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Nicole Hill, Global HealthCare Sector Director, EMEA Alcatel-Lucent

ITU Experts Group Meeting on m-Health: Towards Better Care, Cure and Prevention in Europe Geneva, Switzerland, 25-26 September 2012. Business Perspectives and Public Private Partnerships in m-Health industry: How Telecom Industry Can Contribute. Nicole Hill,

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Nicole Hill, Global HealthCare Sector Director, EMEA Alcatel-Lucent

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  1. ITU Experts Group Meeting on m-Health: Towards Better Care, Cure and Prevention in Europe Geneva, Switzerland, 25-26 September 2012 Business Perspectives and Public Private Partnerships in m-Health industry:How Telecom Industry Can Contribute Nicole Hill, Global HealthCare Sector Director, EMEA Alcatel-Lucent Nicole.hill@alcatel-lucent.com

  2. Agenda • Mhealth Market Readiness The “Perfect Storm” ? • How To Ramp Up & Scale • Acknowledge Value Chains • Public & Private Stakeholders • Federated Framework / Label : HS2 • How Industry Players Like Alcatel-lucent Can Contribute

  3. Yes, There Is A Market Opportunity: La Lettre de l’Assurance (F): un marché de 250 à 500 Mds € • L’industrie de la santé est l’un des secteurs pouvant bénéficier le plus d’un apport numérique, que ce soit au plan du corps médical ou de celui du patient. • En donnant accès à de plus en plus d’informations en temps réel, les technologies numériques permettent de produire des indicateurs à partir de capteurs et les systèmes d’informations ont désormais la capacité d’interpréter des données. • L’E-santé recouvre aussi bien la télémédecine, le maintien à domicile que les applications jusqu’à la domotique. • Il y a aujourd’hui un réel consensus parmi les acteurs de la santé, médecins, hôpitaux, industriels

  4. Global Telemedicine Market

  5. The Perfect Storm ? Tablets Smartphones Decline in Physician Numbers Mobile App Users High Speed Broadband Rising Costs Advanced Analytics Source UPMC CIO Dan Drawibaugh State of the Internet… Mobile Will Be BiggerThan Desktop Internet in less than 5 Years Can We Make it really happen ? 5

  6. How to Get There: Segments B2B2C & B2C Secondary Care Stakeholders Hospital has 2 main processes Clinical/Therapeutic Patient Stay (admin & financial) In-patient & Out-patient Other stakeholders Payers, Health Authorities (national/regional), … Labs, Pharmacies, ER, … • Secondary Care SolutionsHospital/Clinics solutions • Connected Hospitals • Extending Hospital premices • Virtual clinic • Tele-consultation, tele-expertise, tele-assistance, RPM for out-patient • Cloud customerB2B2x • Primary Care Solutions • ALU contributes • Teleconsult, Remote clinics • Social link for elderly • mLearning for HC (“mHealth”) • Cloud • Primary Care Stakeholders • Multiple decision makers from various entities • Local authorities • Helpers: family & professionals • GPs, Pharmacies, labs, primary care, paramedics, specialists, assisted living, … + Employers • Process & care services • Home care • Well-being ComplexcustomersB2B2x2C

  7. Creating Labels Frameworks to set fertile Ground for Industry Security HC/Social Economic Development Social Solidarity HS2 Environment Haute Sécurite Santé HQE Energy Climate Water Transportation

  8. Alcatel-Lucent…Introducing New Opportunities & Business Models Access Right Resources, Right Time, Right Medium Quality Outcomes, Experience, Environment Costs Lower Costs Without Compromising Patient Safety Source UPMC www.connectedmed.com

  9. Alcatel-Lucent mHealth Business “Architecture” Technical End-to-end Service Delivery Service Delivery Platform Payers • Clinical & Careinteractions • EMR / EHR / EPR • Admin & financial VAYU MNC Mazasoo • Coms &Collaboration • Workflows, Business logics • OSS / BSS • Logistics Motive • Device Management • OAM HLN, LTE & Broadband User Devices Users • Patients • Home GW • mPhone GW HelpersFamily & friends • Medical Devices

  10. Digital Inclusion Is A Pillar Of Our Strategy Alcatel-Lucent has a strong wish to engage in a Social Innovation initiative which fits our Digital Inclusion strategy • Promoting Digital Inclusion with governments & international organizations (WEF, UN, World Bank, OECD etc) • Our Innovation – High Leverage Network™ enabling our vision “of a connected world” • R&D Bell Labs research on digital inclusion and social/economic impact of Broadband • Alcatel-Lucent Foundation and philanthropy focused on education DJSI leader in the Communication Technology sector

  11. Patient Centered Telemedicine Platform : VAYU Patient Homes Hospitals Vayu-VCC Platform Vehicles Clinics Virtual Exam Room – Web based Patient Session

  12. Innovative Telemedicine Applications Single platform supporting many applications Tele-stroke Virtual rounds Remote patient monitoring Tele- ophthalmology Remote clinic On-site/ employee clinics Wound care Tele-psychiatry Virtual ICU Tele- dermatology

  13. Proches • Aidants • Fournisseurs de contenus Mazadoo : Elderly Social Link • Plateforme de service • Serveur ApplicatifMazadoo • Plateforme de communicationALU • TNT Internet

  14. mHEALTH Health Workers Patients mLEARNING applications for Health Workers mLEARNING platform with SMS based services for CHWs, Nurses, Midwives mDONATION Our Approach Start Small And Expand Fast

  15. mBOX: MORE THAN JUST A mLEARNING PLATFORM One Single Platform That Has The Flexibility To Easily Evolve Over Time To Deliver mBanking mTicketing mCouponing Services mLEARNING services mHEALTH services

  16. An Easy-To-Use Mlearning Platform… Your students receive it by SMS instantaneously Create your session on our mLearning platform and write your lesson The classic symptoms of active Tuberculosis (TB) infection are a chronic cough with blood-tinged sputum, fever, night sweats, and weight loss. TB typically attacks the lungs but can also affect other parts of the body.

  17. Expand To Mhealth Applications And Services Even simple SMS-based campaigns can make a big difference ThePRAEKELT Foundation in Africa is sending a million SMS per day such as for ex: “HIV positive and scared to tell your partner? For help please call the AIDS helpline 1800-123-232” The foundation sent 500 billion messages in seven languages in the last 2 years and generated 1.5 million calls to the National AIDS helpline. As a matter of fact the National AIDS helpline crashed when they did the first launch.

  18. Example: Manage Diabetes Easier THE CHALLENGE Diabetes is a major public health problem in Africa. The International Diabetes Federation says that diabetes cases in sub-Saharan Africa will double by 2030, affecting 24 million people. In the US, The patients using a demonstration project for an average of 12 months reduced their Emergency Room visits and hospital stays by 58% compared to the 12 months prior to the program. • Provide automated, real-time behavioral patient coaching • Medications management • Clinical decision support • Communication with care providers

  19. Check The Veracity Of Medicines THE CHALLENGE With 800 illegal products circulating the global market with a value of close to $200bn, counterfeit drugs are costing both the pharmaceutical industry billions and the people who take them their health. In some sub-Saharan African countries the proportion of fakes in the market is close to 50%.700,000 people die annually from fake malaria and tuberculosis drugs alone.

  20. Provide Geo-localized Services Where is the nearest Hospital around me? Consolata Hospital Tel: 0202666023 9.4 km 83 km IHURURU ROAD - 10100 NYERI 6.5 km 9.4 km 0.4 km 2.1 km ITINERARY

  21. Conclusions and Recommendations Stakeholders Readiness Growing Doctors, nurses, Patients, Public Health Authorities (European)Industry readiness Provides native scaling engines Business Models are key Engage now

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