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HOW TO RUN A SUCCESSFUL PROJECT. OR WHAT HAVE I GOTTEN MYSELF INTO. THE TRUTHS, THE WHOLE TRUTHS AND NOTHING BUT THE TRUTHS. BASIC TRUTH #1. ORGANIZATIONS ARE NOT ENTITLED TO SUPPORT, THEY MUST EARN IT. BASIC TRUTH #2.
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HOW TO RUN A SUCCESSFUL PROJECT OR WHAT HAVE I GOTTEN MYSELF INTO
BASIC TRUTH #1 • ORGANIZATIONS ARE NOT ENTITLED TO SUPPORT, THEY MUST EARN IT
BASIC TRUTH #2 • SUCCESSFUL FUND-RAISING IS NOT MAGIC, IT IS SIMPLY HARD WORK ON THE PART OF PEOPLE WHO ARE THROUGHLY PREPARED
BASIC TRUTH #3 • FUND-RAISING IS NOT RAISING MONEY, IT IS RAISING FRIENDS
BASIC TRUTH #4 • YOU DO NOT RAISE MONEY BY BEGGING FOR IT; YOU RAISE IT BY SELLING PEOPLE ON YOUR ORGANIZATION
BASIC TRUTH #5 • PEOPLE DO NOT JUST REACH FOR THEIR CHECKBOOKS AND GIVE MONEY TO AN ORGANIZATION; THEY HAVE TO BE ASKED.
BASIC TRUTH #6 • YOU DON’T WAIT FOR THE “RIGHT” MOMENT; YOU ASK NOW
BASIC TRUTH #7 • YOU DON’T DECIDE TODAY TO RAISE MONEY AND THEN ASK FOR IT TOMORROW; IT TAKES TIME, PATIENCE, AND PLANNING TO RAISE MONEY
BASIC TRUTH #8 • THE PROCESS OF RAISING MONEY IS A COMBINATION OF COMMON SENSE, HARD WORK, PREPARATION, COURTSEY, COMMITMENT, ENTHUSIASM, UNDERSTANDING, AND BELIEF IN WHAT YOU ARE ASKING OTHERS TO SUPPORT.
ORGANIZING A SUCCESSFUL PROJECT • THE BEST WAY TO DETERMINE SUCCESS IS TO ASK YOUR CLUB THE FOLLOWING TWO QUESTIONS: • 1. DO YOU BELIEVE IN THE CAUSE • 2. DO YOU HAVE COMMITTED VOLUNTEERS
ORGANIZING A SUCCESFUL PROJECT • 1. WHAT TYPE OF SPECIAL EVENT IS RIGHT FOR YOUR CLUB? • FIND THE RIGHT FIT FOR YOUR CLUB • LOOK AT THE TIME, TALENT AND RESOURCES IN YOUR CLUB • DO YOU HAVE ENOUGH VOLUNTEER SUPPORT • WHERE DO YOU LIVE- CITY OR COUNTRY • WHAT EXCITES YOUR COMMUNITY • TARGET YOUR FUNDRAISER TO WHAT THE COMMUNITY WANTS, WHAT WILL “FLY” IN YOUR AREA
WHAT TO DO ONCE A PROJECT IS SELECTED • SELECT A PROJECT CHAIR TO MATCH YOUR PROJECT. IF THEY ARE DO NOT FULLY BELIEVE IN THE PROJECT THEY MAY NOT GIVE IT THEIR BEST • ENSURE ALL PARTIES INVOLVED ARE COMMITTED • MAKE CONTACT WITH OTHER GROUPS • CREATE A PLAN AND A BACK UP PLAN • START EARLY AND PLAN AHEAD
WHAT TO DO CONTINUED • DRAW UP A STRICT BUDGET • TRY TO GET AS MUCH AS YOU CAN FOR FREE • TRY TO GET YOUR EVENT SPONSORED • ADVERTISE • KEEP DETAILED RECORDS OF ALL ASPECTS OF THE PROJECT FOR FUTURE REFERENCE • DELEGATE • STAY POSITIVE
THE TWO MOST MAGIC WORD OF FUNDRASING • THANK YOU
TEN RULES TO HELP ANYONE BECOME A BETTER FUNDRAISER • 1. ASK FOR A GIFT, DON’T WAIT. ANOTHER WILL ASK IF YOU DON’T. • 2. BE PROFESSIONAL AND LOOK PROFESSIONAL • 3. BE ACCOUNTABLE- PERSONALLY AND FOR YOUR CLUB • 4. BE HONEST • 5.SPEAK WITH CONVICTION ABOUT YOUR CAUSE
6. IF YOU CAN’T, RECRUIT SOMEONE WHO CAN. • 7. A PROSPECT IS SIMPLY A DONOR WITHOUT MOTIVATION. YOU SUPPLY THE MOTIVATION. • 8. A DONOR IS A FUNDRAISER WHO HAS YET TO SHARE THEIR CONVICTION WITH A FRIEND. ASK THEM TO • 9. A GOOD FUNDRAISER IS A FRIENDLY MOTIVATOR, IT’S THAT SIMPLE
10. A SUCCESSFUL FUNDRAISER HAS A THICK SKIN, A SOFT HEART, EXCEPTIONAL HEARING, A QUICK MIND, A SLOW TONGUE AND NO SHAME- AT LEAST WHEN IT COMES TO ASKING FOR A GIFT!
FINALLY FUNDRAISING DO’S AND DON’TS • DO ESTABLISH THE FUNDRAISING POTENTIAL OF YOUR IDEA • DO PLAN WELL AHEAD • DO GET ORGANIZED • DO HAVE A CONTINGENCY PLAN • DO KEEP TRACK OF FINANCES • DO HAVE PLENTY OF HELPERS • DO PUBLICISE
THE MOST IMPORTANT “DO” • DO HAVE FUN!!!
DON’TS • DON’T HOLD YOUR EVENT WHEN OTHERS ARE TAKING PLACE • DON’T LEAVE EVERYTHING TO THE LAST MINUTE • DON’T UNDERESTIMATE THE PLANNING • DON’T LOSE SIGHT OF YOUR TARGET • DON’T DO EVERYTHING YOURSELF • DON’T FORGET TO SAY “THANK YOU”
THE MOST IMPORTANT DON’T • DON’T FORGET TO HAVE FUN!!!!
Congratulations on completing the How to Run a Successful Project breakout sessionNow go out there and raise those service dollars and don’t forget to report them to your District Service Director.