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Mike Blumenthal, blumenthals/blog mike@blumenthals | Twitter: @ mblumenthal

The Intersection of Local & Social. Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @ mblumenthal. The Intersection of Local & Social. Social Local Search. Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @ mblumenthal. Nov 16, 2010 – HOTPOT. v.

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Mike Blumenthal, blumenthals/blog mike@blumenthals | Twitter: @ mblumenthal

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  1. The Intersectionof Local & Social Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal

  2. The Intersectionof Local & Social SocialLocal Search Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal

  3. Nov 16, 2010 – HOTPOT v A Social Local Search Engine

  4. 1998– Relevancy + Rank v Google Search

  5. March 2004– Location + Prominence v Google Local

  6. February 2005– Distance v Google Maps

  7. March 2005– Verified Business Data v Google Local Business Center

  8. April 2005 – Mobile Query Data v Google Local for Mobile

  9. April/June 2005 – Personalization v Google Search History & Personalized Results

  10. November 2005 – Broad Exposure v Google Local Universal Results

  11. May 2007 – Road Geometry Google Maps - Streetview

  12. June 2007 – Click to Call Google Maps - iPhone

  13. June 2007 – Context Sentiment & Review History v Google Maps Accepts Reviews

  14. October 2007 – Geo Citations v Google Maps Starts Mapping the Geoweb

  15. February 2008 – Neighborhood Data v Google Maps Allowed searches to be refined by user ratings & neighborhoods.

  16. March 2008 – UGC of Business Data v Google Maps allows end users to edit business listings & add new places.

  17. March 2008 – Localized Semantic Categories v Google Maps allows unlimitedbusiness categories.

  18. September 2008 – Cell Data Google releases first Android OS.

  19. Feb. 2009– Local Spam Fighting v Google Maps is inundated with Locksmith.

  20. March 2009– Proximity & Intent v Google Extrapolates Local Intent

  21. June 2009– SMB Engagement v Google Maps Intros LBC Analytics

  22. June 2009– Tools for National Chains v Google Maps Adds Bulk Uploads

  23. July 2009– Branding of Local v Google Maps Starts Branding of Places

  24. Dec 2009– Sentiment Analysis v Google Places adds Review Sentiment Analysis

  25. Dec 2009– Marketing Local v Google Places Sends out Bling

  26. Dec 2009/Jan 2010– Fixing Local Data v Google Places adds Report a Problem & Outbound calling

  27. Jan 2010– Increasing Local Content v Google Adds Reviews from Blogs & Other Non Traditional sources

  28. Feb 2010– Business Type Modeling v • Google Places Adds Nearby Places You Might Like

  29. Feb 2010– Monetize Local v Google Rolls Out Local Listing Ad in Limited Markets

  30. Mar 2010– Service Area Data v Google Places Adds Support for Home Business/Service Area

  31. Sept 2010– Inbound Sales v Google Places Starts Promoting #800

  32. October 2010 - Broad Public Awareness v Google rollouts Places Search

  33. Nov 2010 – Ratings v Google Places Adds Ratings

  34. Nov 2010 – Likes v Google Places Adds Social Likes

  35. Nov 2010 – Updates v Google Places Adds Friend Updates

  36. November 2010 – HOTPOT v A Social Local Search Engine

  37. Google Reviews Pre Hotpot

  38. Google Reviews/Ratings After

  39. Listings display across different array of devices Google LocalOne Box Mobile MapsGoogle Directories GoogleTV Google Maps Google Car Google SMS

  40. Listings display across different array of technologies Google LocalOne Box Mobile MapsGoogle Directories GoogleTV Google Maps Google Car Google SMS

  41. The Intersectionof Local & Social Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal

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