1 / 12

DNIPROPETROVSK ALFRED NOBEL UNIVERSITY DEPARTMENT OF MARKETING

DNIPROPETROVSK ALFRED NOBEL UNIVERSITY DEPARTMENT OF MARKETING. DEVELOPING THE MARKETING STRATEGY TO PROMOTE EDUCATIONAL SERVICES Student: Olena Garkusha

cade
Download Presentation

DNIPROPETROVSK ALFRED NOBEL UNIVERSITY DEPARTMENT OF MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DNIPROPETROVSK ALFRED NOBEL UNIVERSITYDEPARTMENT OF MARKETING DEVELOPING THE MARKETING STRATEGY TO PROMOTE EDUCATIONAL SERVICES Student: OlenaGarkusha Scientific supervisor: Ph D in Economics Associate Professor O.Krasovskaya

  2. The Purpose, object and subject of research of the diploma research • The Purpose -to develop marketing strategy to promote educational services; • The Object -marketing activity of the International Business School IBS; • The Subject -marketing strategies and tools promoting educational services.

  3. The Tasks • To define the essence and methodological aspects of the promotional marketing strategy; • to characterize the peculiarities of the educational service promotion; • to analyze the performance and marketing environment of the International Business School IBS; • to conduct the SWOT- analysis and define the IBS drawbacks • to develop the marketing strategy to promote educational services of the International Business School IBS

  4. International Business School IBS • Founded in 1997 as a structural division of Dnepropetrovsk Alfred Nobel University

  5. Offers : • MBA • Psychology in Business • Psychology in MBA

  6. Justification of marketing strategy to promote educational services • Information Support of the clients about the service portfolio • Price-Quality Correspondence Approach Formation • Business Program Demand Formation • Justification of investments into business education

  7. Strategy formation goals • Regular Service Information Support for the clients • Goodwill Reputation Management • Service Popularity Support • Rationalization of investments in business education

  8. Target Audience men and women from 27 to 45 with at least 2-year experience aimed at the career growth and own business development

  9. Market penetration strategy is recommended to promote IBS services

  10. Promotional tools • Contextual advertising • FacebooK • The IBM Site Support • CityLight • BillBoards • GoodZone

  11. Conclusions • To promote the educational services of the International Business School IBS of Dnepropetrovsk Alfred Nobel University it is recommended to use the Internet as the most effective channel of promotion in accordance with the established goals and objectives of a marketing promotional strategy.

  12. THANK YOU FOR YOUR ATTENTION!

More Related