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Local business acting together to improve places with speakers including. Mike Doran Communication Manager Liverpool City Central BID. City Central Business Improvement District (BID) 61 streets across 49 acres Approx. 640 businesses 5 shopping centres 20,000 workers
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Local business acting together to improve places with speakers including Mike Doran Communication Manager Liverpool City Central BID
City Central Business ImprovementDistrict (BID) • 61 streets across 49 acres • Approx. 640 businesses • 5 shopping centres • 20,000 workers • Half a million visitors a week • UK’s busiest underground station outside of London • City Central levy 1.2% = £1.3m p/a turnover. • 5 year programme to 2018 focusing on 4 core areas including environment.
£5,5 BILLION DEVELOPMENT CRUISE LINER TERMINAL ARENA CONVENTION CENTRE MRA
A clean city centre What are the challenges?
Cultural & Visitor Economy Liverpool’s visitor economy attracts 10m visitors a year, generates £2.8bn, sustains 40,000 jobs. Global brands.
Events, Animation & Use of Public Open Spaces • Annual events • Commercial Hire of Public Spaces • Blue chip companies • Large Scale events • Identifying additional sites to increase Footfall Taste of Spain Christmas Lights Advent Calendar
Night Time Economy CavernQuarter • Britain’s best Nightlife destination. (TripAdvisor) • UK’s friendliest city. (Conde Nast Traveller) • Best UK city. (Group Leisure) 150,000 revellers every weekend RopeWalks
Partnerships with key agencies Academy OneArts Council EnglandATCMChamber of CommerceEngage LiverpoolEnterprise LiverpoolExperiential Agencies Keep Britain TidyLARCLiverpool City Council Liverpool ONELiverpool VisionMerseyside Fire BrigadeMerseyside PoliceMerseytravelMerseyrailOpen CulturePFRARopewalks
Stat attack – In Liverpool… • 24% of adults smoke compared to 20% nationally • one fifth of 15-year olds smoke • 20% of city centre bins with no ash trays • Liverpool city council announced £150m of cuts over next three years • On top of £173m since 2010 • New 7 years cleansing contract cut by 25% • Alleygating team scrapped
No butts • Personal Ashtrays – 15,000 distributed with support of major supermarkets • Awareness raising campaigns • And next up….bins designed by students
Fly away… • Liverpool - Port city • Feeding Pigeons and Seagulls • 2 pronged solution • Hawk patrols • Nest clearing with support of businesses
It’s all about partnerships... … and it’s a long and winding road!
Mike Doran Communications Manager Liverpool City Central BID Mike.doran@citycentralbid.net