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Voice is one of the key factors influencing our perceptions of new acquaintances. n fact, it has been proven that the depth, pitch and tone of a person’s voice, is more influential as to whether we like a person or not, than the actual spoken words.
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The fact that men like Morgan Freeman, John Cusack and John Cobert are in high demand for advertising voice overs is no coincidence – our subconscious makes it almost impossible for us not to trust them.
Voice is one of the key factors influencing our perceptions of new acquaintances. n fact, it has been proven that the depth, pitch and tone of a person’s voice, is more influential as to whether we like a person or not, than the actual spoken words. • One example is the interaction between men and women, where women are more likely to be attracted to a man, if his voice has certain characteristics, which in turn has led men to subconsciously modulate their voices when talking to women they find attractive.
The voice is a decisive tool in the non-verbal communication that creates initial trust, credibility and, in some cases, attractiveness in human interactions. • You probably have numerous examples of this from your own life, like when you create an impression of a person within seconds, without knowing anything about the person.
After-all Your company’s voice makes a difference The study is a great example of what we have been aware of from the beginning – the right voice will make a difference for your company.
Whether we are willing to admit it or not, humans are highly influenced by emotions and instincts. • By selecting the right voice in relation to your communicative goals, you will be able to increase the effectiveness of your marketing and thus increase your chances of success.
