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Business for Health Business Skills for Private Medical Practices

Business for Health Business Skills for Private Medical Practices. Module 4: Define Your Health Practice Business. A Quick Start Welcome!. While you are waiting for the class to begin, please take the Pre-Test and make sure your name is on it before you hand it to the facilitator.

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Business for Health Business Skills for Private Medical Practices

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  1. Business for Health Business Skills for Private Medical Practices Module 4: Define Your Health Practice Business

  2. A Quick Start Welcome! While you are waiting for the class to begin, please take the Pre-Test and make sure your name is on it before you hand it to the facilitator. Thank you!. Business Skills for Private Medical Practices

  3. Agenda Welcome Defining Your Business Creating a Strategic Vision Thinking About a Business Identity Setting Strategic Goals Summary and Evaluation Close Business Skills for Private Medical Practices

  4. Learning Objectives During this session, you will: • identify the key focus of your business; • define what a strategic vision statement is; • describe the characteristics of a good strategic vision statement; • create a strategic vision statement for your business; Business Skills for Private Medical Practices

  5. Learning Objectives • discuss the components of an effective business identity; • explain how to set long-term and short-term goals to implement your strategic vision; • set long-term and short-term goals for your business Business Skills for Private Medical Practices

  6. Learning Objectives • report one of your short-term goals to the larger group; • discuss the next step; and • state your key take-away from this session. Business Skills for Private Medical Practices

  7. Introduction You will have 1 minute to introduce yourself: 1. Your name 2. Your position 3. Your business 4. How long you have been in business Business Skills for Private Medical Practices

  8. Defining Your Business Business Skills for Private Medical Practices

  9. What Business Are You In? Please complete this statement: I am in the business of __________________ (providing health services)? (healing people)? (providing quality care for families)? Business Skills for Private Medical Practices

  10. My Business... I am in the business of __________________ Business Skills for Private Medical Practices

  11. Creating a Strategic Vision Business Skills for Private Medical Practices

  12. Strategic Vision Statements A strategic vision statement says: “This is who we are, this is what we do, and this is where we’re going to be in the future.” Business Skills for Private Medical Practices

  13. The Characteristics of a Good Strategic Vision Statement Business Skills for Private Medical Practices

  14. Sample Vision Statements Assess each vision statement against the characteristics of a good vision statement: • MedCentral • Quorum Health Group, Inc. • Medco • Tenet Healthcare Business Skills for Private Medical Practices

  15. Creating or Refining a Strategic Vision Statement Experiment with this formula: Five years from now, [your PMTI] will [what it will accomplish] by [how it will accomplish it] Business Skills for Private Medical Practices

  16. Checklist of Effective Strategic Vision Statement Characteristics Make sure that your strategic vision statement meets these characteristics. Business Skills for Private Medical Practices

  17. Thinking About a Business Identity Business Skills for Private Medical Practices

  18. What is a Business Identity? 1. In today’s competitive market, your business needs to stand apart from others to be noticed, to make an impression, and to ultimately be preferred. Business Skills for Private Medical Practices

  19. What is a Business Identity? 1. In today’s competitive market, your business needs to stand apart from others to be noticed, to make an impression, and to ultimately be preferred. Business Skills for Private Medical Practices

  20. What is a Business Identity? 2. If your business is going to be successful, your intended clients need to feel that you understand and can meet their needs. Business Skills for Private Medical Practices

  21. What is a Business Identity? 2. If your business is going to be successful, your intended clients need to feel that you understand and can meet their needs. Business Skills for Private Medical Practices

  22. What is a Business Identity? 3. The credibility of your business requires that everything your business says and does is consistent. Business Skills for Private Medical Practices

  23. What is a Business Identity? 3. The credibility of your business requires that everything your business says and does is consistent. Business Skills for Private Medical Practices

  24. What is a Business Identity? 4. If your business clearly executes both its promised and delivered experiences, it will be held in high esteem. Business Skills for Private Medical Practices

  25. What is a Business Identity? 4. If your business clearly executes both its promised and delivered experiences, it will be held in high esteem. Business Skills for Private Medical Practices

  26. What is a Business Identity? 5. A business identity tells the world how your business views itself and how it wants the rest of the world to see it. Business Skills for Private Medical Practices

  27. What is a Business Identity? 5. A business identity tells the world how your business views itself and how it wants the rest of the world to see it. Business Skills for Private Medical Practices

  28. What is a Business Identity? 6. A business identity has three parts: design, communication, and behavior. Business Skills for Private Medical Practices

  29. What is a Business Identity? 6. A business identity has three parts: design, communication, and behavior. Business Skills for Private Medical Practices

  30. What is a Business Identity? 7. A logo is an excellent way to provide a visual representation of the value you offer to your clients. Business Skills for Private Medical Practices

  31. What is a Business Identity? 7. A logo is an excellent way to provide a visual representation of the value you offer to your clients. Business Skills for Private Medical Practices

  32. What is a Business Identity? 8. Once your business has a business identity, it should appear on everything that leaves your business. Business Skills for Private Medical Practices

  33. What is a Business Identity? 8. Once your business has a business identity, it should appear on everything that leaves your business. Business Skills for Private Medical Practices

  34. Picture Your Business Business Skills for Private Medical Practices

  35. Setting Strategic Goals Business Skills for Private Medical Practices

  36. Strategic Goals Your vision statement identifies: “where you want to go.” Your strategic goals answer the question: “What needs to be done to get there?” Business Skills for Private Medical Practices

  37. Strategic Goals Strategic goals need to be specific enough to be measurable. They can be either results-oriented: • increase market share by 10% or process-oriented: • add two new specialized services Business Skills for Private Medical Practices

  38. Strategic Goals Business Skills for Private Medical Practices

  39. S.M.A.R.T. Goals Specific Business Skills for Private Medical Practices

  40. S.M.A.R.T. Goals Measurable Business Skills for Private Medical Practices

  41. S.M.A.R.T. Goals Achievable Business Skills for Private Medical Practices

  42. S.M.A.R.T. Goals Results-Focused Business Skills for Private Medical Practices

  43. S.M.A.R.T. Goals Time-Bound Business Skills for Private Medical Practices

  44. Long- and Short-Term Goals Strategic goals are both long- and short-term. The focus of long-term goals is typically: Service Profit Social Growth Business Skills for Private Medical Practices

  45. Setting Long-Term Goals Business Skills for Private Medical Practices

  46. Setting Short-Term Goals Business Skills for Private Medical Practices

  47. Practice Setting Short-Term Goals Long-Term Goal _________________________ Short-Term Goals to Accomplish Long-Term Goal 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________ Business Skills for Private Medical Practices

  48. Setting Goals to Implement Your Strategic Vision Goal Date of Completion Long-Term Goal _________________________ Short-Term Goals to Accomplish Long-Term Goal 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________ Business Skills for Private Medical Practices

  49. Reporting a Goal-Setting Small Win What is one short-term goal that you can quickly and easily accomplish? Business Skills for Private Medical Practices

  50. Summary and Evaluation Business Skills for Private Medical Practices

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