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The Role of Advertising &

August 19 & 22, 2010. The Role of Advertising & . Objectives. Analyze the impact of advertising. Recognize methods of persuasion used in advertising. Use critical thinking skills to evaluate ads. Forms of Advertising. Print Ads Direct Mail Advertising Radio & TV Commercials Infomercials

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The Role of Advertising &

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  1. August 19 & 22, 2010 The Role of Advertising&

  2. Objectives • Analyze the impact of advertising. • Recognize methods of persuasion used in advertising. • Use critical thinking skills to evaluate ads.

  3. Forms of Advertising • Print Ads • Direct Mail Advertising • Radio & TV Commercials • Infomercials • Web Page Ads and Pop-Ups • Billboards and Signs Page 395-396

  4. Benefits & Drawbacks of Advertising Page 396-397

  5. Methods of Persuasion • Positive Images • Puffery and Subjective Claims • Before and After Comparisons • Endorsements • Humor, Slogans, and Jingles • Emotional Appeals Page 400-402

  6. TV Commercials • Toyota Prius http://www.toyota.com/prius-hybrid/commercial.html • Ford Mustang http://adland.tv/commercials/ford-2011-mustang-pg-2010-60-usa • Chevy Trucks http://www.youtube.com/watch?v=qriNbVCIsow • Vintage Commercial Dodge Charger http://www.youtube.com/watch?v=4JhzwNuo75M

  7. Thinking Critically About Ads Page 403

  8. Assignment • Hand in Attitude Inventory Worksheet for Participation Points. Due Today. • Using the magazines, locate an ad and record the answers to the questions posed in the text to help you critically analyze the ad. • Find an example of an ad you think is effective and an ad you think is ineffective. Record your reasoning. Your reason must include a word used in the lesson today about advertising. • Appealing or Apalling Ads Worksheet

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