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Project That Human Voice

Canberra May 2006 DAC Heads of Information. Project That Human Voice. Country Office Communication Unlocking Political Will For The MDGs. POLITICS TO MAKE POVERTY HISTORY. Rt Hon Hilary Benn MP, UK International Development Secretary Speech 2 February 2006.

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Project That Human Voice

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  1. Canberra May 2006 DAC Heads of Information Project That Human Voice Country Office Communication Unlocking Political Will For The MDGs

  2. POLITICS TO MAKE POVERTY HISTORY Rt Hon Hilary Benn MP, UK International Development Secretary Speech 2 February 2006 “If we don’t as donors understand the politics of the places where we work, then our task will be all the more difficult…. making progress is about making politics work. Politics determines the choices we make, what kind of society we wish…And it will be politics that will help to make poverty history”

  3. POLITICS & “VOICES OF THE POOR” aspirations vs expectations gap are usually ignored CLOSING THE GAP NEEDS Good two-way communication and …… building “Political Will”

  4. POLITICAL INDICATORS FOR MDG PROGRESS • Citizen and State relationship – right (discuss with host government) • Citizen: informed - with voice • State: responsive, inclusive, accountable, serves the people.

  5. PRO-POOR POLITICAL WILL Power distribution • Inclusion vs Exclusion • Participation • Voice and Accountability Role of Communication • The Ties That Bind Citizen to State

  6. DFID COMMUNICATION POLICY 2005Work in Progress

  7. THE HOW OF STRATEGIC COMMUNICATION Deep, empathetic understanding of audience: social, cultural, political environment Right setting - right channels - right timing Credible, authoritative, attractive messenger, tuned in to audience Frame logical coherent arguments Identify power, influence, pre-dispositions affecting outcome of aid objectives

  8. DFID COUNTRY COMMUNICATION STRATEGY STRATEGIC GoX and Civil Society promote CFSC Advocacy: with GoX, notables and other donors DFID Sectoral level Service Delivery and devolution media campaigns Public Diplomacy: HMG wants a StablePeacefulProsperous X-istan FCO/DFID London Press Office Good News Stories etc. TACTICAL Eamoinn Taylor, DFID / WaSD

  9. BANGLADESH STAKEHOLDER MAP Lo - Support - Hi Lo - Influence - Hi

  10. THE COMMUNICATION PROCESS Set the agenda 2. Who are our target audiences? Do WE need to Change first? 3. What are their current attitudes? [Baseline data] 4. What do we need to tell them? [Messages] 1. What do we want them to DO!!? [Objectives] WIFM – “What’s in it for me?” 5. What are the best ways of telling them? [Channels] 6. How are we going to do it? [Strategy] 7. DO IT!!! 8. Is the message getting through [M and E] 9. What do we need to say/do now? Adapted from Kevin Murray/Bell Pottinger

  11. DFID CfD AGENDA 2006 • Staff Training: … rolling • Call down practitioners … in place • Communication Guidance: Publish Soon • Annual Comms Conference • Continuous Learning via M and E • Establish a Trust Fund with W Bank

  12. IMPLICATIONS FOR DFID COUNTRY PROGRAMMES Publish credible CfD doctrine Embed doctrine Be Politically Savvy Staff CFSC aware (trained) Map the broadcast media revolution

  13. CANBERRA CfD DISCUSSION • Host Government responsible for CfD • Stable political settlement • Good CfD in interests of all. • CfD central to policy dialogue • Implications for Paris Declaration? • Donors obliged to engage with host population? Discuss.

  14. CfD in DFID 2006 It’s Work in Progress or The End Of The Beginning

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