Digital marketing course in warangal

1. Digital Marketing Course - Bydnow

2. What You Learn…. • Introduction of Digital Marketing • Benefits of Digital Marketing • Search Engine Optimizations(SEO) • Search Engine Marketing|(SEM) • Social Media Marketing(SMM) • Content Marketing

3. Introduction of Digital Marketing • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. • This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

4. Benefits Of Digital Marketing • Better Brand Awareness. • Wide Customer Reach. • Increased Customer Engagement. • Real-Time Customer Feedback. • Data-Driven Decision-Making. • Greater Market Share. • Cost-Effectiveness. • High Return on Investment (ROI) • Competitive Advantage • Boosted Sales

5. Search Engine Optimization (SEO) • SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: • Products you sell. • Services you provide. • Information on topics in which you have deep expertise and/or experience. • The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back. • The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

6. Optimization

7. Types of SEO • On-page SEO: Anything you do with website content to improve rankings, such as using relevant keywords 2. Off-page SEO: Anything you do outside of your website to improve rankings, such as building backlinks 3. Technical SEO: Anything you do on the technical side of things, such as improving page speed

8. On-Page SEO • On-page SEO deals with the content on your website. In order to rank on search engines and acquire traffic, your website needs to have content that can be easily found and understood. On top of that, Google stresses that it prefers content that is helpful.  • Useful Points: • Assigning a target keyword to each important webpage on a site • Optimizing page titles to target those specific keywords • Updating item descriptions of an online store • Adding fresh content to a blog  • Updating the structure of an old article or service page • Adding structure to content through the right HTML tags  • Coming up with a content plan for each stage of a customer journey 

10. Off-Page SEO • Off-page SEO is exactly what it sounds like. It’s all the factors happening off your website and on other parts of the Internet that could influence your site’s rankings.  • One major aspect of off-page SEO is having high-quality backlinks.

11. Off-Page Techniques • Creating valuable backlinks • Social Media Marketing • Guest Content • Forum Posting • Local Listings • Classified Ads • Blog Commenting • Profile Creation Etc..

12. Technical SEO • Technical SEO focuses on backend factors on your site that impact crawlability, user experience (UX), and site speed. Good technical SEO lets search engines and people easily understand and navigate your site.  • Slow-loading pages, broken images, or difficult navigation, on the other hand, hurt the user experience and are considered “bad technical SEO.”

13. Search Engine Marketing(SEM) • Search engine marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising, but it can also include SEO. • With paid advertising, your website ranks in paid results. Whereas with SEO, it ranks in organic results.

14. Types of Search Engine Marketing • The following are the popular types of Search Engine Marketing: • Pay per Click (PPC) (Google ads, Facebook Ads, Bing Ads, Instagram Ads, Shopping Ads) • Local SEO • Organic SEO (SEO)

15. Social Media Marketing • Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. • These social media platforms enable brands to connect with their audience to: • build a brand; • increase sales; • drive traffic to a website; and • build a community of followers to share and engage with content.

16. Benefits Of Social Media Marketing • Increase your brand awareness. • Generate leads and boost conversions. • Foster relationships with your customers. • Learn from your competitors.

17. Content Marketing • Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. • This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

18. Why Is Content Marketing Important? • Content marketing is important because it’s more than just creating and sharing content.  • It’s a strategic approach to attract, engage, and delight your target audience with valuable and relevant information. • Here are some of the key : • Increased organic visibility • Generate more conversions • Build relationships • Improve authority

19. Why Choose Us • Online/offline • Live Classes • 100% Jobs Placements • Live Projects • Flexible class timings

20. For More Information • Website: https://bydnow.com/ • Contact Us: 7893339729 • Address: 5-9-116 4th Floor, Green Square Plaza, Hanamkonda, Warangal.

21. Thank You