy

22. Make Connections: Networks, Groups & Events

24. The Need for Feed: Your [Shared] Social Activity Stream

26. Share Your Content: Share & People-Tag Your Stories & Media

28. Certainly no Facebook conversation would be complete without a discussion of the Facebook Platformand the APIs & apps that bring them together. With the launch of Platform in May, Facebook has arguably delivered the most exciting and innovative application development environment on the web today. As mentioned above, there are already hundreds of startups building Facebook apps, and a few larger brand name companies as well, with thousands of apps shipped live in just a few short months App to the Future: The Facebook Platform, APIs, & Applications

30. As developers compete to access the social graph via apps, advertising networks compete to access the pocketbooks of those same developers. At the moment most of these ad networks’ initial adoption appears to be coming primarily from new apps who want distribution and are willing to pay for it, rather than traditional ‘off-Facebook’ brand businesses. That said, the promise of larger advertising dollars on Facebook remains a huge brass ring for both emerging ad networks on Facebook as well as Facebook itself. Pay to Play :Ad Networks, Sponsored Stories, & Paid Distribution Distribution

32. Show Me The Bunny: Gifts, Points, & Virtual Currency

34. Recently Facebook has been evolved in the advertising • function, one of the most important advantages through • FB, it can narrow down the advertising specifically to the • market segmentation. • Two Types of advertising could be places in the FB : • a. Advertising Per Click • b. Advertising Per Impression ADVERTISING

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