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Generation M 2 Media in the Lives of 8 to 18-Year Olds

This study examines the media usage patterns of 8-18-year-olds, including TV, music, computers, video games, and print media, and how it has changed over time.

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Generation M 2 Media in the Lives of 8 to 18-Year Olds

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  1. A Kaiser Family Foundation Study January, 2010 Generation M2 Media in the Lives of 8 to 18-Year Olds Victoria J. Rideout Ulla G. Foehr Donald F. Roberts

  2. Methodology • 3rd in a series of studies • 1999, 2004, 2009 • Separate sample of respondents

  3. Methodology • 2,002 respondents • Ages 8-18 • Written questionnaire in the classroom • Media use diaries: 702 participants Recreational Media Use (excludes in-school media)

  4. Methodology • Fieldwork: Harris Interactive • Data analysis: Kaiser Family Foundation • October 2008 – May 2009

  5. 10:45 CHART 4 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 4:29 2:31 1:29 1:13 :38 :25 TV content Music/audio Computers Video games Print Movies

  6. Increase of 2:12 10:45 Increase of 1:04 8:33 7:29 1999 2004 2009 CHART 5 Media Exposure, Over Time Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time: HOURS

  7. 1999 2009 CHART Media Use Over Time, By Platform Among all 8-18 year-olds, amount of time spent with each medium in a typical day, over time: 4:29 3:47 2:31 1:48 1:29 1:13 :43 :38 :27 :26 :18 :25 TV content Music/audio Computers Video games Print Movies

  8. CHART Changes in Media Use, 1999-2009 Among all 8- to 18-year-olds, change in average amount of time spent with each medium in a typical day: +1:02 +:47 +:43 +:42 +:07 -:05 Computers Video games Music/audio TV content Movies Print

  9. 29% Media multitasking CHART 8 Total Media Exposure and Use Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time: HOURS 10:45 7:38 Total media exposure Total media use

  10. CHART 9 Media Multitasking, By Genre Among all 8- to 18-year-olds, percent who multitask “most of the time” they are using each medium: Listening to music 43% Using a computer 40% Watching TV 39% Reading 27% Playing video games 22%

  11. 2004 2009 CHART 10 Mobile Media, Over Time Among all 8- to 18-year-olds, percent who own each item: 18% iPod/MP3 player 76% 39% Cell phone 66% 12% Laptop 29%

  12. :49 Consuming media on a cell phone CHART 11 Mobile Media Activities Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day: HOURS :17 Music :33 :17 Games :15 TV Talking on a cell phone

  13. CHART 12 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 4:29 2:31 1:29 1:13 :38 :25 TV content Music/audio Computers Video games Print Movies

  14. + :38 Online :24 Cell phone :15 - :25 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Time-shifted TV :22 DVDs :32 DVDs :27 DVDs :32 Total TV Content 3:47 Total TV Content 3:51 Total TV Content 4:29 Live TV 3:05 Live TV 3:04 Live TV 2:39 CHART 13 TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 1999 2004 2009

  15. CHART 14 TV Viewing, By Platform Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via: Mobile 12% Online 9% Live TV 59% DVDs 12% On Demand/ self-recorded 6%

  16. 1:49 1:44 1999 2004 CHART 15 Listening to Music, Over Time Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time: HOURS 2:31 2009

  17. CHART 16 Listening to Music, By Platform Among all 8- to 18-year-olds, proportion of time spent listening to music on: Cell Phone 12% iPod 30% CD 12% Radio 23% Computer 23%

  18. 1:29 1:02 :27 1999 2004 2009 CHART 17 Computer Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time: HOURS

  19. CHART 18 Home Internet Access, Over Time Among all 8- to 18-year-olds, percent with Internet access at home, over time: 1999 47% 2004 74% 2009 84%

  20. CHART 19 High-Speed Access, Over Time Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time: 1999 n/a 2004 31% 2009 59%

  21. CHART 20 Internet in the Bedroom, Over Time Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time: 1999 10% 2004 20% 2009 33%

  22. Graphics/photos 6% Other 5% CHART 21 Computer Time, By Activity Proportion of recreational computer time 8- to 18-year-olds spend in various activities: Other websites 12% Social networking 24% Instant messaging 13% Email 6% Playing games 19% Video sites 16%

  23. 1:13 :49 :26 1999 2004 2009 CHART 22 Video Game Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time: HOURS

  24. 2004 2009 CHART 23 Video Game Use, By Platform, Over Time Video game use among 8- to 18-year-olds in a typical day, over time: HOURS :38 :36 :32 :17 Console player Handheld player

  25. Boy Girl CHART 24 Video Game Use, By Platform, By Gender Video game use among 8- to 18-year-olds in a typical day, by gender: HOURS :56 :24 :18 :17 :16 :14 Cell phone Handheld player Console player

  26. CHART 25 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time: HOURS :43 :43 :38 1999 2004 2009

  27. 1999 2004 2009 CHART Reading In a typical day, percent of all 8- to 18-year-olds who spend time reading: 46% Books 46% 47% 55% 47% Magazines 35% 42% 34% Newspapers 23%

  28. 8-10 yr-olds 11-14 yr-olds 1:22 1:14 1:00 :24 CHART 27 Time with Media, By Platform and Age Amount of time spent with each medium in a typical day: HOURS 5:03 3:41 2:22 1:46 1:25 1:08 1:01 :46 TV content Music Computers Video games

  29. CHART 28 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity: HOURS 12:59 13:00 8:36 White Black Hispanic

  30. + 4:00 + 4:41 + 1:40 CHART 29 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time: 1999 2009 HOURS 12:59 13:00 9:01 8:36 8:19 6:56 White Black Hispanic White Black Hispanic

  31. Moderate media users Light media users Heavy media users 23% Fair/poor grades 31% Fair/poor grades 47% Fair/poor grades 51% Good grades 65% Good grades 66% Good grades 10% School doesn’t use grades 3% School doesn’t use grades CHART 30 Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:

  32. CHART 31 Multitasking with Homework Among 7th-12th graders, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework: Never 19% Most of the time 31% A little of the time 22% Some of the time 25%

  33. CHART 32 Household Media Environment Among all 8- to 18-year-olds, proportion who say: TV is usually on during meals 64% TV is not usually on during meals 36%

  34. CHART 33 Household Media Environment Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching: Never 4% A little of the time 15% Most of the time 45% Some of the time 34%

  35. CHART 34 Media in the Bedroom Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom: No TV in their bedroom 28% TV in their bedroom 71%

  36. Yes, has rules N/A No, does not have rules CHART 35 Media Rules Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium: Computer 36% 60% 5% Video games 30% 5% 66% TV 68% 28% 4% Music 10% 5% 85%

  37. + 1:35 CHART 36 TV in the Home Amount of time spent watching TV in a typical day, by children who say the TV in their home is left on even when no one is watching: HOURS 3:17 2:20 1:42 Little/none Some of the time Most of the time

  38. + 1:04 2:58 1:54 No TV in the bedroom TV in the bedroom CHART 37 Bedroom TV and Time Spent Watching Amount of time spent watching TV by children who have a TV in their bedroom vs. those who do not: HOURS

  39. + 2:52 CHART 38 Media Rules and Time Spent With Media Amount of total recreational media exposure in a typical day, by children who say they have: HOURS 12:43 9:51 Some media rules No media rules

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