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European Union integration. Challenges and Opportunities

European Union integration. Challenges and Opportunities . Costin Mandrea Coca-Cola HBC 18 th of March. CCHBC – Integrated European business. CCHBC – Integrated European business. 26 countries in 3 continents 21 Supply Chain Clusters 80 plants with 222 filling lines

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European Union integration. Challenges and Opportunities

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  1. European Union integration. Challenges and Opportunities Costin MandreaCoca-Cola HBC18th of March

  2. CCHBC – Integrated European business

  3. CCHBC – Integrated European business • 26 countries in 3 continents • 21 Supply Chain Clusters • 80 plants with 222 filling lines • 77 warehouses and 278 distribution centres • 33,000 employees • 20+ toll-fillers in use • A large number of suppliers • 500mln consumers • 1.4 mln+ customers

  4. EU integration – Impact areas • Consumer • Huge market opening • Purchasing power goes up • Affordability will increase • New categories/higher diversification • New consumer behaviour – “European behavior” • More demanding will lead to higher rate of innovations • Potential constraints on promotions from EU legislation

  5. EU integration – Impact areas • Customer • Higher consolidation of retailers • Increasing the demand • Price comparison between countries • Possibility for cluster/European activations • Higher efficiencies opportunity • Transshipment

  6. EU integration – Impact areas • Competition • Easier access to new markets for small players • Economies of scale • Increasing competitiveness will facilitate innovation and advance • National monopolies will go away • Level playing field

  7. EU integration – Impact areas • Corporate • Corporate income tax • Accounting treatments • Supply chain opportunities • Plant network optimization • Labor code • Labor cost • Antitrust regulations • Environmental • Strategic pricing

  8. THANK YOU Ευχαριστώ Multumesc

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